"In 2017, CES, Amazon did not come, but with its home Alexa exhausted. At that time, faced at the exhibition, Worthless Alexa, Forbes shouted: Amazon's Alexa to dominate CES. CES 2018, Alexa is still It is everywhere, but it is no longer unique, and it is even more likely to dominate such a word.
Because Alexa ushered in a strong competitor: Google Assistant.
A good transcript
This is Google for the first time to participate in CES as exhibitors.
Google arranged two exhibition areas in Las Vegas, a topic of Google Assistant, mainly in the central square of LVCC; one is expected to show their hardware in the extends, which is in Las Vegas Aria, show out Products include Google Pixel 2 smartphones, Google HOME family, PixelBook computer, etc.
Of course, relatively, Google Assistant is the focus of this giant wants to achieve in CES 2018.
On January 5, 2018, Google issued an article on the official blog, and the Google Assistant has summarized and CES 2018 notice. The article said Google Assistant has covered more than 400 million devices, including Google Home, Android smartphones and tablets, iPhone, headphones, television, etc., covering multiple countries.
Obviously, the so-called 400 million users are a vast data set, and Google may be more important to the Google HOME. The equipment users of the Google HOME family are also valued in the huge equipment of the smartphone.
The good news is that along with Google Home Mini / Max, the sales of Google HOME series is not bad. According to the data provided by Google, the sales volume of the Google Home series in 2017; Since Google Home Mini, Google Home Mini has sold a Google HOME device every second.
It is worth mentioning that on January 9th, that is, the opening day of CES, Google officially announced two important things:
First, Google Assistant has supported more than 1 million Actions (similar to Amazon Alexa's Skills, but also contains a lot of simple features). Moreover, it is difficult to find the Actions you want, Google also developed a directory that can be queried in the official website, or the App Store for Google Assistant; this obviously launches Skills search page with Alexa. similar.
Second, Google announces that from this week, Google Assistant will gradually be pushed to the Android AUTO in the vehicle system. There are more than 400 models that are powered by Android AUTO. They are from Ford, General, Nissan, Volkswagen and Volvo's more than 40 brands; these cars will be able to listen to music through Google Assistant, check the route, and can also achieve mobile screen with users. Linkage, etc.
In addition, accompanying Google Assistant's functional continuous improvement, the third-party smart home equipment that can be supported is also more and more; Google gives data from 1500 products of 225 brands; this means every month There are millions of devices connected to Google HOME. Correspondingly, the usage rate of Google Home devices just over the past is 9 times higher than last year.
Summarize the above, Google expresses this very seriously: Google Home is very good, Google Assistant is also strong.
Google Assistant without everywhere
Last year's CES, Alexa has been consistently evaluated by many media: everywhere. Perhaps this comment makes Google have been stimulated. This year, this year's technology giants make the Google Assistant in the casino. Las Vegas has a sense of existence, and the entire propaganda strategy can be described in strength and even radical.
First, let the panel network impressive is a giant Hey Google Billboard, the Cass Palace Hotel in the Exhibition, and the main bridge of the main road of Las Vegas, the MGM hotel ... Even the media reporter participating in the CES exhibition , Exhibitors and audiences must take the Monorial City Rail Car Body. Of course, the Google booth located in Central Square is a great advertising bit.
It can be said that such a fierce advertising offensive, let anyone related to CES 2018, it is impossible to ignore its existence. This is the purpose of Google, it wants to let the entire CES 2018 are flooded by Hey Google.
Hey Google is the latest wake-up word for Google Assistant.
In fact, from October 2017, Google starts slowly migrating the wakeback from OK Google to Hey Google and gradually uses the latter as the default option. In the opinion of the panel network, the change of the call is mainly because hey is simpler than the ok, and hey is closer to the daily life language, so that Google Assistant is easier to integrate into people's family life scenes.
Of course, in order to achieve this integration, except for the advertising brush, Google has paid a friend in the CES. The first is a third-party smart speaker, in the CES exhibition, including LG, JBL, ANKER, and more than 10 vendors, including Google Assistant, a smart speaker product with Google Assistant.
Secondly Android TV, last year CES Only NVIDIA and SONY TV have used Google Assistant, and this year, CES is holding Changhong, Haier, Hisense, etc., of course, Google also said that the millet of Android TV, TCL, Skyworth, LG and other manufacturers will also welcome Google Assistant. (It is worth mentioning that almost all Chinese TV big plants are in this list.)
In addition, Google Assistant will also be integrated into headphones from Jaybird, JBL, LG, and Sony.
In addition, the pavilion is noticed at the CES. There are a lot of Google Assistant who is wearing white overalls. On the side of different partners, I am ready to explain to interested passers-by, and I will know Such a speaker has 120, which is distributed over more than 70 different booths that form a unique landscape.
Of course, there is also a more important Google Assistant speaker in the CES venue, which is responsible for the vice president of Google Assistant, SCOTT HUFFMAN. He shuttled at the platform of several tens of partners, and took the opportunity to introduce Google Assistant to become an important mission to CES 2018.
See also a narrow road of Alexa
Google Assistant exhaled, comparable to the alexa last year; but Alexa is also non-shrinkage, and the product and logo associated with the product and the logo are also visible everywhere. Both parties have springs at the CES exhibition with their own partners, you compete for me, staged a voice assistant and smart home ecology. Of course, Amazon behind Alexa has not personally participated.
However, outside the grabbing battle, the patriarban network is more concerned about the competition pattern of the two parties.
From the perspective of the product, the Google Home series is clearly not small from the Amazon Echo series. The former has only 3, and the latter has more than 10 models; but the two companies have not limited voice assistants to speakers, Amazon even Alexa is built on your own Dash Wand Scanner.
In terms of sales, the two parties provide a set of official data different from the dimensions: Google said in 2017 sold thousands of Google HOME equipment; Amazon said that only 10 million support Alexa is sold only in Holiday Season. In contrast, the Lei Feng.com believes that the sales momentum of Amazon equipment is more fierce.
However, the advantage of Google Assistant is its natural symbiosis relationship with the entire Google ecology including Android mobile phones, Android TV, Android Auto, and Chrome OS, which makes it easy to reach more stock equipment with this relationship. This takes this to make up for admission. This is the Amazon's Alexa does not have.
Of course, more important is the partnership between the two parties and third-party manufacturers. At this point, Amazon's Alexa obviously accumulates deeper, and the home appliances involved is richer, and even in the notebook of HP, Dell and other manufacturers in CES 2018; but in specific areas, such as smart TV, Google Assistant The dominance is more powerful. A simple example is LG, which has cooperation with Google and Amazon; last year CES LG smart refrigerator is Alexa, and this year CES LG TV is equipped with Google Assistant.
In addition to LG, in addition to LG, there are several manufacturers including Sonos, Lenovo and Huawei. For example, last year's Mate 9 is unveiled at CES, it is equipped with Amazon Alexa; this year's Mate 10 Pro is replaced with Google Assistant (you didn't guess the wrong, Scott Hoffman also came to Huawei Station). Overall, this is a good thing. After all, there is no manufacturer is willing to be completely locked in a single ecology of any giant, and Google Assistant gives another option other than Alexa.
From CES 2018's war, Amazon's Alexa and Google Assistant have expanded a variety of means. Of course, they will not be able to catch up behind, and they can understand. But behind the flag scream, the Lei Feng.com saw the serious anxiety of Google, after all, this track is still a more leading Amazon Alexa.
Just, from a broader view, the voice assistant & smart home field seems to have two unique two illegal landscapes. Samsung is unwilling to marry the clothes for others, and I have made a Bixby, but unfortunately, just start; Microsoft Cortana is too small, almost no see; Apple has its own Homekit, let's control. I really don't do it.
Therefore, it is possible to combine with Alexa, and there is only Google Assistant.
Original address: https://www.eeboard.com/news/amazon-alexa-2/
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