On Wednesday, HTC application stocks have stopped from Thursday, and the outside world guess, HTC will announce Google to acquire its business on Thursday. This news has been subsequent progress. According to relevant media reports, Google may spend $ 330 million to buy HTC mobile phone design business.
In the morning of Thursday, the US Bloomberg quoted the insider, Google and HTC were approaching the final transaction, but Bloomberg did not indicate when both parties signed an agreement or announcement.
Bloomberg quoted the relevant report of Taiwan media said that Google will spend $ 330 million (10 billion yuan new Taiwan coin) to acquire HTC's smartphone design business, which will receive more than 100 HTC engineers, and Google will also retain HTC mobile phones. brand.
It is reported that since it is caught in business dilemma, HTC is seeking to sell smartphone services or the entire company. At present, HTC has been involved in smartphones and virtual reality. Since the two services are far apart, HTC first needs to split the company, sold separately or introduce external shareholders.
After the smartphone service is transferred, whether an external company is willing to acquire the virtual reality business, it is still unknown.
Previously, HTC launched an external virtual reality helmet Vive. Consumers need to purchase high-end game computers. The total cost is close to $ 2,000, and too high prices have hindered the development of virtual reality markets. In order to stimulate sales, Sony, Oculus and HTC three companies have announced the price reduction measures shortly, and how much is the effect is still a question.
HTC is a pioneer enterprise of global smartphones, which has launched the world's first Windows mobile phone and Android phones, and places the best in the market share. But with the rise of Apple iPhone and Android phones, HTC starts to defeat.
The outside world is generally believed that HTC is the fiasco in the smartphone market, the main reason is the positioning error. HTC's mobile phone is relatively low, and the consumer is questioned at a low price. HTC itself is positioned on high-end mobile phone manufacturers, but whether it is new technology research and development or marketing budget, HTC is difficult to and Samsung Electronics, Apple's two high-end mobile phones Phase anti-balance.
In addition, due to positioning errors, HTC missed the wave of global Android mobile phones in the past few years. In this wave, the Chinese mainland mobile phone manufacturers represented by Xiaomi quickly rose, and the mainland market is now dominated by half of the Indian mobile phone market.
HTC mobile phone business is not surprisingly accounted for Google. HTC and Google are long-term cooperative alliers, HTC has helped Google designed a number of own smart phones in NEXUS and Pixel brands, including last year's Pixel and a Pixel 2 this year.
Public opinion believes that Google is acquired HTC mobile phone business, but also to strengthen future design capabilities of Pixel mobile phones. According to foreign media reports, after transferring Motorola mobile company to Lenovo Group, Google has no complete smartphone design capabilities, so it is necessary to rely on Huawei, HTC, LG Electronics, Motorola and other external companies to help design their own mobile phones.
Previously, Google's two acquisition hardware companies have failed, namely more than $ 12 billion to acquire Motorola Mobile, and more than $ 300 billion acquisition of smart home manufacturers Nest. However, Bloomberg pointed out that the smartphone market has changed, and if Google can follow Apple's model, rely on HTC's assets and talents, it is still possible to get a place in the smartphone market.
According to reports, on Thursday, HTC will hold a grand internal staff meeting, which may announce Google to acquire its smartphone business.
Original link: https://www.eeboard.com/news/htc-11/
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