This concept can be traced back to 2009. When it first appeared in the field of view, the characteristics of playing have attracted a lot of people. In 2010, Jobs of Apple CEO issued a statement "Let the third-party FALSH plug-in platform and developers will eventually create low standard applications, hinder the expansion and development of the platform. No one is willing to use Flash in the future. Global has begun to enter the H5 era. " From the initial concept, it has completed the standard standardization in 2014 to now, the development of H5 games can be described as a diagrams, and it has been finally moving.
The analyst analyst analyzer is collected in the 2017 domestic H5 small game industry, with the user's research, and analyzes the development trend of domestic H5 small game market.
H5 small game market size and growth rate
Although the concept of H5 game has been born for a long time, it is really entered the public's sight. It is a H5 game called "Walled the nerve cat" in 2014. It is reported that the development cycle of this game is only one and a half years, the developer is less, the cost is low, the application is lightweight, and the fast iteratory makes H5 entrepreneurs to see new dawn. After that, H5 games are constantly appearing, and it can be said in 2014. It is the first year of domestic H5 games.
After a short bursting, the 2015 h5 small game once again disappeared in the Volkswagen sight, although the scale is expanded, but there is no special bursting game, the market is in a cool, refreshing, reptile state. Until 2016, with the maturity of each of the hardware and software, H5 small games have a qualitative leap, of which "Yugong Mount" began to launch the model in the game to buy props, and have successful, H5 game begins to Graduate direction development. Shortly, the butterfly interacts "Legend World H5", which has become the first moon. Emotional H5 gravity game, and achieves profitability. This year, the market size of domestic H5 games is approximately 1.7 billion yuan, and it has reached 3.8 billion yuan in 2017, an increase of 124% year-on-year.
H5 small game user size and growth rate
In 2015, the number of H5 games in China has reached 3191, and the size of the user has reached 154 million, an increase of 87.8% year-on-year. This year's H5 games are still mainly lightweight, and the leisure puzzle game accounts for about 70% of the total game.
However, lack of playability and fixed flow entrances, resulting in low user storage rates remain pain points in the industry. At that time, the remaining date remains approximately 13.5%, and the 7-day retained rate is only 4%, while the remaining remaining remaining is almost zero. Compared with 2014, it is not significantly improved. It is true to play, play the game.
In 2017, WeChat online game, market capacity is hit, and the number of H5 game users reached 350 million. The prospect of the H5 game has gradually become clear, countless game developers come to the fore, especially the WeChat home page drop-down display applet, providing a convenient entrance for small games, so that H5 games will increase to 65%, 7 days remaining Reach 52%.
Role-playing game market share continues to increase
In the field of game, the proportion of mobile games is gradually increased, where H5 games have been seen as a new blue sea of mobile games.
According to statistics, 2017, H5 game types, role-playing and leisure puzzle types of games have more than half of all types. Among them, the market share of role-playing types accounts for approximately 26.4% of the total game type, and this ratio is constantly expanding, and the initial game originally focused on role playing and other gravity games.
Other games such as sports competition, flight shooting, simulation operations, have also maintained a certain market share, H5 game types of flowers, showing a prosperous scene.
H5 game industrial chain
At present, the industry chain of the H5 game is quite perfect. Based on different engines, it is developed from the publisher and then distributes to different channels and then be obtained by the user. The engine is the premise of providing services for R & D, publishers, and channels of H5 games, and is the foundation in the industrial chain. From the past, it can only develop lightweight swaps now fully support the development of severe games. Engine technology has tended to be mature, which prompted H5 games to add more animation effects and effects to effectively enhance user experience. Where EGRAT, COCOS, Layabox is currently three major mainstream engines that are developers.
H5 game cross-platform and portability make it a large traffic entrance, such as instant messaging WeChat and QQ have already opened the entrance to H5 games. With the online game of WeChat game, the applet will become a new platform for H5 games, bringing new opportunities for the development of H5 games. In addition, Sina Weibo, today's headlines, etc. have large traffic clients and app stores, etc. also become an important distribution channel for small games. The supply of visible channel traffic is critical and determines the conversion rate of the H5 game.
The analyst analyst of the train is considered: H5 games have significantly reduced the research and development cost of the product, and start making money, and its profit model is more diverse. The final market pattern will still focus on the head manufacturers, with a natural advantage of the traffic and channels, or occupy half of the market share.
In the development of game development, the combination of H5 games and IP will become more and more close, and gradually form a pan-entertainment ecological chain. It will be more and more in literary works, film and television dramas, and animation, such as the fire of "Sansheng Mountain Shili Peach Blossom" movie TV drama, driving the development of the game, and the literary works; "Naruto", "One Piece" "Waiting for anime, I also cut a lot of bloody feelings of many users, and improved the hits of the game. Read more
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