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Push (PUSH) technology is a mechanism built on the client server, which is a technology in which the server actively sends information to the client. Compared with the traditional pull (PULL) technology, the main difference is that the push (PUSH) technology is that the server actively sends information to the client, while the pull (PULL) technology is that the client actively requests information. The advantage of PUSH technology lies in the initiative and timeliness of information.
The concept of push-pull technology
The so-called "push" technology is in contrast to the "pull" technology. It is a technology in which the server actively delivers information to the browser based on a pre-defined configuration file, rather than according to the user's real-time requirements. The "Push" technology is different from the "Pull" information technology that is searched using a browser. It is based on the user's needs and purposefully sends the information that the user is interested in to the user's computer on time. Just like broadcasting on a radio station, the "push" technology actively pushes the latest news and information to customers, and users do not need to search online.
Before the advent of "push" technology, people often used browsers to search on the Internet. On the one hand, in the face of a vast array of information, many users spend a lot of time and expense and it is difficult to "pull" the information they need; on the other hand, many users spend a lot of time and expense. , Information publishers hope to send information to interested users’ computers in a timely and proactive manner, rather than waiting for users to pull it. "Push" technology uses a broadcast mode, which is characterized by channel "broadcasting" so that online users can get the same information. Usually, there are special push software products (such as PointCast Company's PointCastNetwork) on the network server, which can be used to produce the information content to be pushed out and broadcast it. On the client side, the software installed in the personal computer is used to receive the information uploaded from the network and display it. When there is new information to be submitted, the "push" software will notify the user by sending an E-mail, playing a sound, and displaying a message on the screen. The use of "push" technology can improve the timeliness and efficiency of users' access to information.
The "pull" technology in network information refers to the fact that users actively search for information on the network purposefully, and the user sends a request to the Web from the browser, and the Web obtains the required information. With the increasingly abundant resources on the Internet, in order to find useful information quickly and efficiently in the Internet environment with massive amounts of information, search engines have emerged. Search engine is a shortcut to the vast ocean of information, so some people call it the "gateway to the Internet." Practice has shown that search engines are effective auxiliary tools for pulling (query) network information.
Current application of online push-pull technology
Push-pull technology has been widely used on the Internet. Inquiry of online information, information release of commercial websites, etc., have adopted push or pull technology. Now make a brief introduction from the following two aspects.
(1) Application of push-pull technology in e-mail services
At present, some websites have used push-pull technology for email services. For example, the famous yahoo website uses push technology to manage emails. When a user registers a yahoo mailbox, once he enters the yahoo homepage, after logging in, a prompt box will tell you. Whether there are new mails in your mailbox without you having to enter the mailbox.
(2) The application of push-pull technology in some commercial websites
Some commercial websites such as "Dangdang" online bookstore often send discounted advertisements of books, CDs, etc. to our e-mail mailboxes. Whether you want to accept them or not, these messages will be sent over. This is the information dissemination model that uses push technology. At the same time, if you take the initiative to search for the books you need in the "Dangdang" bookstore, "Dangdang" will record your query information, and send you relevant books regularly according to your hobbies, or when the list of books you query is not available. Find it, "Dangdang" will notify you when there is this book next time. This is the customized service provided by "Dangdang" for you. This is an information service model in which users “pull” the website first and then “push” it.
Pull and Push technology comparison
One, Pull technology
Browse search, search engine
Second, Push technology
E-mail, Internet broadcast, active broadcast channel
Three, comprehensive discussion of Push technology
Pros, cons, impact
Coordination of Pull and Push
One, Pull technology
Passive way
Waiting for the user to go to the website to browse
Two common types of Pull
Browse search
The most basic way to find information on the Internet
Due to the convenience of the Internet, users can browse many websites in a short period of time → For network operators, how to make network users linger and stay on the website has become an important issue
Search engine
Provide fast information query service
Second, Push technology
Active way
Actively send messages to the client
(1) Email
Currently the most popular Push technology on the Internet
Send by email broadcast
Subscribers will receive the latest news regularly or irregularly
SeedNet Newsletter Subscription
Three common types of Push (Cont.)
(2) Internet communication
Automatically send the webpage specified by the subscription to the customer
Digital Bindery (currently acquired)
In the connected state, it will automatically search for updates to the user's subscribed webpage. If so, send the webpage to the user's mailbox by E-Mail → dispute of copyright infringement
Downtown by InCommon
Permanently reside on the user's computer in the form of a channel toolbar
The user is notified of the arrival of new information with a light indicator, and the user clicks on the channel with a green light on the taskbar, and a drop-down menu of the new information title appears
Users can set the time interval for automatic channel update
(3) Active Channel
As long as the user subscribes, the website update information will be regularly sent to the user's computer in accordance with the regulations.
PointCast
The leader of push technology
Set Active Channel as a screen saver method, and dynamically show each channel on the user's computer screen. Its main content is business, news, stocks, technology and weather and other five types of channels, and the content supply is rich.
At present, it has been acquired by idealab, and the tool software EntryPoint in the form of a marquee has been relaunched. The latest version is called infogate.
Infogate interface and personalized settings function options
Infogate weather forecast
Three, comprehensive discussion of Push technology
(1) Advantages
A good tool to cultivate customer loyalty
The user actively subscribes or requests; the ability to customize
Become the main source of customer information
Provide customers with regular and reliable information
save time
Users can receive the information they need by subscribing to a personalized agent without having to enter the Internet to search for information.
The best differentiated advertising tool
One-to-one communication for target customers
(2) Disadvantages: affecting bandwidth and distracting
(3) Impact of Push technology
Push technology will enable netizens to become'passive' receivers, just waiting for the website to'push' the information that meets the needs.
Reduce the time users spend surfing the Internet: users no longer need to take the initiative to surf the Internet
Network access changes: information and software providers can become more and more active
The channel and the website will depend on each other: the channel will be used as a way to send messages or advertisements, but it needs to be connected to the website to get the main content
The count of online advertisements is difficult to measure: When the webpage sent to the user is not read, it will result in false reporting of the webpage and the count of advertisement reading.
(4) Cooperation between Pull and Push
Push some information to users in a timely manner, and then use the information to pull them back and interact with them. This rule is especially applicable when operating highly interactive online media.
The purpose of posting messages is to attract audiences to return to the media website to complete deeper reading or interaction. If the future Push technology cannot achieve this purpose, no advanced technology will be useful.
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hi.fmuser.org ->Hindi
hu.fmuser.org ->Hungarian
is.fmuser.org ->Icelandic
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