After marriage with Nokia, Xiaomi once again took the Samsung's hand again, and both parties reached a cooperation in terms of OLED screen supply.
According to the news, Xiaomi has signed the OLED panel supply protocol with Samsung Display, and the display in the two parties is a 6.01-inch OLED screen, which is mainly used for millet positioning high-end flagship smartphones. According to the cooperation agreement between the two parties, Samsung officially supplied to the millet supply time as the December this year, the first and month shipments were about 1 million and 2.2 million.
In this regard, the relevant person in charge of Samsung said: "In this news, we have specific verified with Samsung Display." But he revealed that Samsung did cooperate with Xiaomi.
Previously, Xiaomi had just established cooperation with Competitor Nokia, and introduced Changhong, Xiaomi extensive marriage in order to enter the air conditioner industry, is it forced to rehabilitate the expansion?
The industry believes: "Xiaomi will not give up LG, and will increase the purchase of Samsung OLED screen, which is a balance strategy to avoid yourself in passive situation."
Abandon LG to Samsung
Or is it a balance strategy?
There is news that Xiaomi has signed an OLED panel supply agreement with Samsung Display. According to the protocol, Samsung will provide a display of the screen to Xiaomi to 6.01 inches, which will start from December this year, and it is expected to be above the millet 7 released next year. Xiaomi's lifetime is a mutual benefit of Samsung, but it seems to be even more helpless.
Before Samsung, the partner of Xiaomi chose is LG. It is reported that Xiaomi originally planned to use LGDisplay's 5.49-inch high-end flexible OLED panel, but because the official operation time of LG Display is postponed, it is necessary to supply it for about three months, and cannot be supplied on time. The two parties will be terminated. Can switch to seek Samsung's support.
At the same time, millet's OLED screen quality of LG is quite dissatisfied. A Xiaomi's internal person's head: "Before Xiaomi used LG's OLED screen's mobile phone repair rate, it was frequently treated by consumers." This abandoned LG turned to go to Samsung, perhaps already in the millet plan.
From the surface, Xiaomi purchases Samsung OLED screen is that it is dissatisfied with the performance of the LG OLED screen and the delivery time, but the home appliance industry observer Liu Bing dust believes that Xiaomi is a strategy.
"Xiaomi will not give up LG, and will also increase the purchase of Samsung OLED screen. This is a balance strategy. In fact, Apple is also doing, while purchasing Samsung OLED screen, adding purchasing LG OLED screen. Over-relying on a family Suppliers may make themselves in passive situation. "He said.
Industrial Economic Observer Liang Zhenpeng believes: "At present, LG occupy a larger market share in the field of large screen OLED TV panels, while Samsung accounts for 99% of the small size OLED screen. That is, the vast majority The OLED mobile phone panel is supplied by Samsung. In recent years, these two Korean technology giants have different technology and strategic directions, LG specializes in large-size screens, Samsung focuses on the development and application of small-size screens. "
"Samsung is relatively sufficient in small-size panels, and is more technical, this or the main cause of millet choices and Samsung cooperation. Samsung screen technology and production capacity will be more secure." Liang Zhenpeng said.
Xiaomi is widely invited
Is it forced to accelerate expansion?
In the past two years, the sales of smartphone began to slow down, and millet did not escape the fate of mobile sales slowdown. Last year, the sales of Xiaomi were even more declining, and it was surpassed by OPPO, Vivo. However, this phenomenon seems to have improved this year. Recently, Lei Jun announced that millet shipments were 23.16 million mobile phone shipments in the second quarter, an increase of 70% from the previous month, and claim that Xiaomi's sales target in 2017 was 100 billion yuan. The outside world is generally speculated that Xiaomi is in a resuscitation after the sales of the sale first. How can it be able to keep up with such a critical juncture?
In this way, in the LG "card case", choose more guaranteed Samsung in capacity and quality, and it is not difficult to understand.
However, the industry believes that: "Xiaomi has frequently changed partners in the near future, and it is not related to its performance. After that, Xiaomi has just experienced a slimming period. Under fierce competition, Xiaomi has not too much time to choose to choose a unfamiliar cooperation. Perform 'Runhel'. "
In order to avoid excessive business lines, get rid of excessive dependence on a single mobile phone business, Xiaomi has begun to expand multi-field cross-border expansion, frequently in contact with new collaborators.
Beautiful, Changhong, Nokia, LG, Samsung, although these companies are distributed in different areas such as home appliances, IT, but they become small modes. Xiaomi is widely invited, and partners are spread all over the industry, while Xiaomi's business line is also expanding quickly.
"Now, we have been hard to classify Xiaomi as a mobile company. In fact, millet has become a comprehensive enterprise. At present, Xiaomi has launched a purifier, towel, air conditioning and other products. However, Xiaomi wants these unfamiliar domains. The product is done, it is not so easy. For Xiaomi, it can only choose to continue to test the water and become cautious. "Liu Bing Chen said.
He believes that Xiaomi's extensive marriage is diversified and is a established strategy of millet. "Lei Jun is the development logic of millet ecological design: as long as the millet brand is created into a cost-effective brand, this brand can extend to multiple fields, enter TV, air conditioning, towels and other fields. Millet template is not printing Good, it is a non-printing of the Chinese version. "
Original link: https://www.eeboard.com/news/mi-4/4/
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