DSP kernel authorized manufacturers CEVA have recently launched the Mobile-Media-Lite series platform in the low-cost, low-power, listing time-class features required for low-end mobile multimedia equipment. The first release of the MM2200 program can support the H.26 codec function of the CIF resolution 30fps in the DSP monospathic processor.
Gideon Wertheizer, CEO, CEVA, said that the company launched a high-end market in 2006, with a Mobile-Media2000 platform with DVD quality. However, in mainland China and customers in Taiwan show that low-end, low-cost multimedia IC market requires more flexible and programmable solutions. Therefore, the company has introduced Mobile-Media-Lite products, locks mobile TV, MP4 player, low-end PMP, and multimedia calls.
He pointed out that even the low-end market is also facing transformation. "As consumers are getting higher and higher, low-end products must be upgraded, including CIF resolution and H.26? Decoding, etc., soon they will appear in low-end products. "
Taking the MP3 player as an example, he pointed out that "26% of the MP3 player sold last year have a video function. With the decline in product prices, this trend will grow further this year, and this market is The price is very sensitive. "
In addition, for mobile TV applications, he quoted the IMS research company's information indicated that as of the end of last year, 6 million mobile phones have sold 6 million TV functions. It is estimated that 446 million consumers subscribed to mobile TV in 2011. service.
WERTHEIZER said that this trend in Asia will be more hot, and it is estimated that in 2011, China will have the market size of 100 million TV mobile phones. But at present, from the existing deployment situation, he said, "" The power consumption is too high and the terminal device is too expensive to be two main problems to be overcome. "
Figure: MM2200 takes a DSP-based single core architecture design
Therefore, for such demand, CEVA claims that its Mobile-Media-Lite platform provides three characteristics such as low cost, longer battery life, and flexibility.
Basically, the MM2200 is a single nuclear processor based on its CEVA-X1620 DSP, without having to use other CPU kernels. WERTHEIZER pointed out that "Since the core of the IP authorization fee is not only required, it can also design a smaller chip, and reduce the material list cost development by multimedia SOC."
"Production of 0.13 microns, the MM2200 requires only 6.5mm2 area, and the area is reduced by about 45%. This is a great advantage for price-sensitive applications." WERTHEIZER said.
Responsible Editor: gt
In addition, in power, WERTHEIZER pointed out that the power consumption of the multimedia IC should be at least less than 150mW if there is a preferred battery life. The case display of mobile TV with MM2200 can be implemented? Baseline decoding, a multimedia chip of He-ACC audio processing, with a frequency speed of only 148 MHz, power consumption is 74MW. Similarly, as an MP4 player as an example, its power consumption is 76MW.
In addition, WERTHEIZER also emphasizes that CEVA has developed a series of application platforms in addition to the DSP kernel business, and provides a software and hardware scheme required for the development processor. "In MM2200, we also provide complete solutions including hardware platforms, software codes, and applications, support all related multimedia standards. Since this program is based on the DSP core, there is excellent Programming and design flexibility, and can quickly react the evolution of audio and video standards. "Read more
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