As a shared bicycle in China's sharing of economic highlights in the first half of this year, the speed of development is amazing in a short time, and has become a focus on the city street.
A few days ago, I walked into the headquarters of the Ofo (Beijing Bai Klock Technology Co., Ltd.) in Haidian District, Beijing, and jointly shared bicycles with its joint founder Zhang Xidines.
Talking about the market expansion: How long will it enter the saturation?
Reporter: How long will the market will enter a saturation according to the expansion of the bicycle now?
Zhang Xingding: There is a joke in the industry saying "Red Orange Yellow Green Blue Zi", now I want to enter the boy, I am afraid that the color is not enough. But in fact, I think that there is a logical misunderstanding for a city.
The development path of sharing bicycles is not a mad city, reaching 1 million or 10 million units will be saturated, and this number will never change due to people's daily recent demand. This involves refined management. For example, we divide Beijing into a grid, the ground operation team is distributed to these grids, and the assessment indicators are superimposed in a number of indexes such as vehicle flow efficiency, vehicle repair frequency, user usage frequency. The mesh data is adjusted, scheduled every day, so that the city has reached a dynamic balance. From the perspective of data, such as the first-line city in the north, the volume of the city is relatively consistent, Chengdu, Tianjin, Kunming, Xiamen and other second-tier cities are also more similar.
Reporter: Does China do not buy bicycles in the future? What is the impact of bicycle manufacturing?
Zhang Xingding: China's bicycle industry has experienced a considerable period of development, and the production and manufacturing experience is relatively abundant. To this end, we do not produce bicycles, but choose to cooperate with excellent manufacturers in the industry, such as phoenix, flying pigeons, and Fujida, with their excessive experience and advantage to promote the birth of a bicycle. Through cooperation, traditional manufacturing industries are also using the Internet's thinking and advantage, play new energy, ushered in new spring, and let bicycles return to the streets of the city.
According to the current sharing of bicycles, the needs or necessity of personal purchase of bicycles is declining in terms of short walk. However, it is undeniable that the development of shared bicycles has also stimulated the emergence of new needs, such as the purchase needs of highway bicycles, mountain bikes, etc.
Talk to urban planning management: How do I don't let the bad cars that pile up the mountains become new "urban garbage"?
Reporter: Which conflict between the innovative product and the policy of bicycles is shared, is there a problem for urban planning?
Zhang Xingding: The city is not ready to welcome so many shared bicycles. This is the previous planning and design has not considered, and the enterprise in front of the company may have no coordination of products and urban demand, which leads to many problems.
We have been actively cooperating with the government through technology. For example, in the near future, we will be with the Beijing Tongzhou District Government to do a closed area parking space technology, and only stop the vehicle in the fence to block it. A shared bicycle is a new product that requires a process from disorders to ordered. What kind of bicycles are suitable for sharing, in line with demand, ensuring safety, it is not known before, it needs to be tested. This also requires business and governments, experts, and social groups, etc., jointly develop industry technical standards and thresholds, and determine specific norms.
Reporter: People are worried, a large number of bad cars are piled up, affecting urban order and environment, or will become new "urban garbage".
Zhang Xingding: The development of new things is inevitably like this or such problems. Seeing that users do not standardize and even destroy the sharing bicycle, we are very painful.
We make a "life map" to the bicycle. By making coding for all parts of the bicycle, we have very accurately known which plant produced by each car. Where is it, how many times, which users are used, Is there any damage, etc. Once these data reach our quantity level, such as thousands of tens of thousands of tens of thousands of tens of thousands of kilometers of service users, this car is handled according to the scrap process.
The solution to this problem actually involves the joint participation of the government, enterprises and public. As a business, we need to continuously improve our technical strength and operational capabilities. At the government level, I hope that the future urban planning and design more considering the needs of the rider, rethinking how to be more friendly for bicycles. And users must spontaneously form a good car awareness.
Talking about financing: How to use a new round of $ 700 million in financing?
Reporter: In this month, OFO has completed a new round of $ 700 million in financing. What will I use after getting this financing? Recently, capital concentrate on sharing bicycle fields, in your opinion?
Zhang Xidin: This is very interesting. The capital is very "smart", it is willing to enter the area of sharing bicycles, because they see clear business models, can achieve profitability through riding charges. As we have not been optimistic by many investment institutions early, we are considered to have a clear day, that is, because the mode is not clear. With the power of capital, we are doing two aspects.
The first is the expansion of business, gradually conducting business replication, extends to three or four-tier cities and overseas markets. The second is to attract excellent talents and technologies. We need capital to help us find more excellent and more potent people around the world.
Reporter: In addition to financing, OFO will increase the deposit from 99 yuan to 199 yuan, why do you make such adjustments at this time? How to use a huge amount of money generated by a large number of users?
Zhang Xindin: In fact, when we are doing overall design, deposit is a hierarchical. At present, in addition to raising deposits from 99 yuan to 199 yuan, a postage of 299 yuan deposit is also designed, and there are also sesame credit authorized prsunding methods. According to a variety of ways, look for comparison points of the data, better grasp the user's deposit needs.
All along, our team's philosophy is consistent, and it is absolutely not to use deposits, which are put on the bank with our cooperation. We judge that credit will become the main feature of future cities. But for how to build a credit city, the credit of each person is considered by quantitative evaluation. The payment credit system is playing a role. Once the individual who is not trustworthy is blocked everywhere in all commercial consumption, and the consumption of very trustworthy people is "bright green light", the commercial foundation and social environment will be gradually improved.
Talk to the business: the future or giants coexist
Reporter: In the first half of this year, several shared bicycle entrepreneurial companies such as Kids, 3vbike, etc. have been highly concerned. From this phenomenon, the shared bicycle will be the future trend industry, or may it face the situation of "昙 昙 现"? Will you worry?
Zhang Xindin: In fact, there are prosperous and decline in each industry. At this stage, the "battlefield" of the bicycle is now might not have much. What we envisage may be, there will be some giants coexist, and smaller volume is more focused on some vertical fields.
Reporter: What is the plan in international development?
Zhang Xing Ding: Our "small objectives" we set this year are 20 countries. The bicycle itself is a global universal transportation with a global gene. Of course, when the specific landing overseas, we found that both regulations are also different from the road planning level, the needs of countries are different, which requires us to adjust according to the specific situation. For example, the British requires all bicycle rides to install and open the front and rear lights, we must wear helmets. The domestic OFO frame size will be small in Europe and the United States. For us, more challenges are how to design to meet the needs of users of users.
Talking about the future: How do I see all kinds of "fancy" sharing?
Reporter: What kind of ideas are to the future of a bicycle?
Zhang Xidin: Future is full of unlimited possibilities. We are thinking that there is no better unlocking method, such as brushing, unlocking, fingerprint unlocking; whether the future ride will generate energy, and power supply to urban transportation infrastructure or charge your mobile phone. These are all expectations, and we need to go to step by step by work.
Reporter: How to see a similar sharing of "Flower" sharing in the near future, sharing basketball?
Zhang Xidin: First, sharing the economy must be trend, as long as it can achieve the optimization of resources, there will be more shared fields. Second, the sharing mode must not be moved hard. Enterprises must care about what the user's truly demand is, how to better operate make this model to achieve this mode. As long as the demand exists, the product will exist.
Reporter: Where will the next "wind" will be in the economy?
Zhang Xidin: The so-called "wind" may be some lucky or opportunities, but the most important thing is to practice, there is a better entrepreneurial direction, and continue to work hard. If you don't work hard, just wait for the time, I want to hit the "wind", I think it is futile.
Original link: https://www.eeboard.com/news/ofo-8/
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