The "Smarter & Together" conference provided by Marvell recently held in Shenzhen, the organizers Broadlink and Jingdong intelligence, Jingdong Finance, Jingdong Home Appliances Unit a new product release, and unveiled to the industry. The one-stop service platform of "Born for Smart Home Appliances" released by Broadlink has been supported by all-round support and sales of home appliances, and the traditional enterprises in modern enterprises. It turns out to the future path.
Figure: Broadlink CEO Liu Zongzhen presided over the launch conference and expounded the company's core strategy.
DNA KIT open platform aims at home appliance manufacturers
From mobile wallpaper to TV, intelligent tide has been a wave of wave, and the speed is constantly accelerating. For the home appliance industry, intelligent has become a breakthrough in the next round of development, how to achieve rapid transformation in the formed thinking mode, occupying the market opportunity, become a top priority.
In the past, Broadlink DNA has access more than 120 home appliance vendors, providing a Wi-Fi module + cloud service + app packaging service to the company in technology and applications, helping traditional home appliances to complete intelligence. DNA has covered almost all lines of home appliances and categories, including Oaks, TCL, Panasonic, Fang Tai, boss, Supor, Galanz and other famous manufacturers.
In order to meet more and more companies want to achieve intelligent companies, Broadlink launched a DNA Kit open platform. The DNA Kit development board provides Wi-Fi modules and various components, which make the product quickly "smart" through the DNA KIT open platform.
DNA KIT open platform provides developers with a full set of services from 0 to products, including product solution communication, module integration, function definition, linkage test, cloud service construction, online publishing, etc., this process does not require any technical personnel involved, Autonomous can pass online platforms. Simply five steps, developers can build their own intelligent hardware or smart home appliances.
Figure: Broadlink Coo explains the five major technical advantages of DNA Kit, how to form industry barriers.
Marvell and Broadlink & Jingdong's cooperation origin and grades
Broadlink's Smart Home The road is starting from the Wi-Fi module, which is the foundation of all intelligence. It is also from it to develop DNA Kit that is now connected to home appliances and platforms. By accessing the module, traditional home appliances is the ability to network.
In the Wi-Fi module, Marvell has been one of Broadlink's most powerful chip program partners. In addition to providing hardware development, verification and testing for BroadLink, Marvell is also providing technology leading, through market-validated SDK, can help customers develop on multiple platforms of Windows / Linux / Mac, and deploy their own app on mobile platforms . Marvell also transplays the latest security technology to SDK to help customers build safe and reliable connections.
Figure: MARVELL China Sales Vice President Wu Xiaodong made a statement on the representative of Broadlink's chip program.
Wu Xiaodong, Vice President, China Sales, China, also specialized to fly to Shenzhen and a platform for this conference. He emphasized in the speech that Marvell supported Broadlink DNA and Jingdong intelligent strategy and related business. The cooperation has been achieved in the past three years. 4 months after formal cooperation in February 2013, Broadlink launched a smart socket product based on Marvell program, and after a year, dozens of products have been sold in Jingdong. In June 2015, Broadlink also produced a smart product MW300 based on Marvell new generation single-chip. For the latest released DNA Kit, Marvell is a full range of scenarios.
Marvell joins strategic partners to promote the rapid development of intelligence and Internet of Things industry
The popularity of smart home appliances is urgent to solve the hard combination, user experience, promotion and sales, etc. Kit One-stop service aims to open a road from chip, module, cloud service, app to crowfire, sales.
DNA Kit will play a key role of "middleware" in the entire ecological chain, connect home appliances and major platforms. Jingdong has a strong supply chain, resource integration capability: manufacturers can choose Jingdong Micro APP to control equipment, realize inter-brand, cross-product interoperability, scene experience allows users to DIY different scenes, trigger various smart products management and Run, form a smart solution close to user life. At the same time, Micro has launched the activity page of the related smart products, but also fully completed the scene layout, allowing users to purchase on-demand. Through Jingdong crowd, consumers play a greater role in the production process of the product, as the largest 3C sales platform Jingdong more product sales advantage. In addition, you can choose WeChat interconnection, national electric network wisdom life, China Telecommad Yue ME, Huawei, LeTV, Meizu Lifekit and other access platform.
Efficiency is an effective way to achieve the lowest of manufacturers cost. One-stop service, on the one hand, through the integrated solution guarantees the stability of the product; on the other hand, it can minimize intelligent costs such as manufacturers, humanity, etc. In this way, home appliance manufacturers can put more energy into the most essential and core business, namely product manufacturing, making both parties to maximize ratios in input and output.
In this regard, Wu Xiaodong, vice president of sales in Marvell, also said that as a base chip program and software development tool provider, Marvell has been putting into IoT and intelligent industries, with a clear product plan development route, not only providing high performance products. At the same time, in the introduction of the cost-effective, power consumption (suitable for small appliances), while providing one-stop software development tool and IOT platform to help customers develop and list them quickly.
He said: "Marvel has achieved extensive success in multiple industries and applications, fully capable of playing an important role in the Internet of Things and smart production. We will pass the most leading technology products, the most comprehensive solutions and excellent fast locals Support services, and strategic partners such as Broadink, Jingdong, promote the rapid development of the entire intelligence and the Internet of Things industry, and realize the smart life scene of beautiful and happy.
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