The car wireless terminal refers to the sales of the domestic market, and the vehicle power supply is powered, and the mobile communication module can connect public telecommunications networks for terminal products for vehicle modern management, such as driving recorders, smart car robots, car GPS navigators, etc. Smart Car Wireless Terminals refers to a product that is equipped with an operating system such as Android, iOS. The new generation of communication technology and the automotive industry quickly fused, driving domestic car wireless terminal equipment demand, vehicle enterprises, automotive electronics, spare parts manufacturers, IoT enterprises, etc., have entered this market to introduce related products.
First, the domestic market is rapidly increased, and the growth rate of 4G products is remarkable.
In the first half of 2017, the domestic car wireless terminal shipments were 1709,000, an increase of 46.0% year-on-year, far higher than the growth rate of 3.81% in the same period (automotive growth as an China and Automobile Association). Among them, 2G product shipments are 177,000, which increased by 9.5% year-on-year, accounting for 10.3%; 3G product shipments were 453,000, down 41.6% year-on-year, accounting for 26.5%; 4G product shipments 108.00 million, year-on-year growth 361.9%, accounting for 63.2%.
Figure 1 Domestic car wireless terminal shipments (10,000) and various product shares
Second, domestic brand wireless car terminal shipments account for nearly 70%
In the first half of 2017, the domestic brand car wireless terminal shipments were 119.0 million, an increase of 70.3% year-on-year, accounting for 69.6% in all products, and 30 percentage points increased from 2015, which was increased by 2.7 percentage points over 2016.
Figure 2 Domestic brand car wireless terminal shipments distribution
Third, new companies continue to enter, market concentration decline
In the first half of 2017, 41 production enterprises were 41, including 14 new enterprises. In-products include both electronic companies, auto parts, automotive machine companies, as well as Internet of Things companies. From the perspective of market concentration, in the first half of 2017, TOP5 company shipments were 52.4%, down 9.8 percentage points from 2016, and the market competition is becoming increasingly.
Figure 3 TOP5 company shipments share
Fourth, the new product intelligent trend is obvious
More and more car products begin to carry the operating system to facilitate the implementation of intelligent services such as driving safety monitoring management, operation management, service quality management, intelligent centralized scheduling management, to meet the current "Internet +" application promotion. In the first half of 2017, 13 new listings of smart car wireless data terminals were 29.5% in all new listings, and 13.1 percentage points were increased in 2016. At present, the smart car wireless terminal is fully equipped with the Android system.
5. Products that support Beidou / GPS double navigation function gradually mainstream
With the gradual improvement of the Beidou system and the decline in terminal prices, the Beidou / GPS Dual Navigation Car Wireless Terminal is increasing. In the first half of 2017, in the car wireless terminal with navigation function, according to the shipping statistics, the product of Beidou and GPS is 52.0%, accounting for 21.6% in accordance with new product statistics. , Reading the full text, the technology area
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