With the development of the times, we have achieved the life changes brought by the development of science and technology development from the PC / Mobile Internet Age, and the mobile phone has become a network in the Internet of Things. Important node. In order to attract more mobile users, companies have also developed their own app, applet or H5, so how should the company choose to do? All factor technology brings you the difference between the three, and how companies should choose.
App:
Advantages: Facing all smartphone users, APPs can carry more complex functions, such as video editing, live, and so on, using GPUs, in the native app The advantages are particularly obvious.
Disadvantages: User use needs to download app through the app store, but many users are unwilling to download and install, and some app capacity is relatively large, occupying mobile phone memory, easy to let users delete, low retaining rate.
At the same time, an APP development cycle is relatively long. The post-maintenance cost is high. At present, it is currently more than 50,000 yuan. The issuance is more troublesome. For iOS, it is better because only APP Store is a market; but for Android needs to post into different application markets, you need to publish and update through packaging different channel packages, which takes time.
Applets:
Advantages: No need to download, do not occupy memory space, version iterative issuance does not need to download, BUG can quickly respond quickly, the development cost is lower, the cost is usually below 10,000 yuan.
Disadvantages: More complex function is difficult to implement, need to open in the platform (WeChat, Baidu, Alipay, Headline) app, data is difficult to share, only through the account of the platform, the account system is limited.
H5:
Advantages: In the development cost, it can be run out of the ecology, and open it. You can match multi-terminal, the PC + mobile terminal is fully covered, and there can be multiple portals, and the user can easily access.
Disadvantages: Download resource based on the network, and data is difficult to persist, you need to reload after the web is turned off. According to the performance user experience of the mobile phone, the fluency is not high enough. If the product is used in the product, the safety is not high enough.
APP, applet, H5 role:
App is a company brand. It can build users' brand image to the company through the app. The APP carries all the functions of the company's core products, and carries the main role in promotion and promotion. And the functional limit of the platform can be better able to make product or content sharing, and it is possible to carry out promotion and dissemination.
The applet is mainly used for the use or experience of user growth, to the user product core function. For many companies, the applet is just a tool, which helps the user to implement some ideas, so the apparel is the most important thing to quickly That is close to the user. For example, a lot of spells itself is a traditional e-commerce field applet, using the social relationship chain in WeChat, so you can quickly break out.
H5 is responsible for the promotion website of the product. By promoting the company's products to guide users to download, NetEase activity like frequently brushing circles, is to share spread through H5. H5 is to do is the first Tacna, leaving a good image to the user, and make a fast drainage for the product.
Through the above analysis, we know the advantages and disadvantages of applets, app, and h5, each play a different role in operational promotion. Therefore, when you do product demand analysis and operation, you must comprehensively consider the relationship between them. How to cooperate with better spread, there is a better user experience, and finally select the appropriate propaganda method according to company strategy and budget cost. Read more
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