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Even today, even with the advancement of technology and the promotion of major manufacturers, VR and AR are still niche. We have been able to build virtual spaces with the help of hardware devices, but the improvements expected by the public in terms of lighter hardware, more powerful systems, better software experience, and more comfortable display effects have not yet come, so VR and AR are not in daily use. There is still a distance.
Live streaming has become one of the hottest Internet outlets. As an emerging e-commerce model, live streaming has absorbed diverse groups of people, from white-collar workers to entrepreneurs, and has given a strong impetus for rapid growth during the epidemic.
Therefore, virtual live broadcasting has quietly sneaked into our lives. According to "IDC FutureScape: Connectable Devices Global 2019 Forecast-China Enlightenment", VR will help solve the problem of low work efficiency in cross-office and regional cooperation. The subsequent penetration of other scenarios will accelerate the growth and fission of VR/AR technology and development models is a question worth pondering.
What role does VR/AR play in the virtual live broadcast room?
Compared with traditional live broadcast, virtual live broadcast with VR/AR equipment has greater freedom and better results. Traditional live broadcast is limited by technology and mainly relies on explanations by characters. Once it encounters tourism product promotion, the live broadcast effect is difficult to reach consumers. The virtual live broadcast uses VR/AR technology and uses AR three-dimensional modeling to simulate the background, and then uses VR panoramic video to supplement and display some content that consumers cannot see, so that they can be immersed in the scene and attract them to place orders.
In terms of housing leasing, virtual live broadcasting also plays an advantage. During the epidemic, everyone stayed at home, but the rental demand is still unstoppable. Thanks to VR technology, live viewings can help consumers understand the housing and decoration conditions of the real estate as fully as possible, and obtain more intuitive and detailed information than photos and text. Information.
According to the national data released by a real estate trading platform, the number of VR viewings launched every day since the launch of VR viewings has exceeded 350,000. TOP brokers can take 30 sets of viewings a day. During the epidemic, the users of VR viewings This is 3.5 times higher than before.
At present, in addition to supporting the team to enter the same virtual space, VR technology can also display and manipulate data and even objects. In my country, VR technology has begun to show cross-space applications in medical and other industries, and remote diagnosis and live surgery are not new.
It is worth mentioning that the virtual host of the 2015 Spring Festival Gala and the virtual studio during the CCTV5 World Cup using the AR panoramic simulation system are both early adopters of virtual live broadcast. It is understood that this technical system adopts an "L" or "U" structure (consisting of a ground screen and 3/4 of the main screen) to create a multi-angle splicing LED stereo simulation environment, combined with multi-material support, OptiTrack With infrared positioning, real-time 3D stitching and PBR rendering technology, a complete virtual reality studio can be obtained without keying technology.
Will the role-playing of AR/VR in virtual live broadcasts usher in the second spring of development?
The environment and content of this live broadcast room are intuitive and visible, and the host and actors can also interact with the content in real time. During the shooting period, the number of users and the addition and use of props are not limited, which can improve the production efficiency of radio and television programs. The creative play in the later stage of the TV and film has opened up new horizons.
It must be mentioned that the virtual live broadcast in Japan has provided a certain degree of reference for the rise of domestic virtual idols and virtual anchors. At present, the virtual live broadcast function of Kola Kla online in the APP and the virtual live broadcast function with innovative gameplay such as face pinching directly integrated by Huya directly on the host side. Station B chose to cooperate with some Japanese firms, inviting dozens of Japanese virtual anchors such as Fuyuki Shirakami and Nanana Kagura to successfully settle in. Even Kugou and iQiyi were not to be outdone, and started recruiting anchors while opening live channels related to virtual anchors.
Will virtual live broadcast be the second spring of AR/VR?
Even on the track of virtual live broadcast, Internet manufacturers are all aware of the trend and are unwilling to be left behind. However, compared to foreign countries, the overall virtual live broadcast atmosphere in China is still relatively preliminary. This involves three issues:
1. Technology. It must be mentioned that a good experience of virtual live broadcasting needs to be driven by technology. If the virtual image constructed is not natural enough due to poor technical strength, the virtual scene will freeze frequently, and it will be difficult for users to pay the bill. Different from live broadcast, virtual live broadcast needs to be equipped with professional motion capture equipment or facial expression control system tools to achieve good live broadcast effects. The overly complex operation also invisibly raises the threshold of virtual live broadcast, which is likely to become a capital game in the future.
2. Content. After the technical problem is solved, it is particularly critical for the management of the virtual image. Everyone likes Li Jiaqi and Wei Ya because of their professional attitude and wit. The virtual IP can sing and dance, and it has always lost a bit of life. "It seems to be boring to be too perfect."
At present, the domestic virtual IP is still lacking on the content side, so it still relies on Japan's cooperation and output. This not only tests the continuous output capability of the operator, but also puts forward higher requirements on the operation capability of the fans.
After all, how to get more ordinary people to participate in the virtual live broadcast is the secret of content realization. If one day everyone can use their mobile phones to show themselves behind the avatar, or even produce UGC-style content, these unique things may make virtual live broadcasts another achievement.
3. Cost. Virtual live broadcast has indeed broken many limitations of time and space to some extent, and greatly expanded the creative space. However, some necessary hardware equipment and professional team cooperation require high funds to support. Even you and me who are accustomed to the mobile-based information consumption and presentation environment, if you want to join UGC-style content production in the future, I am afraid that you want to achieve dynamic capture of facial features and expression changes using only a mobile phone. Make a higher investment in hardware.
The technological progress of VR/AR is still advancing slowly, and the popularity of live broadcast is still fermenting. "Everything can be broadcast live." Various industries are thinking about how to connect with live broadcast. How to better live broadcast has become a new pursuit. However, VR/AR is limited by difficult points such as technology, content, and cost, and it will take time to make a splash with live broadcast.
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