The last acquisition of MOTO itself is a transaction that will be abandoned. This time, "Standard Men" Google will not be willing again, it is worthy of foreign guesses.
This Wednesday, HTC applies for stock from Thursday. Infinite guess, according to the news of the outside world, Google will acquire HTC.
At 10 o'clock in the morning of September 21, all the dust settled, and the HTC Board resolution resolutions of the cooperation agreement with Google, Google will extend the HTC team members and related employees participating in the Pixel mobile phone to join Google, and buy them under the company. The assets will be dedicated to the Ministry of Intellectual Property non-exclusive to Google, with a total transaction price of $ 1.1 billion.
Although Google acquires mobile phone hardware manufacturers not a precedent, the acquisition is still heavy. For Google, the last acquisition of Moto itself is a transaction that will be abandoned. This time, "Standard Men" Google will not be willing again, it is worthy of foreign guesses.
Google once again
A few days ago, according to Twitter broke the professional household @evleaks, it saw the internal invitation letter of the HTC convening meeting, the content involved is Google acquisition. He revealed that a person who knows that Google will acquire some hardware assets of HTC, and HTC will retain its brand.
Coincidentally, the recent HTC issued an announcement in the Taiwan Stock Exchange, will be suspended from September 21, which may mean that HTC will have "major events" announcement, perhaps related to Google's acquisition.
According to media reports in Taiwan, HTC will announce the sale of mobile eluties (ODM) to Google on September 21. At present, Google has entered the HTC New Store (the municipal jurisdiction under the new North) Headquarters. It is also reported that HTC is arranged in the headquarters, and a grand event will be held on September 21. At present, the headquarters is martial law.
For the good news from Google, as of September 20, HTC closed up 2.51%, reported to 69.3 yuan NT (about 15.1 yuan) / share. At present, the market value of HTC is only 1.9 billion US dollars, and 75% has been evaporated in the past five years, and it has been losses for 9 consecutive quarters.
At 10 o'clock on September 21, HTC held an internal meeting, HTC Chairman Wang Xuehong attended. According to an internal notice of the interface news, Wang Xuehong will share the latest developments of HTC and look forward to the company's vision. "
After the first morning acquisition agreement, the HTC announced that this Agreement will focus on its own brand smartphone business, continuously implement streamlined product portfolios, enhance operational efficiency and financial flexibility. HTC will still have excellent R & D talents to develop their own brand smartphones. In the first half of this year, the flagship product HTCU11 has been successfully launched. It is currently actively preparing the next generation of flagship mobile phones. At the same time, HTC will continue to build virtual reality ecosystems, develop Vive layouts, and continue to invest in the Internet of Things, amplify real-world and artificial intelligence.
HTC Chairman and Executive Director Wang Xuehong said: "This and Google jointly signed this agreement on behalf of the long-term stable partnerships of both parties, it is a big step, not only for Google hardware business injection, but also ensures HTC. Sustainable innovation in smartphones and Vive virtual reality. "
Another no-hole
According to theverging website, Apple CEO Jim Cook was asked when he accepted his "Wall Street Daily" interview with his view to Google to Lenovo, he said: "I am not surprised", this transaction is "" A reasonable transaction. " Cook believes that Motorola is a financial disaster for Google.
At that time, MOTO movement did not "stop bleeding". Despite Google's big surgery, MOTO moves still "can't help the wall". The accumulated loss of more than $ 1 billion in two and a half years, and the financial will continue to deteriorate, and the profit is expected to be expected.
Robert Willes, the accounting and tax expert, Robert Willes, said that Google's acquisition has brought tax benefits, which is expected to achieve $ 700 million in tax relief per year before 2019. Because Motorola mobile US business has lost its net operating losses, Google will be able to reduce $ 1 billion tax at one time. The loss of Motorola Overseas business can bring a one-time $ 700 million tax relief (as of 2014, a total of approximately $ 3.9 billion).
However, there is no bottom hole after all. Google as an Internet company, its hardware business is limited, even if the production of Nexus series can be handed over to the foundry, it is not necessary to hold a continuous loss hardware company. Therefore, after this, Google peeled off the most valuable patents in MOTO, sold MOTO to Lenovo.
Although the size of HTC is far from moving MOTO at the time, but the HTC is also a no-hole. According to statistics, in the first August of this year, HTC's accumulated sales revenue was 39.86 billion yuan, a new Taiwan coin, which fell by 14.4%. Previously, HTC had lost losses for nine consecutive quarters. It can be said that HTC's business has fallen into a critical moment.
In the second quarter earnings released on August 25 this year, HTC total revenue is 16.1 billion new Taiwan coins (about RMB 3.545 billion), an increase of 11% from the previous month; but net loss after tax reduction reached 1.95 billion new Taiwanese coins (about RMB 4.29 billion yuan), this is also the 9th quarter of HTC continuously in the loss status.
The latest data released by the investigation institution IDC shows that HTC has completely fell out of the top ten in the global smartphone market, and the market share is only 0.68%. The latest monthly financial report released by HTC has shown that the Group's total collection is 3 billion new Taiwan coins this year, and the minimum monthly income record for nearly four years is 54.4%.
Whether it will still be dead
Google acquires HTC is not surprising, because these years, Google and HTC have maintained extremely close relationships. Whether it is from productive or patent authorization.
The contact between Google and HTC also begins to start from NEXUS One in January 2010. The relationship between the two sides is very close.
On March 2, 2010, Apple prosecuted to the US International Trade Commission (ITC), advocating HTC intelligent mobile phones and other 10 US patents, Apple and HTC's patent war since then. HTC did not have much patent from the generation, so the HTC has helped Google. But Google is only more than 200 US patents.
The first phase of the lawsuits HTC have lost the case. After HTC lost to Apple because Android mobile phone, Google CEO Eric Schmidt was so responded. Schmitt said that Google has communicated many communication with HTC on the Android issue and will be supported. Later, in 2011, HTC handed a complaint to a federal court in Delaware, USA, accused Apple infringed four patents. It is worth noting that these patents are transferred by Google to HTC.
Later, in 2016, HTC has signed a three-year contract with Google's parent company Alphabet, HTC exclusive three-year Google mobile phone option. That is to say, in the future, Google mobile phones will be transferred to HTC in the past three years. Every generation of Nexus mobile phone foundry will get a lot of benefits, allowing the manufacturer to get a lot of profits in the flagship machine launched in the subsequent.
However, is Google selling HTC after selling MOTO? This is indeed a question, and Google is still there. The reason why the HTC may be sold in the future is roughly four:
1. According to foreign media reports, Googlea's Alphabet investors worried about historical replay. You must know that Google acquires MOTO is not a very successful transaction, and Nest of the acquisition of smart home manufacturers at $ 300 billion also makes the company lacks the highlights, and two acquisitions have led to Google's profit margin. extrusion.
2, the external guess, this acquisition may just be the power of Google to keep the new Pixel's power. Because HTC is responsible for the Subtock of second-generation Pixel small screen, if HTC falls, this means that the Pixel series product cannot be listed on time. Therefore, the external guess, Google acquisition HTC purpose is to ensure that HTC will continue to complete the foundry in the next year.
3. The HTC brand value is far less than MOTO. In that year, Google acquired MOTO mobile $ 12.5 billion, $ 1.1 billion, compared to 12.5 billion US dollars, unable to compare it. At that time, Google CEO Larry Page was asked why it was talked about huge investment MOTO, "we are patented". And Motorola Mobile CEO Sang Jie Jia mentioned that "we have about 17,000 patents worldwide." But HTC's patents are far less like MOTO, and even need Google's patented protection, the remaining value of HTC is not much.
4, if only for the manufacture of hardware, Google can look for other vendors to work. In the past, Google founder is not only HTC. Samsung, Huawei, LG has worked many excellent products from the Nexus series. HTC is not unable to replace.
Of course, it must be recognized that HTC's loss is compared to the MOTO of the year, which is much smaller. In contrast, HTC is not a big burden. For at least two years, Google should not abandon HTC. In all the variables may, in 2019, the HTC exclusible Google mobile phone option is over. (This article only represents the author's point of view)
Original link: https://www.eeboard.com/news/htc-12/
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