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    MSI notebook / set machine why not use AMD processor? MSI CEO tells you the mystery

     

    AMD will usher in the 50th anniversary this year, and the official sent a poster yesterday that they are worth looking forward to this year. In addition to the 7nm processor and graphics card, AMD propaganda has a notebook product. AMD is currently approved in the DIY market, but AMD in OEM and the whole machine is still far behind Intel, especially in the notebook market, current Core's eight-generation low-power and high performance version is absolute main force. AMD represents ASUS, Acer, Dell, Lenovo, HP, Huawei / glory, Samsung and other companies will launch the second generation of sharp dragon processor's notebook, but there is no MSI in these manufacturers, why is MSI not in their own notebooks and desktops using AMD Processor? CHARLES CHIANG (Jiang Shengchang) In interview, the MSI PC does not purchase AMD processor has three reasons. In addition to the size of MSI own and with Intel's relationship, the poor experience of AMD processors is also an important reason. MSI completed the board and management reorganization in January this year, Charles Chiang became a MSI (General Manager), and the daily business operation of MSI, Tomshardware website has been interview with him last week, and the two sides talk about Intel CPU out of stock, AMD market Share, China-US trade war, etc., one of the questions is very interesting, that is, MSI notebook, why does the desktop do not purchase AMD processors and adhere to 100% use Intel products? (The PC business is not the motherboard, the MSI AMD platform motherboard is more like) For this problem, Charles Chiang explained the reason for MSI without the AMD processor. First, Charles Chiang said that MSI is a smaller company, which cannot bear the price of different platforms, he wants to TH Listed MSI laptops SKU, from high-end GT series to entry-level GL series is very complicated, their product lineup is quite complicated. Charles Chiang expressed the addition of complexity with AMD in view of MSI focused on optimizing user experience. The second reason is related to AMD, Charles Chiang means that they used AMD processors before, but the experience is not beautiful. He did not clearly say which AMD processor used, but th mentioned that the AMD A10 processor used in 2012, and quoted the evaluation results of the sister station Laptop MAG website, I really like this notebook performance and life. . The third reason is related to Intel, Charles Chiang means that Intel provides them with strong support during the Intel CPU out of stock, if they tell Intel, they are ready to launch the AMD platform. However, Charles Chiang did not mention whether Intel gave them pressure. In the three reasons why Charles Chiang explained, there was a factor that there was a factor that the current CPU is out of stock, and this problem is also a focus of this interview. Charles Chiang indicates that Intel's 14nm processor is out of stock. They, especially the motherboard business, is very important last year, but the out of stock affects the sales of MSI Z390 motherboard. In addition, he also mentioned a problem before no one before, it is Intel's CPU delivery order, and the official premium will give priority to the strong and Core processor, but the supply priority given by Charles Chiang is more detailed - - Intel will give priority to the data center market, then the mobile version of the processor, and finally the desktop processor. A more specific is Intel priority to the Core i9 / i7 H series high performance processor, and then the U-series low power processor, which is the desktop processor. TH Contact Intel's priority, Intel confirmed that it would give priority to high-end chips rather than low-end products, but did not confirm or denied desktop CPU priorities lower than notebook CPUs. 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