Netizens who are familiar with mobile circles should know why some mobile phone manufacturers have released a fast-lowering mobile phone in addition to publishing flagship boutique phones. In fact, ODM vendors play an important role in it. .
What is the meaning of odm? It means that a vendor A is designed and produced according to another manufacturer B requirements and specifications. In short, it is a "foundry", the host provides information, ODM manufacturers conduct R & D efforts. .
This phenomenon is just in the field of mobile phone, often seeing in the middle and low-end notebook industry, in fact strict, the forever, Xiaomi Notebook is also an ODM vendor. Research and development.
Of course, this way is good, there is a bad place. The advantage is that mobile phone manufacturers can concentrate on research and development of high-end mobile phones. The bad is to focus on quality control in the field of low-end machines, especially the thousand-yuan machines. It is easy to impair their brands.
In 2016, mobile phone manufacturers' shipments and ranking have already been released. Now, as the most important support behind the brand mobile phone manufacturer, ODM's data has also come out!
Today, IHS mobile phone industry analyst Li Huaibin, IHS mobile phone industry analyst, Sina Weibo, announced the ranking and data of China ODM, China in the first half of 2016: mobile ODM smart machine shipping statistics, Wentai, Huaqin, dragon flag in the first half of the year Continue to maintain the top three in the industry.
In terms of specific data, Wen Thai is ranked first in 200.98 million, and Huaqin shipments are 27.7 million, and the dragon flag is ranked third and Tianzhu 9.3 million listed in 12.1 million. 6 ~ 10 in turn is Wind, CCI, Sprocomm, CK, Chino / ONTIM, Huiye.
It can be seen that compared with the ranking at the end of last year, the top four ODM ranks have not changed. This also means that these four have steadily become the strongest company in China's ODM.
The main brands of the top three ODM vendors are small rice, Huawei, Lenovo and Meizu and other manufacturers, so shipments are relatively stable. As for the movement of Tianqu, mainly for overseas brand, and there are two autonomous mobile phone brands of Wiko and Sugar, so the overall shipments are relatively stable. This also makes the top four ODM vendors basically have no change.
The last five ODM manufacturers ranked greatly, and it can be seen that the overall shipments of the last five ODM manufacturers have fallen sharply. Last year ranked tenth Dechain, 8.6 million shipped throughout the year. The tenth huiye ranked tenth year in the first half of this year, only 2.3 million shipments throughout the first half of the year. (Although last year's ODM shipping statistics contain a function machine, this data is still very big. Moreover, now ODM's functional machine shipments are already very small.)
Li Huaibin said that brand manufacturers Xiaomi, Huawei, Lenovo and Meizu are still the main customer of ODM; in addition, overseas brand customers are based on cost demands and overall shipments, and orders are gradually transferred to SME ODM.
It is worth noting that although the sales of OPPO and Vivo increased in the first half of the year, the ODM did not enjoy the high-speed growth of these two companies due to all self-research of these two smartphones.
In addition to the mobile phone, this year's mobile ODM has also begun to accelerate the layout intelligent hardware and the Internet of Things. Among them, the company headed by Wentai is frequently moved.
In the emerging field, Wentai is progressing almost every month. It establishes Virtual Small Charm Co., Ltd. in April this year, and cut into the virtual reality industry chain. Eyesight in May and the share of the International Well-known gesture identification technology company. In June, joint venture with the car joint venture, using the technical accumulation and research experience of the automotive system hardware field in the automotive system, and complement the company, quickly cut into the smart car car network.
And Huaqin, dragon flag has also been involved in smart robots, VR and other fields.
Be
In this regard, relying on smartphones R & D, manufacturing, to diversify, intelligent more field layout will be the main strategic direction of mobile ODM for the next few years. , Reading the full text, the technology area
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