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1. The current situation of IPTV
(1) The development status of IPTV
First, the policy is favorable. As a national strategic layout, triple play is the biggest beneficiary of the operator’s policy dividend; second, IPTV drives the development of broadband services. In the early stage of IPTV, the development of IPTV was driven by broadband, and now it has gradually realized backfeeding. It has also become the most competitive means to ensure service quality in the fierce market competition; third, IPTV is the need for platform value-added development, and high-quality video content will be a killer service that builds "strong adhesion" between users and operators. It is the foundation of a platform-level application. Develop more guiding application success probability and cost control on the platform.
(2) Opportunities for the development of IPTV
First, Juniper Research, a professional market research institute in the United Kingdom, pointed out that by the end of 2021, about 189 million users worldwide will use 4K ultra-high-definition set-top boxes, and this number was only 2.3 million at the end of 2016. Second, IPTV is the most important battlefield for operators’ broadband services. Video is the most important application to drive broadband services and the best way to drive broadband consumption. Third, a high-quality viewing experience is whether video services can promote consumption. The most direct condition.
(3)Challenges of IPTV development
First, the looseness of the Internet policy has caused the inconsistency of content and product standards; second, the curse of the three monks having no water to eat, the story of the OTT roller coaster, from the competition of OTT\cable; third, the rapid development of technology The impact with the business model comes from the challenge of the Internet innovation model.
(4) Three shortcomings of IPTV
First, the ecological chain of IPTV has not yet formed a stable structure. Video services have been listed as the basic products of communication services by operations, and there has not been a consensus on the division of IPTV business control rights between the radio and television industry and the operators.
Second, the online video giant is accelerating content production, and content innovation will change the competitive landscape at the core level. Content is always the most fundamental foothold.
Third, the rapid development of mobile video will further weaken the channel capabilities of TV terminals. With technological development driving the media's drastic changes, it is a negative and wrong idea to delineate any boundary for oneself, and we must continue to follow the changes in the market and continue. improve myself.
2. Two major development trends of IPTV-media and internet
Since the vast majority of IPTV platforms mainly operate on third-party content, this makes IPTV's integrated broadcast control operation status almost entirely established on the basis of policies. As the policies become clearer, IPTV users have increased substantially. At present, there is a clear trend for user operations of data mining, accurate delivery, and user diversion to shift to value operations, which also meets the real needs of the current industry. From this point of view, there will be two major development trends in the IPTV industry: media-based operations of IPTV and Internet-based operations of IPTV.
(1) Mediaized operation of IPTV
First, build basic support capabilities for media-based operations, mainly involving content integration platforms, live and carousel systems, acquisition, editing and broadcasting systems, mobile APP platforms, and other new media. Second, build a media-based team. Third, explore the IPTV media platform. Fourth, build 4 channels for the integrated communication of new media (brother provinces IPTV platform, Internet live broadcast platform, in-station channel, local Internet media).
(2) Internet-based operation of IPTV
① The user interaction operating system is fully shifted from EPG to UiOS. The development direction of the future TV terminal user interaction operating system includes three aspects:
One is the increase in user activity: After the upgrade, the load on EPG broadband is three times that of BS, and the user activity is greatly increased, which plays a vital role in user stickiness and promotes an increase in the utilization rate of on-demand.
The second is the increase in operating capacity: it has a large number of operable locations, more than a dozen recommended methods, and more than a hundred recommended locations, providing sufficient means for product and advertising operations.
The third is the seamless switching and diversion of Internet network logic: applications and content do not interfere with each other, and browsing applications are not affected; viewing has continuity; TV screen content is operable, just-needed traffic and value-added applications can be dual-directed streaming.
② Promote the Internetization of operations and open up data interconnection. Use big data, intelligent recommendation system and other technical means to improve operational capabilities and standards.
The development of IPTV relies on the technology of the Internet and is an industry driven by strong technology. At present, technologies such as cloud computing, network transmission security, and technical system security are constantly innovating and evolving. Therefore, the use of technical means such as big data and intelligent recommendation systems is conducive to improving operational capabilities and standards.
③ Promote the Internetization of products, and further deepen the path of specialization, individualization and verticalization of products. It is expected that China Unicom will launch killer applications in value-added products, such as smart home, home security, and games.
It is necessary to take users as the core, achieve the goal of individualization and specialization, and promote the Internetization of products. At the same time, IPTV will become the first entrance to family life, and promote IPTV from a single video service into the intelligent service field with the family as the main body.
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es.fmuser.org
it.fmuser.org
fr.fmuser.org
de.fmuser.org
af.fmuser.org ->Afrikaans
sq.fmuser.org ->Albanian
ar.fmuser.org ->Arabic
hy.fmuser.org ->Armenian
az.fmuser.org ->Azerbaijani
eu.fmuser.org ->Basque
be.fmuser.org ->Belarusian
bg.fmuser.org ->Bulgarian
ca.fmuser.org ->Catalan
zh-CN.fmuser.org ->Chinese (Simplified)
zh-TW.fmuser.org ->Chinese (Traditional)
hr.fmuser.org ->Croatian
cs.fmuser.org ->Czech
da.fmuser.org ->Danish
nl.fmuser.org ->Dutch
et.fmuser.org ->Estonian
tl.fmuser.org ->Filipino
fi.fmuser.org ->Finnish
fr.fmuser.org ->French
gl.fmuser.org ->Galician
ka.fmuser.org ->Georgian
de.fmuser.org ->German
el.fmuser.org ->Greek
ht.fmuser.org ->Haitian Creole
iw.fmuser.org ->Hebrew
hi.fmuser.org ->Hindi
hu.fmuser.org ->Hungarian
is.fmuser.org ->Icelandic
id.fmuser.org ->Indonesian
ga.fmuser.org ->Irish
it.fmuser.org ->Italian
ja.fmuser.org ->Japanese
ko.fmuser.org ->Korean
lv.fmuser.org ->Latvian
lt.fmuser.org ->Lithuanian
mk.fmuser.org ->Macedonian
ms.fmuser.org ->Malay
mt.fmuser.org ->Maltese
no.fmuser.org ->Norwegian
fa.fmuser.org ->Persian
pl.fmuser.org ->Polish
pt.fmuser.org ->Portuguese
ro.fmuser.org ->Romanian
ru.fmuser.org ->Russian
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sk.fmuser.org ->Slovak
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FMUSER Wirless Transmit Video And Audio More Easier !
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