Previously, the speaker is a small selection of sound quality enthusiasts - music, movies in hardware epitaxial levels upgrade; now, prefix add "smart" two words, play sound is not mainstream function, or even "unidirect accept users Directive "- This gadget is placed in any corner of the room, more like a personal life assistant - network playing songs, broadcasts news, reporting weather, and even control smart household appliances. Recently, domestic and foreign small companies, including apple, cool dog, and Himalaya, started to start the idea of smart speakers, and the marking price is behind, which is full of consumption market experiments that are unlocked by artificial intelligence (AI).
On Wednesday, Ali Personnel Intelligence Lab will release a consumer level Ai product, in the invitation of the release, "future opening" topic slogan and sound waves, sound button patterns, most industries guess, this Probably a smart speaker product.
The brush screen is not just Ali, and the enterprises involved in smart speakers in the past few months will not be mentioned. Apple released its smart speaker products on the WWDC developer conference on June 6: HomePod.
The physical sale may wait until the end of the year, but from Apple's propaganda, as a home assistant, HomePod is a good device that sends information, obtains news, sports and weather information, or can open the lamp or activate the scene by simply let Siri. Control smart home equipment.
In fact, Apple has been known as the "late entry" in the field of smart speakers. Amazon started to sell Echo in 2014, Google officially launched Google Home last year.
There are research institutions show that Amazon Echo sold 6.3 million last year, is expected to sell 60 million ECHO devices by 2020. The institution expects the sales of Google Home to touch 1 million units in this year.
The giant's strategy is easy to trigger, Google, Amazon's ambition is very large, carrying the positioning of artificial intelligence controllers behind. But Apple believes that the speaker should first meet music.
In this way, the actions of Chinese companies cool dogs and Himalaya FM are more likely to be understood.
Cool dog music smart speaker products, recently implanted the Hollywood blockbuster "Transformers 5" on the Chinese friends circle. Cool dog music began in the second half of last year, the main speaker field, the main Pandora and Android touch screen, priced at 399 yuan and 1990 yuan respectively.
Because of the implantation of the transformed Kim Gamble, the transforming version of the above two products is raised to 499 yuan and 2590 yuan respectively.
At Tmall flagship store, Pandora sold 240,000 units, due to expensive, no matter whether the regular version or custom version, Android touch screen version is less than 200.
In Jingdong, Pandora and Android touch screens have more than 3,000 purchase evaluations, but it seems to evaluate some part of the coincidence. But no matter which data, there is less than 100,000 units in the year, the cool dog smart speaker can only be considered a test.
Relative to the ambition of Apple or even Ali, cool dog music is still focused in the music itself.
Himalaya FM is similar, finding a hardware carrier for their own content business. On June 20th, this audio platform jointly organically distributed the intelligent speaker product "Xiaoya", known as "The First Content Intelligent Speaker".
This positioning is full of "standby". The Himalayan FM Joint CEO Yu Jun said that "Xiaoya" is a "content-type speaker" that is built around the real listening needs of the current user. Prior to this, almost all smart speakers were "interactive speakers", audio or music platforms only provided certain content as access parties.
As the content platform, Himalaya FM is trying to master the scene advantage and user entrance in the double slump of artificial intelligence and intelligent hardware. It is alleged that before the official release, Xiaoya has sold 5,000 units, and 70% of users are transformation of Himalaya FM users.
"There are 112 companies in Shenzhen Nanshan District to do voice intelligence, but when I experience all products, I found that they are very painful, they are in the molar group, the plan, the plan, and the IOT (Internet of Things), All these scenes have no consumed households and experience, because they don't know where the market is, where is the user, I only know the trend. I don't hurry. I have already asked a question, I can give me a question. " Examples of the General Manager and Vice President of Himalayan Hardware and Vice Presidents have verified the cruelty of intelligent speakers.
This cruel, hidden the "big leap forward", and hide the "giant harvest". In addition to Ali, Xiaomi, Baidu, Lenovo has a similar layout. Xiaomi Internet speaker has 200 million online song libraries.
On the promotional caliber, the same price of 399 yuan Xiaomi is more than a few more than a few. However, in view of the cool dog music, the Chinese music group (Tencent music), copyright competition is not uncomfortable.
On June 30th, Looking at the cooperation with Guangdong Telecom and the "Little Lingling" of the new product was also launched. In the face of such a tragic competition, Cheetah Mobile CEO, Hunter Star Investor Fu Sheng said last year, Ningcomu to pilgrimage, but also do robots and artificial intelligence. He believes that real AI should not only have technology, should not be a college professor's papers, and should not be the option to brush on the website, but it is really capable of combining us. "Today's AI we see too many dazzling skills, PPT and Demo, too many products existing for demos, too many companies that exist for concepts, too many technology, do not know how to land this product Entrepreneur.
Artificial intelligence requires explosion, smart speakers are not necessarily the best choice, but it has become a consistent choice for megadownload.
Original link: https://www.eeboard.com/news/ai-31/
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