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According to the latest survey "Consumer Insight Board" recently launched by the well-known American market research and consulting company Parks Associates, as of the first quarter of 2021, as the penetration rate of American pay TV packages declines, American broadband with independent broadband services The proportion of households increased from 33% in the first quarter of 2018 to 41% in the first quarter of 2021. Consumers pay an average monthly fee of US$64 for independent broadband services, which is higher than the 2011 figure of US$39, and the growth rate is as high as 64%. The Parks Associates survey analyzed the adoption of home network services of 10,000 US broadband household respondents, including home broadband services, pay-TV services, and mobile network services.
Parks Associates senior analyst Kristen Hanich (Kristen Hanich) said: "Consumers’ decline in pay TV subscriptions is negatively affecting other services bundled with them—especially those with up to four or five services. Bundled packages are gradually losing value. However, the increasing integration between mobile networks and home broadband services is improving the overall situation of the network broadband market. The most popular item of these bundled packages is the combination of home broadband networks and mobile network services. Promotional package."
At present, consumers are paying more and more attention to high-quality broadband network and mobile network services, and these services are increasing the value of the corresponding bundled packages. Both the residential broadband service market and the mobile network service market have experienced substantial growth between 2020 and 2021, and consumers' demand for high-speed Internet and fiber optic connections is particularly strong. About 19% of U.S. broadband households are currently using preferential packages that bundle mobile network services and home broadband services, and the average monthly payment is about $128.
At the same time, nearly 24% of US broadband households plan to upgrade their home broadband services in the next six months. Parks Associates predicts that this will drive the average revenue per user (ARPU) of the US broadband service market to grow by nearly 5% year-on-year. In the late stage of the new crown epidemic, the adoption rate of home security services will also gradually increase, which will create more market opportunities in the second half of 2021.
"Consumers need high-speed uplinks, good downlinks, and high-reliability network services for telecommuting. Therefore, broadband service providers cannot limit bundled promotions to only increasing download speeds-powerful two-way communication Speed is of the essence. As the possibility of mixed office becomes more and more likely, this kind of uplink demand will only increase.” Hanish said.
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es.fmuser.org
it.fmuser.org
fr.fmuser.org
de.fmuser.org
af.fmuser.org ->Afrikaans
sq.fmuser.org ->Albanian
ar.fmuser.org ->Arabic
hy.fmuser.org ->Armenian
az.fmuser.org ->Azerbaijani
eu.fmuser.org ->Basque
be.fmuser.org ->Belarusian
bg.fmuser.org ->Bulgarian
ca.fmuser.org ->Catalan
zh-CN.fmuser.org ->Chinese (Simplified)
zh-TW.fmuser.org ->Chinese (Traditional)
hr.fmuser.org ->Croatian
cs.fmuser.org ->Czech
da.fmuser.org ->Danish
nl.fmuser.org ->Dutch
et.fmuser.org ->Estonian
tl.fmuser.org ->Filipino
fi.fmuser.org ->Finnish
fr.fmuser.org ->French
gl.fmuser.org ->Galician
ka.fmuser.org ->Georgian
de.fmuser.org ->German
el.fmuser.org ->Greek
ht.fmuser.org ->Haitian Creole
iw.fmuser.org ->Hebrew
hi.fmuser.org ->Hindi
hu.fmuser.org ->Hungarian
is.fmuser.org ->Icelandic
id.fmuser.org ->Indonesian
ga.fmuser.org ->Irish
it.fmuser.org ->Italian
ja.fmuser.org ->Japanese
ko.fmuser.org ->Korean
lv.fmuser.org ->Latvian
lt.fmuser.org ->Lithuanian
mk.fmuser.org ->Macedonian
ms.fmuser.org ->Malay
mt.fmuser.org ->Maltese
no.fmuser.org ->Norwegian
fa.fmuser.org ->Persian
pl.fmuser.org ->Polish
pt.fmuser.org ->Portuguese
ro.fmuser.org ->Romanian
ru.fmuser.org ->Russian
sr.fmuser.org ->Serbian
sk.fmuser.org ->Slovak
sl.fmuser.org ->Slovenian
es.fmuser.org ->Spanish
sw.fmuser.org ->Swahili
sv.fmuser.org ->Swedish
th.fmuser.org ->Thai
tr.fmuser.org ->Turkish
uk.fmuser.org ->Ukrainian
ur.fmuser.org ->Urdu
vi.fmuser.org ->Vietnamese
cy.fmuser.org ->Welsh
yi.fmuser.org ->Yiddish
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