Yesterday, Qihu 360 Chairman Zhou Hongyi announced the driving of the hardware for free from the "Searching China Yutu-Smart Hardware Leading Trend", hosted by the Beijing News and Innovation Workplace, announced the driving of the hardware, starting from the 360 smart camera.
Zhou Hongyi said at the meeting, will launch a night vision version of smart camera, positioned as a 360 smart cloud camera, this new product will be provided free of charge. According to Zhou Hongyi's statement, 360 plans to use the cloud service through free hardware, and the hardware for several years is free.
There is a kill in the world, but there is no business that has lost money. The hardware is of course to make it in other things. Zhou Hongyi does not say, directly says to send the camera to sell cloud service. Does which do he have a play?
First, Who is Zhou Hong?
The family smart camera is DROPCAM, earliest is a DIY product, and the hardcore. The father of House is plagued by the dog's dog with the neighbor. He wants to find who is a dog.
So Grage Dafe and his friends have made itself to modify the traditional monitoring camera into a smart webcam, which is used to find this camera. Then this creative is investing, with Dropcam, June 2014, Google's Nest acquired Dropcam at $ 550 million.
Dropcam's income is good, its camera is the first of the Amazon security camera. The Dropcam Pro camera is priced at $ 199, while a slightly low video resolution is $ 149.
And according to DROPCAM CEO Duffy data released in July 2013, 39% of DROPCAM camera users will purchase a monthly fee of $ 9.95 or a $ 99 video storage service, which automatically saves users to shoot within 7 days. All content.
Zhou Hongyi engaged in free camera, nothing more than wants to learn DROPCAM, but China's product cost is low, hardware is simply not charged, and it can be sold back, assume China and the United States with 39% of users to purchase 360 cloud services, then 1 million camera has 390,000 users spend 600 yuan a year, but also can return to this year, but also profitable.
Zhou Hongyi wanted to try it.
Second, monitor the competitiveness of the camera
Second, monitor the competitiveness of the camera
In fact, after Dropcam is acquired by Nest, there have been a large number of similar smart cameras on the market. ZTE gives the author to test the Xiaoxing, now I still eat ash in the drawer.
China's housing conditions are different from the United States. Most of the apartment buildings are as high as the need for anti-theft monitoring. There is no United States. The home camera is mostly used to monitor children at home, or see the babysitter is doing diligence.
However, there are countless small shops in China. These shops have just needed to surveillance the camera, whether it is a hotel, restaurant, apparel store, for security and resolving the needs, there is a camera to solve the problem.
For the family, the camera on the network can insert a TF card is enough, but for the store, it is necessary to save a long time record.
At present, the mainstream surveillance camera needs to connect to the computer, requiring a special hard disk to store, and the cost is not low. The solution provided by Zhou Hongqi is cloud service, paying for a payment through cloud storage, replacing the dedicated computer in the user shop, hard disk.
If the cloud service is reasonable, 360 free cameras, the way the charging cloud service is feasible. For small shops, buy a set of computers should have a few thousand or even tens of thousands of yuan, and apply for several cameras, and pay more than a few hundred dollars of service charges every year.
The store often can't open for a long time. When the liquidation is transferred, with several cameras, temporarily pay the cloud service fee, more than the demolition, carrying a computer, and the hard disk is more convenient. Therefore, Zhou Hongyi's trial is a market, competitive.
For home users, apply for a free camera than spend more than 100 yuan to buy it. As for the cloud service, I don't open it. They will also apply for it.
At present, Taobao products have the highest selling stores to 7,000 received goods, the market is still very large. It is estimated that as long as the free application is opened, it will be squeezed.
Third, challenge and competition
360 It is necessary to move the traditional monitored cheese, as well as the Internet's cloud service market, free move will surprise the competitors, but there will be no countermeasures.
The simplest practice is the competitor to acquire 360 free cameras in OEM prices, let the people of Xiaoli's netizens of 360 free applications, so that people who need to be able to apply.
This 360 issued free cameras are taken away, and the cloud service is not used, the old week's plan is not easy. Competitors can use the acquisition of the camera to be changed slightly, or do not sell network functions, or to do the cloud service.
So, the old week's ideas are good, but to achieve a destination, I have to pay some thinking, how to make sure that people who take the camera are people who need cloud services.
Perhaps the old week is to sell the free camera with the charging cloud service, and the phone is sent to the phone, but so that this will make free look like a head, how to balance the old week consideration.
Hardware is free, service charges, or advertising push production benefits is the idea of the Internet, and the old week has opened a good head.
If the old week is successful, there will be similar things in the next year. This is a good thing for consumers. We look forward to having more free hardware enters our life.
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