"Last Wednesday, H & M and MOSCHINO held a fashion show in New York to show this year's co branded products. In addition to the traditional runway show, they also conducted an AR fashion show with magic leap one head display.
It is understood that the content of AR fashion show is developed by warpin media company in Stockholm, Sweden. The picture of AR fashion show is ancient and strange, which is in line with the brand image of MOSCHINO.
Emma ridderstad, co-founder of warpin media, said: "when users enter this immersive fashion experience, they can understand the world of MOSCHINO. In the process of exploring new fashion, you can also experience fun and interact with digital content. In this event, we used 15 magic leap one head displays. "
During the display, the head display wearer can move in the room and interact with the virtual MOSCHINO [TV] H & M joint design. Combined with the gesture tracking technology of magic leap one, users can "touch" virtual objects in the AR environment in this 8-minute experience.
Fashion people don't seem to have a sense of disobedience when they wear the avant-garde Steampunk magic leap one. Think about the avant-garde Google glass, which also launched a fashion show in cooperation with the fashion brand Diane von Furstenberg in 2014. It is also ar glasses with expensive price, advanced appearance and cooperation with fashion brands. The advantage of magic leap lies in its stronger technology.
Anna tillberg pantzar, director of H & M laboratory department, said: "H & M is committed to walking at the forefront of fashion and technology. We not only use AR technology to promote MOSCHINO [TV] H & M co branded products, but also apply it to other commercial activities in the future.", Technology Zone
The marquent report points out that the application of VR and AR technology has improved product sales and reduced return rate
H & M and MOSCHINO conducted an AR fashion show with magic leap one head display
VR may replace people's need for actual travel
Chongqing took the lead in using MR holographic projection technology to complete artificial joint replacement
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