What will I go to the future of the TCL mobile phone that introduces strategic investment? Recently, the relevant person in charge of the TCL group said in an exclusive interview with the panel network. After the transfer of equity transfer, TCL communication is still a controlling subsidiary of TCL Group. TCL will continue to develop mobile communication services, which is a strategic initiative for TCL to maintain long-term business growth.
Last week, the TCL Group issued an announcement that the company's controlling subsidiary TCL industrial holding plans to Ziku Group Co., Ltd. (hereinafter referred to as "Ziku Group"), Yunnan City Construction Investment Group Co., Ltd. (hereinafter referred to as "Yunnan City Turban") and other three The company's strategic investor transferred the TCL communication technology integration of 626,702,217 shares, representing 49% of the total number of shares of TCL communications.
From the sixth year of 2017, it can be seen that in the 6 major industries of the TCL Group (multimedia, communication, Hua Xing, home appliances, Tongli Electronics and Sales and Logistics Services), the only business in which it is declining over the same year. According to TCL latest earning report, the first half of 2017, TCL communication technology sales revenue was 6.87 billion yuan, down 26.1% year-on-year; lost 852 million yuan.
Due to continuous loss, adding TCL communication has been implemented in the business restructuring and strategic adjustment of these years, introducing external investment is also in the reason. However, the outside world has begun to worry about the introduction, how do three things to cooperate, only 1% of the TCL of the controlling rights will give up the brand of TCL mobile phones.
It is understood that TCL communications have mainly TCL and Alcatel's two mobile phone brands. From recent years, the annual shipments in recent years have more than 90% of overseas markets, mainly based on Alcatera brand, TCL occupied Less, most of the domestic markets are mostly in the country. Its products are mostly medium and low-end and functional machines.
According to data, the 2014 TCL communication is ranked first in mobile phone sales in Mexico, Colombia, Ecuador, Venezuela, and the Latin American market. In 2015, TCL global sales was 83.55 million units, including 74.22 million overseas sales, accounting for 88.83% of total sales.
At the end of last year, TCL and BlackBerry announced a long-term license agreement, BlackBerry offers security software, service suite, and brand assets, produced by TCL communications, produced and sells BlackBerry brand mobile devices, is equal to TCL is completely contracting. Blackberry's full business, but retains the original design team.
At this point, the TCL communication is intended to make up for the Middle and high-end mobile phone markets in addition to TCL, Alcot, and more mobile phone brands.
In August of this year, the blackberry new product release of "Black Back" was held in Beijing, and the brand new model KEYOONE in BlackBerry was released, and the physical full keyboard, still the blackberry temperament. It is a pity that keyone is more than half a year than foreign countries. The BlackBerry is in the Chinese market. This is even more unattended.
The TCL Group said to the pavilion network, and the future confidence has gradually improved the performance of communication business. TCL brand is an important component of the company's multi-brand strategy, and will not give up the brand of TCL.
For future planning, the above person in charge said that the TCL Group will carry out in-depth cooperation with three strategic investment companies in terms of product development, sales cooperation, channel promotion and resource integration after equity transfer, and have implemented multi-brand development. TCL, Alcatel, BlackBerry three brands of hair. In addition, strategic investors will not directly participate in the relevant business and customer management of TCL communications.
Why is it a violet?
Whether the external investment will change the low-income TCL mobile phone is still unknown, but from the business of participating in investment, especially the "Aviolet Group, which is frequent in the capital market, is a key role for the TCL Revivibial mobile business. .
It is well known that the Violet Group has a deep industrial chain upstream resources in core devices such as mobile phone chip platforms, radio frequency and mixed signal chips and memory. In recent years, the Ziku Group has reached nearly 100 billion yuan in the semiconductor industry, which makes it an industry star.
TCL Communication is a mobile phone chip user who has been communicating with the Ziku Group for many years. Therefore, the investment in Ziku Group naturally facilitates the promotion of the TCL mobile phone in the future, enhances operational efficiency, and this is why TCL chooses the most fundamental causes of the Current Group as strategic investment.
The TCL Group also said in the announcement that the transfer of TCL communication technology 49% will undoubtedly reduce the impact of communication business losses on the performance of TCL Group, so that the company's management concentrated advantage resources in the semiconductor industry, enhance TCL's overall core competitiveness.
In this regard, Zhao Wei, the chairman of the Ziku Group, in the strategic investment TCL communication, is exclusive to the panel network, and the two sides have been in contact with the TCL communication, belongs to the associated investment of core business around the mobile phone baseband chip and memory chip. Future display will give TCL communications more support.
"Smartphones are already mainstream of mobile phones, the future will be more intelligent, computationally stronger, larger storage, and violas in the smartphone industry chain strive to create a baseband and stored chip industry ecology." He further said.
Another person who knows the pair of pauses, Zhao Weiguo was originally a member of the Director of TCL Group, so the relationship between the two parties has been very close, which has been in contact last year.
At the beginning of last year, TCL announced the establishment of an Industrial M & A Fund with Ziku Group. Through this fund, both parties will build a large-scale industrial investment platform, focusing on the UV group and TCL group industries and related industries, TMT, Industry 4.0, Industrial 2025 And direct investment, mergers and acquisitions, etc. in the Internet + and other industries.
At that time, Li Dongsheng, chairman of TCL, revealed that the team has conducted in-depth work on the core industrial research and investment and M & A standard, and after the fund was established, there will be specific projects to land. What makes the outside world is that this project is actually starting with TCL itself.
According to the data, on August 9 this year, the TCL Group issued an announcement, and Zhao Weiguo applied for the staff of the company's directors and corporate strategy committees due to personal reasons. After the resignation, Mr. Zhao Weiguo no longer serves any of the company. The outside world is generally believed that this is to prepare a TCL communication.
Therefore, it is not difficult to see that TCL chooses violet light, and violamuots will see TCL, which is a matter of success. For other two companies, Yunnan City, Vivid Victory, more focused on the capital level.
As for the next step of purple light, Zhao Guowei revealed that the strategic investment of the Ziku Group was carried out around the "core and cloud", the Internet of Things chip is a key point of the Ziku Group, and the Rui Diko, the Ziku Group, is focused on this business.
Reorganization has become a mobile phone industry
Compared to the Internet, a low-key communication industry has been more than a head in the past few years, especially if the operation of smartphones at the capital level is more frequent.
From the 2011 Google 12.5 billion US dollars to acquire Motorola, from $ 2.9 billion, Selling Lenovo; from 2014, Qihi 360 invests Cool Great God, by 2015 Suning 1.93 billion strategy investment Nubia, Alibaba 3.6 billion strategic investment Meizu (last year to invest in the hammer); then in 2016, I finally became a Cool Matter shareholder to today's purple light investment TCL newsletter. It can be seen that the introduction of capital is a normal state in the mobile phone industry.
From the perspective of the industry, the frequent movements in mobile phone are mainly due to the rapid development of smartphones and huge foreground space. The giants are doing mobile phones, in fact, for a road to fight for entrance.
Smartphones are known mobile Internet's largest entrance, and players from it are all. In some people, at least in the next five years, smartphones are still the strongest super entrance.
At the same time, the constant saturated mobile phone market accelerates the intensity of competition, but also stimulates the capital more active.
Industry analysts pointed out that although the mobile phone industry threshold is getting lower and lower, there is no core technology and the completion of the supply and demand chain ecological control ability, the location you may always be "underwater", the capital can save you, but Save it for a while, but saved the world, this point from the past few big capital can be seen, and there is almost no perfect turn.
From the current situation of TCL communication, introducing foreign capital can only say that it is just beginning to improve its low, and more important energy should be placed in the research and development of products, the channel repair and the next smart scene smart family. Compared to other mobile phone manufacturers, TCL has a unique home appliance business advantage after all.
According to the latest financial report of the TCL Group, the main industries in TCLs have progressed smoothly, especially in the liquid crystal panel, smart TV and home appliance business achieve good growth. TCL smart TV sales exceeded 10 million units in the first three quarters, an increase of 28% year-on-year. At the same time, service business data maintains growth, home Internet and mobile Internet users operate well.
Original link: https://www.eeboard.com/news/tcl-7/
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