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    Haiero home is listed, global layout realizes synergies

     

    On the morning of December 23, Hairzhijia Co., Ltd. H shares successfully listed on the main board of Hong Kong Joint Trading Institute Co., Ltd. Haier Home became a company listed on the first Shanghai, Hong Kong, Frankfurt, and built "A + D + H" global capital market layout, which marks the company's abundant combination from the leader of the world's largest goods industry, enters The new stage of the networked age scene brand, the global leader of the ecological brand, became the first website network of listed companies. Global layout achieves synergistic effects, opening high-efficiency channels This Hilza family has all the new issuance of H shares absorbed all Haier Electric, and the two companies turned into a company, and the integrity of the Zhijia business sector is listed. According to the agreement document, Haier Electric has been refunded in the Hong Kong Stock Exchange, and the public company is transferred to a non-listed company. This process is privatized in the legal sense. The Hilza home has been launched in Hong Kong, and the shareholders are the original public shareholders of Haier Electric Listed Companies and have not introduced new shareholders. Therefore, after the transaction is completed, there is no change in the nature and equity structure, and the Haier Group is still a Hilza's holding shareholder. The integrated Haiero home will play a collaborative effect in the business coordinating, financial development, corporate governance, etc., to prepare the competitive advantage in a new look. On the business synergy, on the one hand, with the global layout, global brand and all-class products, the privatized Haier home can realize the global synergy and value-added, all-in-industrial chain digital business within the world and abroad. The system change has brought a greater improving space for the profit rate; on the other hand, with the landing of business synergies, Haier Wishaby will also be more worthwhile to integrate, which is integrated in the integrated integration of the smart home layout. In the co-construction sharing wishfulness experience cloud platform, let the smart family solutions have deepened expansion, the birth of more growth opportunities, thus winning the scene brand, the global leadership of the ecological brand. In financial development, the synergy effect is gradually upgraded. Haier Electric Book Cash is more abundant, except for the borrowing of cash payment and maintains operating funds, the remaining cash can be used to reimburse, replace the existing loans of Hairza family, which will further optimize the capital structure of Haiero home and reduce the future Financial fees. With the continuous advancement of the cost of payment, the margin home's profit margin will also open quickly, and set foot on the new level of the comprehensive price increase, and improve the shareholder's return. In corporate governance, with the retaining of Haier Electric, it has become a wholly-owned subsidiary of Haiero home, eliminating the redundancy of management links caused by the original potential peer competition, enhances full process operation efficiency, optimizing the management decision-making process To better deal with the external challenge. In addition, while continuously improving the ESG level, Haier House will also build a global employee incentive platform, further strengthen the company, shareholders, and employee interest consistency. In summary, under the combination of collaborative effects after privatization, Haier Zhage homes rely on global supply chain layout, product differentiation leading and brand diversified matrix, etc., opening high efficiency channels, gradually appearing, profitable in future scale effects Ability will be expected to further improve. Scene brand is highlighted, accelerating the ecological brand global landland leading the Internet is an era of all things, and is also an era of industrial integration. User consumption behavior is more diversified, allowing the smart home industry to show the evolution of "Electrical Package → Scene → Ecology", and the perfect home consists of numerous personal needs. Based on this, Haier Zomo is actively promoting the ecological brand strategy and has gradually achieved results. The world's first scene brand three-wing birds can meet the needs of consumers, food, live, and entertainment through custom scenarios, covering the whole process of home scene, rejuvenating, and become a "new species" in the industry. In just a few months, the three-wing bird scene brand also handed a transcript of market satisfaction. Only 50 days old, Beijing 001 experience center sales exceeded 26 million, upgraded to "Sanyi Bird Age" Shanghai No. 001 store price reached 2.22 million yuan. The first three quarters, the company sold 687,000 units scene programs, an increase of 24.5%; continued growth in revenue ecological wisdom of relying on the scene to bring, where third-quarter revenue of 3.4 billion yuan ecology, an increase of 138%. Today, Haier House has set up heels in the torrent of the Internet of Things, and will also accelerate the scene customization after privatization, and experience custom three-wing bird scene brand global leaders. Haier Home and Haier Electric Washing Machine, Water Heater, Water Purifier, etc. can get full integration and full process, which guarantees the integrity and diversity of smart home solutions, and further deepening the online convergence of the line, Scene, user interaction and iteration of Zhijia ecology for the core, providing users with the best experience of customized service for the full life cycle. At present, Haier House has established a world-class brand matrix and leading global industry in the world, and the integrated Haier home will further build the global leader of the IoT ecological brand strategic advantage, accelerate the global smart family. The growth potential of the market. Responsible Editor: YYX

     

     

     

     

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