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Today, let’s talk about what the live delivery system is and what functions it contains. 1. The definition of live delivery system The live delivery system is a comprehensive e-commerce application system that relies on a live broadcast platform or a short video platform, and integrates shop construction and mall management. It was born to satisfy a series of functional support for the anchors when they bring goods. Its purpose is to display high-quality video content, combined with the anchor "sell goods while live broadcast" marketing plan, to stimulate platform consumption and improve product conversion. Second, the functions included in the live delivery system To explain the functions included in the system, we must start with two aspects: 1. Live broadcast (short video) shop Whether the store’s merchandise display function and shopping experience in the live broadcast room (short video window) are strong or not is one of the key factors that determine the audience's willingness to buy. Therefore, in order to achieve this, the store should be highly customized. After the anchor opens the store, in addition to setting the name, icon, introduction and background page of the store in the background, it should also support interface decoration, such as providing decoration templates, supporting the upload of multiple picture materials, etc., so as to fully create their own uniqueness Shops. 2. Live (short video) mall The backend of the store generally contains two mall interfaces, one of which is to directly fill in the links of Taobao and Tmall.
In this way, when the user clicks on the detail page of a product at the front desk of the store, it will automatically jump to the third-party mall operated by the anchor to continue to view the relevant information. There is also an interface, which is the product ID that is connected to the mall. This mall is often a first-party mall built by software developers through WeChat applets or directly developed in the background. Although the development cost is higher than the first "linked type", for users, one of the biggest benefits is that the efficiency of synchronizing product information will be significantly improved (after all, it will share a background). In addition, regarding the live streaming mall, it also contains the following basic functions: Order management Contains the order time, number, and classification of the customer order. The mall operator or the host can view the options such as pending payment, submitted, pending delivery, shipped, completed, refunded, etc. in this module. Online consultation Just like Alibaba, the store as the front desk also needs to open a consultation module (chat window). In addition to directly sending a bullet screen in the live room to ask for the price, this function can provide a more complete and formal consultation service. The audience can contact the mall Operate or host conversations to obtain more product information. Payment management Contains three-party payment methods such as online bank card payment, WeChat, Alipay, and member recharge functions. The payment of the live delivery system generally shares the same entrance with the recharge of the live broadcast platform, so there is no need to do secondary development. Commodity binding (specially customized for short videos) Most of the current live broadcast platforms contain short video channels. Therefore, anchors who have activated the live streaming function can bind goods to the short video when they publish short videos. The short video bound to the goods will also show similar products in this video promotion. Commodity, after clicking on the product, the product introduction page and purchase options will pop up, and generally there will be a jump link to the mall. The addition of this function can share the traffic pressure of the anchor during product promotion. Distribution management Contains the addition and deletion records of the logistics distribution company, and displays the distribution list and price list of the logistics company that has cooperated. Commodity collection No matter what method is used to build the live delivery system, this function is a must-have item in the mall, which is conducive to the second consumption of users, increases the repeat purchase rate of users, and thus increases sales. In addition, the live streaming mall can generally expand its functions according to customer requirements. The above is the specific meaning of the live delivery system and the functions it contains. If you are interested in this, please leave a message to the editor.
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es.fmuser.org
it.fmuser.org
fr.fmuser.org
de.fmuser.org
af.fmuser.org ->Afrikaans
sq.fmuser.org ->Albanian
ar.fmuser.org ->Arabic
hy.fmuser.org ->Armenian
az.fmuser.org ->Azerbaijani
eu.fmuser.org ->Basque
be.fmuser.org ->Belarusian
bg.fmuser.org ->Bulgarian
ca.fmuser.org ->Catalan
zh-CN.fmuser.org ->Chinese (Simplified)
zh-TW.fmuser.org ->Chinese (Traditional)
hr.fmuser.org ->Croatian
cs.fmuser.org ->Czech
da.fmuser.org ->Danish
nl.fmuser.org ->Dutch
et.fmuser.org ->Estonian
tl.fmuser.org ->Filipino
fi.fmuser.org ->Finnish
fr.fmuser.org ->French
gl.fmuser.org ->Galician
ka.fmuser.org ->Georgian
de.fmuser.org ->German
el.fmuser.org ->Greek
ht.fmuser.org ->Haitian Creole
iw.fmuser.org ->Hebrew
hi.fmuser.org ->Hindi
hu.fmuser.org ->Hungarian
is.fmuser.org ->Icelandic
id.fmuser.org ->Indonesian
ga.fmuser.org ->Irish
it.fmuser.org ->Italian
ja.fmuser.org ->Japanese
ko.fmuser.org ->Korean
lv.fmuser.org ->Latvian
lt.fmuser.org ->Lithuanian
mk.fmuser.org ->Macedonian
ms.fmuser.org ->Malay
mt.fmuser.org ->Maltese
no.fmuser.org ->Norwegian
fa.fmuser.org ->Persian
pl.fmuser.org ->Polish
pt.fmuser.org ->Portuguese
ro.fmuser.org ->Romanian
ru.fmuser.org ->Russian
sr.fmuser.org ->Serbian
sk.fmuser.org ->Slovak
sl.fmuser.org ->Slovenian
es.fmuser.org ->Spanish
sw.fmuser.org ->Swahili
sv.fmuser.org ->Swedish
th.fmuser.org ->Thai
tr.fmuser.org ->Turkish
uk.fmuser.org ->Ukrainian
ur.fmuser.org ->Urdu
vi.fmuser.org ->Vietnamese
cy.fmuser.org ->Welsh
yi.fmuser.org ->Yiddish
FMUSER Wirless Transmit Video And Audio More Easier !
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