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IPTV is the use of IP to transmit TV programs, so it is sometimes called Internet TV. However, people from different industries, organizations, or knowledge backgrounds have different understandings of the meaning of IPTV.
What is "TV"
The understanding of "TV" is mainly reflected in two aspects: one is that the program source of IPTV is the same as that of TV in the traditional sense; the other is that after processing by a set-top box (STB), the use of ordinary or high-definition television ( TV) as a display terminal. But if these two conditions need to be met at the same time, or only the first condition needs to be met, it should be called IPTV, and there are different understandings and definitions.
With the development of technology, the current TV set has been used not only as a display terminal for TV programs, but also as a display terminal for other kinds of services (such as games and stock quotations). Moreover, TV programs can already be watched not only on televisions, but also on devices such as PCs and mobile phones. Therefore, the "TV" in IPTV should be defined with the content as "TV" as the core definition, which only means that the program source is TV, and has nothing to do with whether the display terminal is a traditional TV. In addition, the "TV" in IPTV is no longer a "live broadcast" in the traditional sense.
1.2 The relationship between "IP" and "TV"
There are also two views on the understanding of the relationship between "IP" and "TV":
(1) "IPTV=IP+TV" mode, that is, in this implementation mode, IP services and TV services are completely independent and parallel in CABLE;
(2) "IPTV=TVoverIP" mode, that is, all services including TV are carried over IP.
The understanding (or realization) of these two methods has its own background and reasons. At least for now, it is not clear who has a more reasonable understanding and which method is more promising. But everyone agrees that the biggest difference between IPTV and traditional TV programs lies in "interactivity" and "real-time". What it achieves is an interactive network video service that can be "watched on demand" anytime and anywhere.
The benefits of developing IPTV
(1) The benefits of IPTV to content
The development of IPTV can promote the prosperity of content provision. The IPTV industry chain is an open model, which is extremely attractive to content providers. Content providers can expand their content distribution channels through broadband platforms, and increase the expression and means of content. Invigorate the content inventory, so that the idle programs that have been screened before can be reused in the form of retrieval and on-demand, and the reuse rate of programs can be improved. At present, broadband content is gradually enriched, and multimedia content such as online games and Flash is in the ascendant. Providers of these content can also transplant their program content into IPTV. With the gradual maturity of IPTV, it is bound to drive the huge development of the content market and at the same time bring huge economic benefits to content providers.
(2) The benefits of developing IPTV to business operations
In terms of business operations, IPTV is different from traditional telecommunications services. It is a triple play business. While maintaining communication and Internet entertainment capabilities, it also emphasizes TV terminals. This is the inheritance of traditional cultural consumption habits. Behind this inheritance is the huge user base of nearly 100 million families and the consumer psychology and consumption habits of the first choice for amateur entertainment. Therefore, IPTV services have the potential to become basic broadband services and are accepted by consumers. At present, the number of TV users in my country exceeds 300 million. If TVs are converted into network terminals, even if only 20% of TVs are successfully converted, there will be a conversion potential of 60 million, which will undoubtedly bring huge profits to service operators.
(3) The benefits of IPTV to consumers
IPTV is a new application of broadband video. It will drive the rapid development of broadband applications. People can not only get better services than traditional telecommunications services on broadband networks, they can browse the Internet, play games, and watch movies and TV programs they want to watch. IPTV expands broadband users from Internet users to non-Internet users, and expands the broadband entertainment market from more than 22 million broadband users and 87 million Internet users to more than one billion TV viewers. IPTV will fundamentally change the way people live and entertain.
(4) The benefits of IPTV to related industries
IPTV business has brought a more detailed division of labor to the industry, forming a complete industrial chain from content production management, business portfolio distribution, to final consumption. The purpose of developing IPTV is to promote the healthy and sound development of the industrial chain, encourage enterprises in various fields to actively participate, encourage normal competition and cooperation between enterprises, promote industrial development, reduce costs, drive consumer demand, and form healthy and orderly IPTV consumption. surroundings. It will bring huge market potential to all links of the industrial chain. At the same time, because IPTV uses IP technology to carry TV services, it can provide a more personalized and interactive experience and experience than traditional TV on the basis of inheritance, which enables IPTV to avoid homogeneous competition with traditional TV and provide differentiated services. , To form the basis for healthy development.
(5) The benefits of IPTV to society
IPTV is a new thing. In the development process, in addition to its economic benefits, we must also consider the social benefits it can bring. The content of programs transmitted by IPTV has strong ideological characteristics. Therefore, the development of IPTV is conducive to cultural dissemination, improves the quality of people's mass entertainment content, and while satisfying the interests of consumers, it is necessary to safeguard the interests of the country and provide cultural guarantees for the creation of a harmonious society. . Therefore, it can be said that IPTV is a business that can be profitable and can spread advanced culture. The development of IPTV business has expanded the scope of network access to the public, and many traditional industries can be moved to the network to make remote medical treatment and remote teaching possible. It promotes the development of government online e-government, and greatly reduces the digital divide between urban and rural areas, between the east and the west, and between developed and underdeveloped regions. Promote the process of information civilization of the entire society.
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af.fmuser.org ->Afrikaans
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hy.fmuser.org ->Armenian
az.fmuser.org ->Azerbaijani
eu.fmuser.org ->Basque
be.fmuser.org ->Belarusian
bg.fmuser.org ->Bulgarian
ca.fmuser.org ->Catalan
zh-CN.fmuser.org ->Chinese (Simplified)
zh-TW.fmuser.org ->Chinese (Traditional)
hr.fmuser.org ->Croatian
cs.fmuser.org ->Czech
da.fmuser.org ->Danish
nl.fmuser.org ->Dutch
et.fmuser.org ->Estonian
tl.fmuser.org ->Filipino
fi.fmuser.org ->Finnish
fr.fmuser.org ->French
gl.fmuser.org ->Galician
ka.fmuser.org ->Georgian
de.fmuser.org ->German
el.fmuser.org ->Greek
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iw.fmuser.org ->Hebrew
hi.fmuser.org ->Hindi
hu.fmuser.org ->Hungarian
is.fmuser.org ->Icelandic
id.fmuser.org ->Indonesian
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