In the 1990s, the Amazon and other e-commerce websites declared the department stores and the mall. Today, similar transformations are happening: from the desktop transaction to the handheld application-based retail.
"Seattle Times" released articles that smartphone shopping gave birth to a new generation of sellers who focus on application retail. With social media consumerism, more and more rare brands, some retail entrepreneurs are skipping computers and physical stores, but directly showing and selling products through smartphones.
The following is the main content of the article:
Anissa Kheloufi is young and active, and it is easy to concentrate, and the style is free, and it is an increasingly growing INSTAGRAM addictive family. This 21-year-old girl shuttled in Saint Ouen in the suburbs of Paris and kept photographs and videos. The shooting object is usually her friend. Cynthia Karsenty, the latter dresses well before the camera, wearing a variety of trendy costumes, from high waist shorts to thin striped head shirt, and then go to Furry big slippers.
From the surface, this is a self-indulgence - an inexpensive lifestyle that is over-editing and over-sharing. But bystanders don't know, Kolovi is building a clothing empire through a picture, this business can bring her near $ 40,000 per month.
Her material on social media makes the source of customers patronize Belmiraz, which is a clothing company that she is tired of the school. Her company also has an online store and a boutique located in Casablanca and Paris. However, most of the time, Kolovi's customers purchased her products in a way that she sells: through the app.
"I think I have already stitched the phone in my hand," Kolino told Bloom Bo, "I am bored by the lover around me."
The fanators said that the future of retail is not e-commerce, not a full channel, not a flash shop, nor is it based on geographic positioning. Retail future in people's palm. With social media consumerism, more and more vibrant brands, these retail entrepreneurs have completely skipped the computer (not to mention physical stores), but only to display and sell products through smartphones.
Video and Instagram
This phenomenon is accelerating development. Two main reasons for this entrepreneurial transformation are video and instagram (and video on Instagram). In recent years, the two have a larger impact on consumers, and this impact has no signs of weakening. Large-scale retailers have also become more and more wisdom: More and more retailers are attracted to the two media, and they are no longer focused as the desktop trading.
As early as August 2016, the INSTAGRAM of social network giants Facebook began to allow users to use their mobile apps to jump to a brand retail website. It also adds "Stories" SnapChat's video information flow function. A few months later, INSTAGRAM allowed 20 selection companies (including J. Crew, Messi Department Store and Warby Parker) to label products on Instagram to give people to the store to let them click on the store.
In this way, a virtual large shopping center is born.
Unlike Dirty Vintage Food Square and Shard Sriz Department Store (SEARS), Instagram has no problem in generating "people traffic", after all, with 800 million active users to browse its portal platform. In May of this year, the company adopted a logical next action: quietly launched a function to allow users to add a credit card or debit card. Soon, users on Instagram may not leave this platform at all.
Salesforce.com said that the current 5% of digital retail traffic flows through social channels. Visual Search Company Visenze found that in the use of social media, one-third of the month is shopping through platforms such as Instagram, Facebook, Pinterest or SnapChat.
These numbers are much higher in companies like Belmiraz. Kolino said that 90% of her company was obtained through Instagram, and she had 119,000 fans on Instagram.
It is not surprisingly that the digital platform of the e-commerce entrepreneur who is ambitious is to adjust their products on the iPhone. Belmiraz in Kolino sells her products in DIY platform, which has been thoroughly changing, allowing merchants to release the product directly to the Story of Instagram. It also allows retailers to add text "stickers" and links to make shoppers easier to click purchase or understand product freight. According to TiCtail CEO, CARL Rivera, the company has launched a function that allows the seller to directly publish the list of video products, the company quickly found that users have almost four times the participation of these products.
Pocket retail transformation
After discovering that mobile payment in 18 months, TiCtail began to retail the handheld from 40% of the total transaction to 70%. Rivra believes that if consumers quickly turn to smartphones so quickly, the seller will follow. He said that this transformation and mobile technology have a great relationship with the visibility of visual technology.
"This is actually the transformation of the main input method." He said, "If you are sitting in front of the computer, it is easy to enter text, but it is difficult to enter photos and videos. And the phone is just the opposite."
Shopify provides a digital store for approximately 600,000 merchants, and it has also taken a similar initiative to introduce products with instagram deep integration in October. SHOPIFY half of customers are actively using their mobile applications for merchants. According to the Vice President of the User Experience, Lynsey Thornton said that in the past year, pure mobile retailers who have stationed in the shopping website have increased by three times.
"They don't necessarily have to run around, they just want to flexibly do what they need to do." Sandton said, "Time pressure has caused a lot of problems like this: 'How can I do faster?'"
Miranda Kerr also belongs to this entrepreneur sold in iPhone. This Australian model says that when she operates Kora Organics, she rarely opens the computer - all processes the post on social networking websites through mobile devices, as well as keep track of the order.
In the end, the social shopping platform is pushing down another return barrier.
In the 1990s, an e-commerce website such as Amazon declared war in department stores and large shopping centers. Recently, the delivery service (seller lets third parties fill in orders) began to become more popular, which makes digital subversive more powerful. People who want to be the next Phil Knight or Kate Spade no longer need to rush to raise funds and draw retail partners - they only need heat and fans. With the rise of the handheld retail, a hardly restricted business space is open: marketing, transportation and commodity catalogs are almost zero; the only real overhead is the iPhone.
This wave of waves is getting worse. About 2 million people in Etsy's handicraft online market, about half of people are using the company's specially developed sellers. At the same time, Intuit said that in the use of nearly 700,000 entrepreneurs using the QuickBooks accounting software, there are half of people who are tracking their income and expenditures through its mobile platform.
"They are very concerned that the experience of the experience," Santon of Shopify said when talking about entrepreneurs who focused on the iPhone platform, "they attach great importance to the brand's establishment."
If there is no smartphone, Anita Berisha may still worry about marketing or inventory management. - Her jewelry makes hobbies only stay in "small small" stage.
About two years ago, she created a brand with its same name, and she began to release some products - fine neck chain and bending into a thin line earrings. After getting some timely and active support, the number of followers of Berida increased from several hundred people to nearly 32,000. Now, she has to make 30 pieces every day, and the monthly income is about 10,000 US dollars - all all completed in the Apartment in Manhattan Harrem.
"When I started, everything I did was completed by my mobile phone." Bellyha said, "I have to explain my husband: 'I know that this doesn't look like, but I am still working!' "
Original address: https://www.eeboard.com/news/shouji-35/
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