"The audience participating in the latest fashion show of H & M can not only see the latest designs on the runway, but also experience them closely through ar. Thanks to the cooperation of magic leap, H & M, MOSCHINO and warpin media, the audience experienced an unforgettable 8-minute immersive fashion experience after the traditional T-stage show.
The AR show is set in a walk-in box imitating the color stripes of old-fashioned TV, and aims to show the latest inspired design of Jeremy Scott, creative director of MOSCHINO.
This high-tech area can accommodate up to 15 visitors at a time, and then they can freely explore, browse the latest fashion, "touch" a series of accessories in the room, and watch fashion related videos, such as a woman's interaction with MOSCHINO toy dog.
For H & M, using AR technology to show the MOSCHINO fashion show experience is just a creative way to turn the work into reality. However, after a successful performance, the brand looks forward to integrating immersive technology into the future business model.
Anna tillberg pantzar of H & M laboratory said: "for the global launch of MOSCHINO TV H & M, we have used this technology to create a creative experience, but we are also looking for ways to apply it to future business. This is a glimpse of the future. We are revitalizing the virtual world in the physical experience. "
This ar experience is only open to 700 lucky viewers of H & M x MOSCHINO, but you can feel the latest fashion ideas of H & M and MOSCHINO through the following video., Technology Zone
Samsung will release ar cloud service and may even preview a dedicated ar head display
H & M uses magic leap one to let the audience experience the fashion show closely through ar
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