At the end of 2016, the well-known e-commerce brand Amazon made a "unmanned supermarket" concept called Amazon Go, with the aim of let Amazon's goods are no longer limited to the line, but through another novel and convenient way, entity retail I hope to reshape the retail method of the physical store through the concept of "no people".
In Amazon, this concept is soon, the first Amazon Go's demonstration store starts testing in Seattle, Washington, USA. "Unmanned Supermarket" has also made Amazon Go ahead of Amazon Go a topic of everyone. This supermarket does not have a variety of sensors (camera, gravity sensor, infrared sensor, Bluetooth launch module, etc.), payment by customers to do itself, directly confirming payment on the phone online, can complete the transaction.
Listed on the literal, Amazon Go This concept is really perfect. For Amazon Go, Amazon also made a video ad. From a video, Amazon Go store does give a "entry credit card (equivalent to login), purchase goods (the sensor automatically records your choice by the label on the product), payment (payload through the line) Three steps are convenient and smart shopping.
However, why did the first sentence of this paragraph add two words? Because it is really only the stage of "concept".
According to the Wall Street Journal, in March this year, the first Amazon GO demonstration store in Seattle encountered a very embarrassing problem in the opening of the opening, and the sensor fault occurred during testing.
"When the number of people in the store is more than 20 or" Excessive "picking up some of the goods, the tracking device in the Amazon Go store will not track consumers and goods. "
In other words, the "unmanned" concept of Amazon GO needs to rely on a large number of sensors, and the information transmission link of a ring buckle has a 99.99% accuracy, otherwise it will bring the store or consumer. Unnecessary economic losses.
After this test fails in March this year, Amazon turned the Amazon Go store from "beta" to "internal test", and opened a Amazon Go shop that was only open to employees at the Amazon's Office Building. The size of the store is similar to the current convenience store, the main commodity, drinks and other goods, the employee can directly swipe the card, after purchasing, pay the transaction through the mobile app, you can complete the transaction.
After 7 months of debugging and improvement, Amazon Go's testing ability has been significantly improved. According to Bloomberg, on November 15th, the news said that there were three Amazon's employees in the clothes of Pikachch, took several three-cultural, beverages and snacks in Amazon Go, with testing performance of test system. But in the end, even if they wear Pikachi's clothing, the system can also accurately determine their identity and require payment through Amazon account.
Amazon Go This progress made everyone see the hope that "no supermarket" will arrive. At the same time, from this year, Amazon is in the European Union, the UK passed the Amazon GO supermarket trademark results, and Amazon's strategic map will not only be in North America.
Speaking of "unmanned shops", can't help but think of a topic:
"Unmanned Store" becomes mainstream in the future, can it be mainstream of "Some Store" status?
First, "Unmanned Store" is a trend in the future, but it will not be popular now.
In fact, there are many "unmanned convenience stores" in China, which is used in the earlier RFID (wireless radio frequency) identification scheme. That is, use WeChat scan code to enter the store, after purchasing goods with identification labels, stand at the specified location of the exit to the identification system batch, then pay the store. The disadvantage is also very obvious. It is identified by labels. In addition to each tag requires an additional cost of merchants (about 0.5 yuan per label), it is easy to be recorded and damaged by the criminals.
Amazon Go's multi-sensor solution is more common than RFID, and can also provide Amazon with a large number of user consumer information collection, understanding consumer's preferences to improve marketing strategies, but implementation costs will be higher. At the same time, this solution is exclusive for Amazon and will not be popular in the world in the short term. "Unmanned Supermarket" requires a large cost in the business or consumer perspective, and "no" in the short term does not replace or affect the business model of traditional supermarkets.
Second, the identification system still has improved space. Whether it is RFID or Amazon Go has obvious shortcomings, anti-theft, cost control issues limit "unmanned supermarket" only applicable to the "convenience store" pavement of easy artificial background management, the value of the goods has also been theft risk Limit. The advantage of the traditional store is that the product can get a timely finishing and after-sales processing, as well as bring the necessary shopping guide guidance.
Therefore, "unattended concepts can bring low labor costs to the merchant, but traditional supermarkets will remain more popular than" unmanned shop "in the next short term.
Overall, "unattended concepts can bring low labor costs, higher profit returns, but before solving anti-theft and technical costs, traditional supermarkets will remain more popular than" unmanned shops ". . If you say "unmanned shop", you can "replace" traditional stores in the next 1 to 2 years, I think that it is too much to say.
Original address: https://www.eeboard.com/news/mediatek-x20-2/
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