Microsoft held a new product conference in New York today, released Lumia 950 and Lumia 950 XL, Surface Pro 4, and Surface Book and other products. Although Microsoft said that there have been 110 million units to install Windows 10 operating systems, but compared to data before weeks - released four weeks of installed capacity of 75 million, it can be seen that the speed of installation of Windows 10 is not satisfactory. The most user's most user's Microsoft operating system is still Windows 7, accounting for 58%, while the Wendows 10 operating system is only 6.63%. Because the slow growth of the software business, the Internet industry has gradually attaches great importance to the hardware, Microsoft has promoted hardware business to the company's strategic core level through today - not to mention the Ben's Windows system, at least And drive.
Microsoft relies on Windows system authorization in the past 40 years to become one of the largest technology companies in the United States. Microsoft's previous years does not personally design and produce hardware devices, but through the upgrade of the Windows system, the upgrade of hardware vendors is upgraded - users need more memory, larger hard drives and stronger CPU running new systems Hardware manufacturers have also upgraded more products from the Windows system, and both sides are happy.
However, the industry has worried that the mole law in the hardware upgrade may fail, while Microsoft is slowly upgraded in the operating system, but also wants to upgrade the Windows system to boost hardware sales. Previously, Microsoft concentrated a lot of companies in the Windows system's mobility, but they can't catch up with iOS and Android market share. After acquiring Nokia more than a year, the share of the Windows system mobile phone is in a downward trend. After Nadla took over the CEO, he focused on reversing this situation. On the one hand, the company's strategic focus is adjusted to the hardware. Nova's assets and layoffs - Previous analysts appreciated Nadra practice, thinking that his streamlined strategy is right, even if Microsoft's cash flow, the total number of employees is large enough - the most important thing to concentrate on resources The business line is still necessary.
Microsoft recently posted the most concerned product is its first laptop Surface Book, Surface Book performance includes:
1. With a detachable keyboard, it can be used as a tablet, while the thickness is only 1.6 pounds of thickness of 7.7 mm, such convenience is suitable for company users.
2. Adopt i7 processor, and the body memory is up to 16GB, supports backlight keyboard, handwritten pen and screen touch, standby time is 12 hours - Microsoft said that Surface Book is the strongest 13-inch laptop, its performance is Apple 13-inch MacBook PRO twice
Surface Book's price is $ 1499, which is much more expensive than most Windows system notebooks. The share of hardware manufacturers in the high-end notebook market may be diversified by Microsoft Surface Book, but because of pricing factors, many PC manufacturers are still not available. Worrying on the impact on medium and low-end notebook lines, this is also the material Microsoft will not leave the ecology of the PC manufacturer and do itself, which does not meet the needs of resource all.
Microsoft has launched the first generation of Surface tablets in 2012, has been accumulated in hardware, although it is not an easy thing to completely change Microsoft software product genes, and even analysts think that because of Microsoft's huge system and management laminated architecture It is dangerous to try to hardware transformation, because hardware manufacturing profits are slightly thin, and may even endanger the company's overall profit report.
Although Nadla's layoffs and assets of Nokia are slap in Ballo's face, it does not match the strategy of paying attention to hardware. However, the logic is that Nokia continues to require Microsoft's funds and resource injection, and less than 3% of the market share is not helpful to the company's strategy. Microsoft doesn't want to be opened too far from Google, Apple and other companies, but it will not be invested too much on the product line that can't see the prospect. Microsoft is still publishing Lumia products, but the quantity and frequency of launching products do not make it better than competitors.
In terms of intelligent hardware and software, Microsoft also has amazing products such as Hololens, and the Hololens developer version will be available in the first quarter of next year, priced at $ 3,000. However, this price is much more expensive than Facebook's Oculus Rift. If Microsoft wants to fall in a virtual reality, it is necessary to reduce product prices as soon as possible.
Although more than 30 years of cooperation allows everyone to have a tacit understanding, but PC hardware manufacturers should prepare measures for Microsoft's strategic transformation. After all, the profitability of high-end products is relatively high. In the case where the sales of PC hardware is not reversed, PC manufacturers are also To find ways how to get rid of the smartly profit. After Microsoft released so many hardware products, Microsoft also needs to explain to PC manufacturers, not to directly compete with the vast factors, but the company wants to promote ecological evolution - after all, Microsoft has to sell the operating system to PC manufacturers. Microsoft's strategic transformation will change the ecology of the PC, but even in a short time, it doesn't help, but Microsoft adapts to the trend of technology development, and makes competitors also imitated products, which can be seen Microsoft. Still there or have the strength of killing.
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