"How far is the company's CEO and the company CEO? This problem seems to be difficult to understand, but there is such a person in the world, it can be converted from one industry to another from a kind of thinking. Convert to another. His experience explained a perfect conversion between the university professors and the company CEO.
How far is the university professor and company CEO? This problem seems to be difficult to understand, this seems to have a big chef with a super high cooking, it is difficult to open a restaurant. The operation has specially attacked. It is difficult to do management work after drilling technology, because the thinking model has been limited A certain scope.
But there are often some people in the world, which can be converted from one industry to another from a kind of thinking to another. Today, the CEO-Dai Weimin Dr. Dai Weimin is a good example. His experience is also a perfect conversion between the university professors and the company CEO.
Dr. Dai Weimin, Cerand Holdings Co., Ltd.
First, from the University of California Lifelong Professor to Corner CEO
The standard unit (the most basic construction unit required for chip design) as a starting point, the first open domestic chip design, the service platform first River Core Core Holdings Co., Ltd. was established in August 2001.
Dr. Dai Weimin as the founder, Chairman, President and CEO of the Carton, received a bachelor's degree in computer science degree and motion engineering in the University of California University, and served as a Lifelong Professor of Computer Engineering, California University.
Before the establishment of the core, Dr. Dai Weimin also served as Chairman and Chief Technology Officer of CeleStry (2002 Mergers and Acquisitions), and was one of the predecessors of Celestry, USA, the founder of Ultima, Chairman and President .
In addition, Dr. Dai Weimin is the founding of the World Electronics Engineer Association Multi-chip module, the founding of the World Electronic Engineer Association Chip Package Comprehensive Design Seminar. He has served as a sub-editor of the World Electronic Engineer Association Circuit and Systematic Thesis and Monthly Monthly Monthly Monthly Monthly. More than 100 papers were published in various technical publications and meetings, and the US Presidential Youth Research Award was won in 1990.
From the University professor, the Chairman of the International Conference went to the company CEO, Dr. Dai Weimin's career experience is not necessarily unlenty. Among them, the maximum span is also the most difficult, that is, the first time, from the university professor to the company's CEO. So how do Dr. Dai Weimin completed this transformation?
"In my opinion, the change in this identity is not big, because the United States is very different from the University professors of China." Dr. Dai Weimin explained, "In the university campus of the United States, professors will generally It is called the 'boss', because the US university professor needs to pay graduate salary, and you can only receive a 9-month salary, graduate wages and the remaining month salary need to be a sales running The business is generally raised. Many people do not adapt to this identity, and they have been very toned for a few years; if you can't get lifelong professors in six years, you must leave the school. But I will adapt soon, raise At sufficient funds, you can have more than 10 doctoral students at the same time, most of which come from China, and have received a lifelong professor in two years in advance. This experience is very helpful for me after I work, and I am not too big. Question, even can be said to be water to the stream. "
In the view of Dr. Weimin, the experience of being a professor has provided a lot of help, especially in this regard. As the president of the Shanghai Alumni Association of Berkeley, Dai Weimin promoted the establishment of Shanghai Zhangjiang Bakeley Engineering Innovation Center, vigorously cultivating talents, introducing cutting-edge technology.
Shanghai Zhangjiang Burkeley Project Innovation Center
Every campus of Milin has been recruited, and Dr. Dai Weimin almost all arrived and participated in the whole process. Dr. Dai Weimin attaches importance to cooperation with schools, adheres to the company and school joint training talents. Over the years, we will introduce all kinds of top industry experts to school for many years, and jointly carry out the "core" course with schools, and have successfully held three main colleges and universities for China. Based on the FL-SOI advanced process process and a fully enclosed "Miller Cup" circuit design contest in the design direction of the simulation and RF circuit design. This is not only to bring advanced technology into the campus, but also highlight the hard work of Dai Weimin to give back to the school.
"Core Cup" awards
This kind of academic personality and attitude towards talent training are also reflected in the corporate culture of Coreyuan, "Fair, Care (Caring), Care (Care), Care (Care), Care (Caring), CHEER (Care)" . From the company executives to the front desk to the driver, each company has a stock, enjoy the benefits of the company's development; paying attention to the employee's career development, the middle leaders of the core, basically in the company's internal self-cultivation, the company is also Employees with highlights are broken; pay attention to the life of employees, the company arranges rich breakfast to encourage employees to avoid traffic peak time to replace mandatory card attendance, the Mid-Autumn Festival Core Core will send a beautiful moon cake to every China The employee's parents attached to Dr. Weimin thanked the greeting card for the employee family. The company arranged rich sports activities and competitions, encouraged employees to take the time exercise, held a rich "core" sports meeting in the autumn of the autumn; All employee conferences were held in the quarter, and Dr. Dai Weimin personally told the employees to the development and operation of the company. Employees can speak freely at the conference; Dr. Dai Weimin also personally participated in the family day activities held by all localities, and completed the game and challenge with employees and family.
The core of the corporate culture gene has a very strong humanistic spirit. At the new year meeting of the year, Mining, not only invites art masters to bring wonderful performances, but also organizes employees to perform talents, show happiness Tong Zhen, in colorful collective activities Feel the warmth of the "core" home. Dr. Dai Weimin lives very much of classical music, often harvesting sensibility and rational collision in communication with artists and friends. During the 2014 Shanghai FD-SOI Forum, the 50th anniversary of the establishment of diplomatic relations between the regularization of the FD-SOI, the core is hosted by the "Night-Middle-French Symphony Concert", which is known from the French famous painter Girald. Ike Nomo, Shanghai famous travel method, Song Siheng, Shanghai famous travel, beautiful ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Combination of high technology and art.
Miller Night Concert
Dr. Dai Weimin has a good integration of the two identity of the University professor and the company CEO, complementary, not simply for identity conversion. This feature is also very clear and reflected in Dr. Dai Weimin's development in the development of the semiconductor industry. It can be said that in the career of Dr. Weimin, many times are full of academic distinctive thinking colors and extreme Practice and dialectical thinking.
Second, rational and dialectical products - core
Dr. Dai Weimin's rationality and dialectical thinking is also embodied in the process of completion of the core.
Established in 2001, my country's chip foundry is just a severe intellectual property dilemma, without the intellectual property basis of the standard unit library, and is difficult to do. At that time, SMIC had just started and was still in the period of deep digging.
Why is it a digging base? The start of China's semiconductor industry can be traced back to the 1950s and 1960s, and semiconductor products are used to use earthwork. From time to time, there are many more than Taiwan, but there is no intensive core technology including standard cell libraries.
In 1998, the State held a semiconductor development strategy seminar invited Dai Weimin as an international expert, and China decided to build SMIC in Zhangjiang. "At that time, I thought that China's IC industry will have a wave of waves." Dr. Dai Weimin said. It is also after this meeting, Dr. Dai Weimin returned to the core of the created in Shanghai in 2001. "We may be the first chip design company in Zhangjiang High-tech Park." Dr. Weimin said that before this, his identity was a final professor at the University of Santa Cruz, California. "There is only two occupations in the United States to be a lifelong system, one is a judge, one is a lifelong professor. The US president has a term of office, the company's CEO may be stirred at any time, but these two occupations don't worry." Dr. Dai Weimin recalled this even He also chooses to give up lifelong professor and return to China.
Minsheng Shanghai Company
In the view of Dr. Dai Weimin, there is no standard unit library, which is equivalent to covering the house only with a frame without brick, even if the body is only talking to the military. Dr. Dai Weimin said that when I talked about the original intention of the original, "So the positioning of the original foundation is very clear, it is the 'Burning Bricks', because the building of the chip is built, there is no brick tile."
Later, with the improvement of domestic design capacity, the import standard cell library is no longer a problem, how to more on the next level to push IP and design services to the next challenge of the world into the world.
"Different from the previous period, this time the position is to help others add bricks and build a better, instead of competing with others, you must know the house is someone else. This is the main reason for the company to turn to IP and design services." "Dai Weimin Dr. said when it comes to the business positioning of the core.
Dr. Dai Weimin said that in the beginning of the establishment of Minsham, it is the Taiwan market. At that time, Taiwan's IC design company, the market has strong control, and the business that does not make money will not be done, and the products made will basically sell. Under the washing of the fierce market competition in Taiwan, the core of the core came into steel, and finally practiced "peerless martial arts", and after any projects, there was an outline of any project.
The body of "peerless martial arts" in the Taiwan market, and the mature market such as the United States, Japan after the core is also got. IBM, Google, Microsoft, MARVELL, Broadcom, Renesa, Sony and Sharp, etc. have become a partner of the core, and the international reputation of the core is established.
After that, the core is expanded to the Chinese market, which in the country will open the domestic market to North America, which is different from low-end to high-end strategies. The core is a strategy, which is based on the development of the market in different regions, which can be described as "the situation". At that time, many Taiwanese companies have been withdrawn or have a plan to withdraw from the Chinese market. In their view, after so many years of development, the Chinese market did not reach the explosive development in the expected explosive development.
"When you don't enter, you will be withdrawn when you should not withdraw it." Dr. Dai Weimin is evaluating these companies that judge the market for the market, and thus disappearing opportunities.
It is based on the reason for the rationality of objective facts. The core is chosen such a correct market development route, the advanced army Taiwan, and then takes the North America and the Japanese market, and finally returns to the mainland market that gradually matures and prosperous. Step by step Do a big strength, become a new year of technology in subverting the chip industry, and leads to the mainstream mode of current chip development.
Third, the chip design platform is neither the weight of the power is not labor service
Since developing, the core is a lot of advantages in the chip design platform, which has accumulated a lot of advantages and is one of the main major income of the core. Only in terms of design capabilities, core original has accumulated 14 nano-FinFet 2000 plurality of wafers, expanded to the internationally leading 10 nanometer FINFET and 28 nanometers and 22 nano-SOI process technologies that are being taken off. A chip per week, more than 50 chips per year, 98% of which have been successful.
The design service company on the market is mainly divided into the following categories:
There is a type of design service company, starting to do what products don't want to do, and make a living in design services. Wait until a day, I found a good field. After a good product, I turned around to become a product company.
Another type of design service company was originally a product company. Unfortunate products failed, but in design, he accumulated a certain experience, temporarily do design a service waiting time to do product. These two types of design service companies just measures the design services as the right.
The third type of design service company is selling labor, putting his own employees out of help customers do design, no office, and there is no EDA software. This kind of company's employees are difficult to have a sense of belonging, and it is more difficult to have personal growth paths.
The three design service companies mentioned above are different from the above, from the beginning of the creation, it is very clear about their own position: service is the service, the product is product. Milin Foundation provides customers with custom and quality design services, do not do products, and stick to the bottom line that does not compete with customers. This is the initial heart of the core.
As a solution, it should be "desperate to live loneliness, and can stand the temptation." Dr. Dai Weimin mentioned that some of the newly released star chip products in the recent market have received attention, which also have the credit of core, including IP and long-term technical support, but as the backless hero, the core is always silent After the customer's success. In fact, Microsoft Xbox Sports Game Kinect and each iPhone and Samsung mobile phone have core-in-core chips, but can not see the name of the core.
Throughout the development history of the chip industry decades, the emergence of designing the production is a necessity. Early IC products are the SYSTEM ON A Board, and the highlight markers are standardized, and professional Fabless and manufacturing areas. However, with the advancement of chip design and process, it has evolved to the SYSTEM ON A CHIP. The highlight mark is highly specialized, systematic, and the design business is unprecedented, and the design is gradually mainstream. Chip suppliers go up, core competitiveness is in systems and architectures, at least half of the engineers do software, IP has become general technology, can be authorized, design implementation can be outsourced. At present, the development of the chip supplier accounts for 25% -30% of its sales, which means that gross profits must be more than 50%; when gross profit falls to about 40%, this product department is sold, such as ASR acquisition Marvell baseband department ; Or is turned off, such as AVAGO turns off the Shanghai HDD department. If you want to save the product line, IP authorize and design outsourcing, either joint venture, such as Datang Telecom and Jian Guang, Zhi Road capital jointly established Guizhou Company. This will become normal, you can win, don't have to interpret.
At the same time, the system company goes down, for differentiation and cost, sometimes custom chips, more need to be outsourced.
"The previous chip is not the same now, the previous board, a box is a single chip, or a film system, except for the chip, in addition to making a chip, there is also a chip. This situation causes a chip Manufacturers will do the work of the original system company, then what do system companies do? I can only do an alternate. When this company wants to launch a year or several chips, in order to save costs and development time, The best way is to find an OED design company to design. "
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