"It turned out to be a point reading machine", an OPPO offline experience store salesman evaluated Vivo products. But she didn't know, in another store next door, Vivo's salesperson just ridiculed OPPO without a full screen product.
This 11th holiday, for the two "brothers" companies, the smashing, the "words" of the two online channel promoters, have also begun to reveal a trying.
As we all know, the annual national holiday is a critical period of mobile phone online underline. This year's 11 Golden Week is more than a day, which also allows the online mobile phone store, experience store, etc., more than one day, the promotion opportunity. The more key promotion nodes, the more it will attach importance to mobile phone manufacturers and mobile dealers, and competition is inevitable.
But the little friends who know notes have felt some different gunpowder during the eleventh holiday visit. OPPO, Vivo as a brother manufacturer of online, although it is also a competitive relationship, the two sides did not have a particularly conflict, more competitive objects were Huawei, Jin Li and other brands, which introduced the product from the past store You can feel clear.
However, today OV brothers teamed up to play the day, it seems that it will not return. This year, the sales growth rate in the market will slow down, and OV is more intense than ever. This situation has become more intensified, and the sales personnel are unknone.
OV mutual Bo, knowing each other
I know that I understand the notes during this eleven gold week, I went to the online mobile phone stores, store, and felt the enthusiasm and special way of the festival merchant promotion.
When you go online, you have learned that the sales of each mobile phone brand, with the brand itself, store position, counter location and sales staff. I know that notes have been understood that the first-line salesperson is more important in the mobile phone sales chain, and the secret is in their "conversation" with the consumer.
In fact, how these salespersons are speaking, they are professionally training, not only knowing that they sell brands, but also well known all competitors' products. If the consumer's purchase objectives are particularly clear, this brand's salesperson will only introduce the characteristics of their own products. If consumers put together several brands of products together, the salesperson will have targeted "help" consumers. Comparison, even "attack" friends.
Yu Dandan (pseudonym) is a salesman of a mobile phone chain store Vivo counter in Longsha District, Qiqihar City. When she knows notes into the store, she is recommending Vivo X20 for a young female consumer, and also uses the aftertaste to sweep away. Other consumers walking into the store. A few minutes later, in Dan Dan came over and took out a X20 from the counter. First, it is the price, then it is the main function and characteristics of the product. She told to understand notes: "You don't have to worry, this mobile phone is the latest product, the price of the city is definitely the same, I can get the biggest discount for you in me."
Seeing still some hesitation, Yu Dan took out his mobile phone to understand the notes to show and introduced, the top three of them in many store mobile phone sales is Vivo, Huawei, OPPO, Huawei metals, consumer groups, and OPPO There is no comprehensive screen. Yu Dandan said: "Now the full-scale screen is trend, OPPO is obvious, not only the screen is not enough, the resolution, the pixel is more than X20."
We know that all Vivo X20 and OPPO R11 use the Snapdragon 660 chip, which is also the configuration of 4GB + 64GB, the main difference is the screen and pixels. X20 uses a 2K full screen, R11 is a general 5.5-inch screen, the former pixels are 24 million, the latter is 20 million pixels before and after. And Dandan constantly moves the focus to the full screen and pixels of X20, and then said the R11 's life.
Subsequently, understanding notes to come to an OPPO experience store next door, the salesperson began to introduce R11. When I understand that the notes mentioned the X20 full screen, the salesman smiled, "R11 is available for a few months, the X20 also uses the 660 chip, and OPPO has an exclusive agreement with Qualcomm, we have the best technology As for the full screen, it is a greater scene to play "the glory of the king", in fact, it is a visual error, it is not used. "
"It's good to say that you are 24 million pixels, in fact, 2 12 million, single camera is only 12 million pixels, as long as you ask, they must not say anything else." OPPO experience store salesperson introduced, vivo originally The OPPO is doing a mobile phone, "" The technology is not a level. "
In the more and more fierce market competition, the first-line mobile phone sales staff must not only be familiar with the performance of their own products, but also understand the advantages and disadvantages of competition products. In addition to "self-defense", it can be used to attack when necessary, this is It turns into the normal of the mobile phone market. Ov is no exception, because the two special origins are more targeted from the settlement of the salesperson.
Hand foot competition has become more intensified, how urgent
The fierce competition in the domestic mobile phone market has prompted the market pattern to changing, and the rise of the offline channels in the past few years have become the first five mobile phone manufacturers in China. Huawei, Jin Li also rose straight, Huawei has thousands of county plans, Jin Li A whispering. Even the Internet brands such as Xiaomi, glory, and hammer are also under force offline, including channels such as Xiaomi and Xiaomi shops and other channels are playing role.
When more and more mobile phone manufacturers began to pay attention to the market, the OV's original advantage will shrink. From the previous OV, the competitors that need to face are basically the pressure from other mobile phone manufacturers. Today, the relationship between OPPO and VIVO has also changed.
Everyone knows that OV is self-ended, although it is a mobile phone brand under the main line, but has always been clarified by the number of consumer populations under the line in the line, so the direct conflict is not big.
First of all, the two product main features are different. OPPO main patches and flash members, Vivo is HIFI and Selfie; secondary, the spokesperson of the two products will also help them do a consumer area, OPPO is more important young women Consumers, VIVOs attract female consumers and some male consumers with fresh meat and sports.
However, the OV hand is deep, and the relationship between the fun, with the changes in the mobile phone market, more and more direct competition is more and more. Essentially, or the problem of product homogenization.
In the past two years, the homogeneration of mobile phones has become more and more serious, even if all mobile phone manufacturers know that their homogenization is a problem, they still can't circumvent, can only make some differences in homogeneous situations. And these problems also appear on OV, their products are more and more like, and the target consumer group has gradually blurred cross, and the two sides will become a competitor that cannot be ignored from the brothers who join hands.
OPPO and Vivo In the current mobile phone market, OPPO and Vivo not only have to face Huawei (glory), Xiaomi, Jin Li and other competitors, but also "be careful to protect" his brother. These two years of Huawei's development momentum has been obvious, and the overall sales have been in two consecutive years, and it is inevitable that part of the OV users will be eroded. However, Huawei's more products are for business people, the Nova 2 series of the main attire of the main young consumers this year just have just sound. Jin Li's situation is similar to Huawei, and the people-oriented people are business people with safety needs. The products for young markets have just started.
In other words, the OV's competitors have Huawei, Jin Li and other manufacturers, but the impact is not enough, and the direct competition between them is the industry needs special attention. From the previous obvious differences, OPPO and VIVO are facing competition from products from products to brand positioning to publicity strategies.
The old saying that "fight the brothers, the father and son soldiers", OV has attacked the market to go hand in the market, and it has become the second third mobile phone manufacturer in China. But now "It turned out to be a point reading machine" but it became an OPPO salesman "attack" Vivo means, this competitive relationship is not awkward.
In fact, with the understanding of the two mobile phone manufacturers of OV, they are all very elegant, and they will not make comments, even attacked friends, and will not be black. However, the reality is that due to the tragic competition of the line sales, in order to sell mobile phone products, the first-line salesperson is inevitable, and the enterprises will not be controlled.
This situation, there is no more than two mobile phone brands, in the entire offline mobile phone market, the different resorts of different competitors is being staged at all times. Performance orientation has made a first-line sales, but also buried hidden dangers in countless consumers.
Original link: https://www.eeboard.com/news/ov-3/
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