Shen Yao's scientific observation
Read the technology and win the future!
Richard Watson said in the book of "How to live in the future, people live in the future, in love and think": "For thousands of years, we have used technology to enhance reality - once perfectly shaped tools, tools It will be reversed to shape us - but this time is different, with more common, larger impact. "
In this way, the current domestic hotel industry is facing many problems, such as the intense quality of quality, single profit model, excess capacity, leading to the overall growth rate of the hotel industry, and will remain low in the future. At the same time, under the continuous expansion of China's continuous expansion and consumption upgrade, consumers' expectations of the hotel continue to increase.
In this context, relying on the development of new technologies such as big data, cloud computing, Internet of Things, and artificial intelligence leads the changes in consumer consumer consumption and habits, breaking traditional hotel operations and service models to improve management efficiency and user experience. It is undoubtedly a new trend in the future domestic hotel industry.
Then, introduce new technologies including artificial intelligence, what benefits can you bring to the hotel industry? How to make wisdom hotels greater value during specific landing processes?
Three major values from Wisdom Hotel
With the rise of smart home, intelligent driving, artificial intelligence begins to enter the hotel area. More and more consumers want to enjoy intelligent accommodation experiences in the hotel, and the hotel has added intelligent elements in order to attract new generations, "Wisdom Hotel" has become one of the most fashionable words. .
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The so-called wisdom hotel refers to the use of new generation of information technology such as cloud computing, big data, and artificial intelligence. It is carried out through the automatic perception of various information in the hotel, which meets the personalized demand and helps the hotel to achieve an open source. , The purpose of throttle, efficiency, specifically:
First, build a wisdom hotel to help the hotel boost management efficiency. For example, hotel managers can achieve intelligent management of hotel equipment and rooms through intelligent cloud management platforms, through large data management platforms, can collect data, marketing data. On this basis, all data is integrated, thereby achieving prediction, precision marketing of future marketing, and raising services to guests.
More importantly, for the hotel, no matter what solution, let management turn to active as a key. For example: system automatic inspection equipment health, fault warning, remote upgrade, etc., these will not only improve hotel management, but also reduce hotel complaints and enhance the reputation of the hotel.
Second, build a wisdom hotel and reduce the related cost of the hotel. It can be seen that the hotel can make energy-consuming statistics and analysis, energy saving consumption, and build green and low-carbon rooms. In addition, through module self-test, equipment inspection, and system remote upgrade, reduce the operation and maintenance cost of the hotel.
For another example, through the construction of intelligent wireless customer control systems, it is more free, convenient, no need to re-use, wiring, only need to set up a strong electric wire line, save the hotel to save labor, and the hotel can not stop business. Complete wisdom upgrade.
Finally, build a wisdom hotel, which can greatly enhance the user's stay and improve the hotel's occupancy rate and the satisfaction of guests.
We can imagine such scenarios, users can book a good room through mobile phone to the hotel, unlock the phone, open the door, open the door, the light is automatically opened, the curtains are automatically opened, the music is automatically sounded, the air conditioner is automatically adjusted to appropriate Temperature, TV is also open, lying in bed soothing the fatigue. It is also possible to perform voice interaction control through intelligent voice devices or robots in the room, which is convenient and fun, making travel no longer boring. Mobile phone one-click retreat, fast and trouble.
It can be seen that intelligent is an effective way to improve production efficiency. The hotel should pay highly concerned about the utility of intelligent management improvement, so that intelligent technology is installed with "engine", through technology, and strengthen service Flexible, efficient and accuracy, which gives the product more warm, intimate, thoughtful and natural and fluid experience.
How to Energy in Intelligent
Then, with the widespread use of intelligent applications, the continuous update of technology and the difference in user needs, how do the hotel be customized for your own intelligent management services? What kind of intelligent management services like users like? We can observe from three perspectives:
First, the hotel infrastructure is intelligent. With the development of the mobile Internet, it has become more and more obvious. For example, the electrical equipment is connected to the WeChat platform, or the IPTV system is connected, and it is easy to adjust the electrical switch and mode. For many young people or people with higher demand for life and taste, they hope to get surprises through the change of the atmosphere when they have a special day or tour. Therefore, including intelligent customer control can create surprises to create a surprise with a preset of scenes, such as temperatures, and lighting.
Second, check in the intelligence of the process. For example, the user replaced the online payment from the WeChat or the hotel platform, and after the online payment, the guests completed the information comparison before the self-service machine, and the reception can be easily opened, safe and convenient. This can be a decline in the cost of the hotel, and the user's experience will greatly improve. The peak period is a very troublesome thing in the lobby. It is naturally a pain point for the hotel's business, then set up a self-help occupation machine at the front desk, allowing users to complete the registration check-in, while saving time, can also bring the user to the user Experience to intelligent.
Third, the intelligence of value-added services. The hotel is a scene of consumer products, services, demand, accommodation, accommodation, all the conveniences and the just needed to consumption can be produced at any time. In addition to accommodation, you can provide users with more value-added services, making the hotel and competitors with more bright spots and competitiveness. From this perspective, the hotel can create a platform integrating accommodation, entertainment, tourism, to ensure user viscosity, establish a sound member system and member welfare to gather fans, and combine large data technology to analyze users. Like, do information push for different users.
It is not difficult to see that intelligent can provide a new platform and new opportunity for the future development of the hotel industry, while big data laid a solid foundation for the future of the hotel. Therefore, in the hotel intelligent process, compared to the intelligentization of services, the entire industry should pay more attention to the intelligence of operations, and pay more attention to the construction of operational intelligence systems that are beneficial to improve the income space.
Striving for wisdom hotel new cake
In the past few years, domestic intelligent hotel construction has been fully launched. From the realization of mobile phone booking, payment, check-in, hotel intelligent robots, smart homes to control the concept of "smart hotel" concept, has caused widespread concern in the industry. So, how big is the "smart hotel" cake? How many people are grabbing this cake?
It can be seen that from last year, Marriott, Intercontinental, Shangri-La, Junzhao, Hua Huan, Jinjiang, such as a home hotel group has launched a new initiative in the wisdom hotel; Tencent, Ali, Wanda, Suning and other commercial giants rely on capital and technology. Forces, I have poured into the wisdom hotel area.
For example, as an example of the Warlia Group, it has its own IT department, independently develops PMS hotel management system, easy series of products, intelligent income management systems, etc. to manage 18 hotel brands and more than 4,000 hotels. In addition, Marriott Hotel and Tencent's "All Scene Smart Marketing" project, through large data match, LBS (geographic service), content implantation, etc., for hotel brand promotion, lubber excavation and booking guidance.
Not only that, in Baidu, Baidu, in Baidu, in the intercontinental hotels in the Shenkeng, which are concerned, and is also one of the cooperative hotels. Relying Dueros provides open capacity and intelligent service functionality, forming a complete plan for hotel customers, to create the most complete IOT intelligent customer control experience. In addition to this Baidu Dueros pays great attention to privacy, small at home (Hotel Edition) is a smart-screen speaker designed for hotel consumption scenarios.
Alibaba is relatively "wide", built a hotel "Philippine," and landing the hotel intelligence system. Use Ali's powerful background system support to book bookings, to check in, and then to the check-out is intelligent.
The data shows that the hotel's rooms in the country's home hotels have more than 100 billion yuan, and the number of more than 20% of the annual hotel is growing, and the future hotel industry intelligent system is very broad. With more and more enterprises, there is a digital and intelligent upgrade for the hotel's traditional service and operational model, and the hotel industry has started to explore the battle of smart hotel construction.
In summary, smart tourism construction has become an important initiative to promote the development of tourism and quality of service. As part of the smart tourism, the construction of the smart hotel will also be a China hotel industrial structure adjustment, an upgrade major opportunity and inevitable choice, its value and innovation are undoubtedly far.
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Shen Yao's scientific and technological observation, founded by technology and automobile cross-border media people, 16 years of media work experience, with 160,000 kilometers of self-driving experience in China and the United States, focusing on industry internet, business digitalization, channels Observation and Reflection on Ecology and Auto Science and Technology Contents.
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