"A small step of Lenovo mobile phone, a big step in the mobile phone industry," At Yesterday Moto Z, Lenovo Mobile President Chen Xudong said, borrowing the language of the moon, Chen Xudong is full of confidence in this new machine.
Lenovo issued MOTO Z a lot of effort in the body thickness, camera function, etc., and the most innovative or MOTO Z is modular design. The shell is equipped with 16 23K gold "Mochang" points after its mobile phone, which can combine mobile phones and various functional modules. The first batch of Lenovo issued five modules, which are battery modules, JBL speaker modules, projection modules, Hasu camera modules, and back shell MM. In the future, Lenovo will also be open to developers.
Mobile phone modularization has been discussed for a long time, interesting Google just thoroughly waited for three years of modular mobile phone project Project Ara.
Google quits, Lenovo takes over, is there a future for modular mobile phones?
First, why do you want to modrew your mobile phone?
The idea of modular mobile phones is consistent with PC DIY, and smartphones will be eliminated once a year, and many of the service life of many accessories is more than 10 years or more. This elimination has caused certain waste, so the PC upgrade is idea. I came to the phone.
In the early years, the PC is not updated once, but gradually replaced. Not in memory, add a memory, hard drive is not enough to change the hard disk, the processor is slow, upgrade the processor and motherboard.
For mobile phones, 2013 is already a 5-inch 1080p screen, 2016 replaced N times or a 5-inch 1080p screen, and users have to pay multiple costs, which is obviously a little waste.
So the modular idea is proposed, and the user can gradually upgrade different modules according to demand to achieve environmental saving purposes.
At the same time, users can also be specially strengthened for certain modules according to requirements, and put high costs have a better experience.
For example, it is required to cost more cost on the processor. It is required to take a lot of costs on the camera. This can personalize demand and achieve better cost performance.
So, theoretically a beautiful modular phone began research and development. Not only Google has this plan, ZTE also explores this idea.
Second, why is the modular mobile phone difficult to succeed?
The modular phone looks beautiful, but it is really developing.
Unlike the computer, the structure design of the phone is very compact, can be used in inch gold. The manufacturer desperately reduces the volume of the mobile phone, and the parts are closely installed together. The result is the space that the user has almost no installation.
If the phone is to be modular, freely combined, then each part must have a housing and an interface, and the mobile phone will be large and thick. Considering that the phone may fall, it is even more big.
The trend of mobile phone development is thin, the mainstream mobile phone thickness is 14mm-15mm before the smartphone, and the smartphone has gradually evolved to 10mm, and now it is 6mm, 7mm, 8mm. It is difficult to achieve the mainstream level of modular mobile phones, and the market prospect will not be good.
At the same time, because the price of smartphones is getting lower and lower, and the accessories have an upgrade, the upgrade benefits of modular mobile phones are also declining.
When the average price of smartphones is 3,000 yuan, if it can spend 600 yuan to upgrade is a choice, and the average price of smartphones has reached 1,000 yuan, and the upgrade is better to replace it.
In addition, the modular mobile phone requires all modules to standardize. The module volume that requires specially enhanced module will often exceed standardized limits, and the space reserved for 1/3 inch CMOS camera must not plug 1 inch CMOS camera.
It is difficult to do specially to strengthen the modularity. It is difficult to do it, so Google finally gave up modular.
Third, Lenovo's peripheral modularization
Lenovo's modularization is actually not completely thorough, more like a standard peripheral interface, not true modular.
Moto Z actually does not support replacement of each core module, and cannot be customized personalized. Moto Z modularity is actually a modularity of enhancing peripherals. These modules are not required, but expand the external module. Buy a MOTO Z phone user, if there is a special request in some way, you can purchase an peripheral module.
If the sales of Lenovo mobile phones is very large, MOTO Z is sold for tens of millions, hundreds of millions of sales, then there must be a considerable number of sub-user purchase modular products.
Anyway, the sales of these reinforcing modules will be very small, while the R & D cost is flat, the logistics cost small batch will increase the price of the peripheral module, and finally cause a vicious circle, no one is bought, no one has a higher price. Finally trench.
Fourth, standardization can succeed
The modularity of all mobile phones have failed, and there is no technical revolutionary breakthrough in the future. Peripheral modularization also has a successful hope.
According to modular broad sense, our headphones we use are actually a mobile phone's external device. Headphones can be popular, first all mobile phones support analog output, and then basically use 3.5mm interface, standard is slightly different but it is easy to compatibility. Headphones manufacturers don't have to consider matching headphones for a few mobile phones.
The peripheral modules advocated by Lenovo must be successful and must reach the level of standardization of headphones.
First, the rules of the phone size must be determined, the size is strict, and the size of the peripheral is easy to design.
Second, the interface should be unified. The so-called motion cod can not be matched with a Motorola Moto Z phone, but to match all mobile phones, like the 3.5mm interface of the headset.
There is enough basic sales, there will be a large number of users need to enhance a module to purchase an external module, and the manufacturers who develop external modules can also be profitable. At the same time, it can also reduce material procurement costs, and reduce the R & D costs, the price of standardized peripheral modules can be lowered.
Such a benign loop, standardizing smartphone peripheral modules will succeed.
Therefore, the modularization of Google exits and the modularization of Lenovo enters is actually two yards, while Lenovo has to succeed still.
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