Since the transaction of Qualcomm acquisition has not been resuspended, Nexpi Semiconductor (NXP) has always been quite low in the automotive business last year. However, such a state will declare the end of CES 2018.
In addition to disclosing some of the recent research and development progress, NXP will also officially announce LG electronics into its own core level supplier (car). Plus Shanghai pull algorithm experts, LG and Enchip should accelerate the promotion of vehicle vision platforms (based on NXP S32V Automotive Vision Processor).
Second, NXP will uncover the mystery of the new expanded car radar product line, including a HD image sensor. After the new product line, NXP can meet all the needs of users to remote, mid-range, and short-range radars.
In addition, NXP's automatic driver kit Based on the BlueBox 2.0 platform will be unveiled, it is expected to be a brain that automatically drives a car. In the blueprint of the NXP, the Solutions with AutoMoustuff software and the middleware technology will become the favorite of the first-level suppliers and OEMs, because it is "open, fast and flexible".
Last month, NXP also announced that its own chip (Bluebox, millimeter cable radar, V2X and security) will support Baidu's Apollo open automatic driving platform, while the latter's goal is to become "the automatic driving industry and Android."
Open platform
NXP also wants to let the outside world know that he is also an advocator of ADAS and automatic driving car open platform. After all, in the case of the rapid development of automatic driving technology, the chip giants like Intel and British Weight are trying to cross the episode, completely cut off first-level suppliers and OEM connections.
On the contrary, NXP will position themselves as a key partner of the first-level supplier, which will help these companies keep their added value through the system.
"As the world's largest vehicle semiconductor supplier, we are fully capable of depicting every detail of future vehicles, but NXP does not want to compete with first-level suppliers, as this will hinder our chip business scale." Pool car business unit CTO LARS Reger said. "As the company's CTO, I will see my work as much as possible to provide Lego Building blocks, so that more people can build great works with me."
Given that NXP's immersing in the car electronics market, VSI Labs founder Phil Magney believes that the company knows the importance of a level of suppliers. At the same time, he also emphasized that in the automatic driving era, no one underestimates the key position of the first-level supplier.
"The first-level supplier is a bridge between automatic driving stacks and vehicle platforms." Magney explained. After all, in the automatic driving era, traditional vehicle systems (such as steering, suspension, vehicle body, and power systems) need to make new adjustments.
Confused Intel and British Daxion, the practice is completely contrary, and NXP called their automatic driving platform "Closed System."
So what is the disadvantage of the closed system?
Reger said: "The technology closed system does not have a disadvantage." But in his view, this practice will have a negative impact on the business positioning of the first-level supplier. Since NXP provides a variety of chips for vehicles, "therefore has no sense of competition with first-level suppliers, we have to do business with them."
How important is the cooperation with LG Electronics?
LG Electronics is the first first level supplier on the NXP S32V Vehicle Vision Platform Partner. Reger said: "There is still a large OEM manufacturer after LG electronic." But now he can't disclose relevant information.
Magney pointed out: "LG Electronics is already a role in the sensor market, Mercedes-Benz has always been their camera buyers. NXP and LG electronics cooperation are to fight against Mobileye."
VSI Labs Danny Kim is called LG Electronics as "a strong competitor of remote communication and info system." With home-based visual system, the Korean giants are receiving near vehicle safety market.
The S32V234 is the second generation of the NXP's second generation visual processor family, and the design is to support computational intensive applications (image processing). This visual sensor can be applied to ADAS, NCAP front camera, target detection and identification, machine learning and sensor fusion.
In Reger, many car manufacturers and first-level suppliers do not optimize a single visual acceleration program, and they prefer to use different types of accelerators to enhance computing power. The accelerator scheme provided by NXP has a Layerscape processor developed from Cognivue.
However, S32V's vision processor has a corresponding algorithm, where is the visual platform to find a AI algorithm? According to NXP, in the case of high-pass support, their current AI algorithms are mainly Hella.
Can HD radar replace laser radar?
NXP is clearly realized that the rise of automatic driving is changing the market demand of the vehicle radar, but car manufacturers not only need traditional front-view radar, but also need to provide a 360-degree perspective. Radar. Of course, the most important indicators are also three radio frequency performance, power consumption, and sensor size.
NXP's high resolution image radar
In this CES, NXP will exhibit new MR3003 radar transceivers, which is the company specialized for automatic driving preamp and angular radar, resolution and detection distance are quite powerful. At the same time, it also has a high-person radio frequency output power, low noise and multi-channel operating capabilities. Reger also revealed that this new high-resolution image radar is equipped with 4 collectors and 4 receivers to support coherent transmission mode.
So, this high-resolution image radar is based on SiGE or RFCOMS process? Reger said that the customer can choose it. NXP has also become quite confident, and its radar product line is a competitor that is temporarily unable to match.
From a long-term, high-resolution image radar will integrate HD vision processors and image radar, and Reger even think that such products can directly replace the hot laser radar in the current fried.
Magney said: "The new Nip Prilence solution can make users build a precise environment model, and it is even classified, which is unable to do in the market."
"In theory, NXP's new radar can provide performance performance similar to laser radar, but the price is much lower." Magney added.
Automatic driving kit based on Bluebox
In the future, NXP's BlueBox platform will get the powerful software support of Autonomousutfff. When it comes, it can make Bluebox into real automatic driving development and test software and hardware platforms.
NXP's automatic driving kit
When I was asked why I would choose autonomouft, the Reger replied that it was smart enough to show the "layered" development method of automatic driving of the vehicle and OEM.
Different levels of suppliers and manufacturers have different needs, they all have to add some own elements in the automatic driving platform. "We think autonomoust En can make Bluebox to meet the needs of users." Reger said.
Bluebox 2.0, ROS Workspace and location and perceptual sensors are pre-installed in the automatic driver kit. It is worth noting that its suite architecture also supports Baidu's Apollo software platform and many automatic driving development tools and sensors. Developers who don't want to use Apollo platforms can customize their own automatic driving development tools with Enchi's automatic driver kit.
In NXP's view, automatic driving development is still in an early study, business model and market development are not formed. However, customers have pursued a one-stop procurement policy, which has Baidu's Apollo platform, just like the fast expansion of Android system.
However, NXP and Baidu are non-exclusive cooperation, so the former is only one of the chip suppliers of Baidu Apollo platform.
Magney pointed out that "in the Chinese market, I am afraid that there is no company to lead the automatic driving ecology like Baidu. Baidu's resources and cloud assets fully support the data needed to drive automatic cars."
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