These two weeks, with the blockage robot creative construction platform Makeblock, air detector Air.Air !, intelligent wallet anti-mobility Smartwallit, intelligent robot arm UARM, mini aircraft FlexBot, development board Microduino, smart bracelet HaloBand, smart remote shutter MAXSTONE The founder of the eight teams talked about the story after their crowdfunding.
After the time of the country, these new hardware teams have successfully converted their polar products into mass consumer goods? Whether they have successfully developed from a team of hobbies into a benign company? This problem obviously has no answer. For me, more is some changes that will happen in China's new hardware market.
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1, open source hardware VS mass consumer goods
In these eight projects, open source hardware items include Makeblock, UARM, FlexBot, Microduino,
Volkswagen consumer goods have air.air! , Smartwallit, Haloband, Maxstone. Because the type and direction of the product are different, the current situation is not too different.
Overall, the market condition of open source hardware class is better (not only profitable here).
Open source hardware is mostly in the Shenzhen team. Mainly because of these open source hardware products, there is no need to invest too much, do not involve opening mold, production links, and the cycle is faster, and more suitable for small entrepreneurial teams.
2, "low-key" VS "high-profile"
Overall, open source hardware teams tend to be "low-key", users, and traffic come from home and abroad communities. So, you may not know which founders have found the founders of Forbes "30 years of entrepreneurs", you may have never heard who got a million-level orders, you may I don't know who is a million profit.
In contrast, public consumption products are user-oriented, often more "high-tuning", need to increase exposure, some even need to purchase advertising traffic. Improve product awareness and recognition.
Here is just a simple statement, and there is no intention to say good deeds. The reason that appears like this is only determined by the attributes of the two products. After the preliminary education, the mass consumption products will usher in a larger consumer market after expanding the pain of the market.
3, financing is not just money
Now the new hardware angel financing is in accordance with the valuation of the mobile Internet age, but this money is a drop in the bucket for hardware. Most team financing is not just money, and more about the resources behind China's investors.
I asked a lot of founders, if you can follow, you will also adhere to the financing options at the time. The answer to the answer is basically affirmative. They also have a special joy to introduce my investors to me, let me recommend to other entrepreneurs.
4, new tendency to kickstarter
From 2012 Makeblock, Kickstarter is now a year and a half. In fact, Kickstarter also presents a new tendency. The high quality products of the polar customers are more opportunities to "famous one night". The consumer products are in the near future, and the amount of fundraising will be less, rarely suddenly hot. However, photography, pet products are still popular, industrial design, and design is an additional item.
After the exploration summary, domestic developers have become more familiar with the smoothness of the Kickstarter account through registration of US companies, Amazon accounts, and understanding the foreign market, and the Chinese team who will go to Kickstarter's crowdfunding in the near future.
5, hardware revival is the opportunity of the corner of China's hardware entrepreneurial enterprises
Four main links of hardware products: creativity, research and development, production, sales. China has the advantage of the world factory is the most developed country in the world, and crowdfunding provides the possibility of rapid iteration. In addition, there is a dialogue that people don't want to do C2C (Copy to China), and the future is likely to have a chance to surpass the curve.
On the project of small and small, China's developers are now fully capable of providing more excellent original products. When searching for technology projects on Kickstarter, Indiegogo, the number of Chinese projects is more and more, and the products are also excellent. In contrast, a part of the foreign developer and user, I think this is the instead of being affected by the impact, essentially similar to the Qing Dynasty "foreign car", "Ocean" into China Nothing.
6, new hardware with Chinese characteristics
At this stage, the acceportion of new hardware, foreign users should be better, which is why most products are still mainly based on overseas markets. On the other hand, the demand for domestic users is different from foreign countries. Many products have not been targeted in the pain point of the Chinese market users. For example, like security (DROPCAM), smoke alarm (NEST), icest is hard demand, and in China's smart noise reduction, loss of child loss may be just needed. A group of new hardware products specializing in the Chinese market in the future will be likely to have Chinese characters.
7, from the "Chinese partner" to "Chinese guys"
Most of these teams have not more than 3 years, some of which have experienced founders or early participants (proactive or passive), and such things may continue. This is often because of two reasons: (1) unreasonable equity, option distribution, will be highlighted during new financing; (2) Team members of different family backgrounds may have different life planning It is likely to hold different attitudes for the future development of the team.
From the valuation of 100 million to one night, this story happens in which team will make people sigh. Young is a capital, but you will not make people aware that life may be difficult to encounter such a day. These are the team I like, I hope that when I return them next time, this situation will not happen to them.
8, the new "entrepreneurial unified front" is formed
These young entrepreneurs have realized the evil consequences of homogenization and deliberately avoid. Coupled with many entrepreneurs, they can develop products with complementary relationships and get help from other entrepreneurs. This "entrepreneurial unified front" has covered electronic components, open source hardware, products, sales channels, and experienced sharing, exchange and sharing of people and resources. This "unified front" "unified front" is probably because the private intersection between entrepreneurs is unintentional, but such a union in the future is likely to grow, the early SME team may also fissure into an angel investors.
9, cottage is a pseudo-proposition
In China, cottage cannot be avoided. Only by improving the list of products, user recognition and technical thresholds, accelerates the update iteration of products, it is likely to avoid being grabbed by plagiarism. However, plagiarism itself will encounter more challenges than innovators, it is difficult to compete with innovators. Overall, after a large-scale plagiarism period, it is likely to enter a calm period, started to optimize the Chinese market, the big waves, and finally leave a number of new hardware teams with Chinese characteristics in China.
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