35392, 26042, these two numbers are models in July 2018 Chinese sedan and SUV sales list.
Of course, some people think this may seem incredible, because the first two years to Great Wall Motor Hover H6 SUV camp is represented in the top few have maintained the sales of several major foreign brand cars (Sunny, Corolla, Sylphy, Hideo) the absolute rolling.
If I remember correctly, Hover H6 ever monthly sales exceeded 80,000, this way across the Atlantic "countries on wheels" feel digital shocked. For there, only Ford and GM pickups can be so "crazy."
However, the world is not ending feast. China's auto market in a market segment and no long-term to maintain high growth. Even more worrying is that in July this year, China's auto market in the last decade a rare single-month sales fell more than 5%. The most important reason is sold as the "engine" of the SUV, lost power.
So, from the year 2017 and the first half of 2018 earnings of listed car prices, it is not difficult to find, heavily dependent on SUV product for profit enterprise, there was greater problems and more severe challenges.
Dream always wake up, just a matter of time. Over the past decade, SUV market growth is like a "wet dream", high-premium, high-volume, high-profit, let the car companies hearts of waves, some into the early, make a killing; some into the evening, but still You can win a share increments. But when the growth rate plummeted, leaving the market is Aihong, incremental compete to become the stock of fighting, who is more nervous?
Chinese brand "flaws"
China Automobile Industry Association released data show that in July this year, Chinese brand SUV sales of 366,000, down 7% year on year, accounting for 57.9% SUV total sales; from January to July China sales for the brand SUV 335.7 million, an increase of 8.5%, of total sales Liucheng, year increase of 0.7 percentage points. It seems that China's own brand share is still increasing. But behind this group of data, it is the Chinese car brand gradually revealed flaws, but also highlights the tremendous impact SUV at low tide on the part of independent car prices caused by the presence of risk "weaning" of some corporate profits cows.
From the data analysis came in July of this year, it can truly be called its own brand models remaining four seats in SUV sales list, but the first two years the highest number can double. Especially in the list of the top three, over a period of time it is to be occupied by the Great Wall, and Po Chun Guangzhou Automobile, but now the situation is not optimistic.
Currently in China's auto brand among the first camp, SUV ebb greater impact on Changan Auto and Great Wall Motor both companies. Among them, the three main Changan Automobile SUV product first seven months did not break through the 100,000 mark, which its full-year results will have a greater impact; although there are still H6 Great Wall Motor to support global, but its small SUV is still there fluctuation.
However, reassuring that, Changan Automobile is strengthening intelligent network linking, as well as vehicle design; Great Wall vehicles, Harvard brand re-adjust the product line, Red Label Blue Label changed from H-series and F series.
In contrast, rely on SUV and sedan Geely Automobile walking on two legs, the situation is more optimistic. SUV, its sales were relatively stable. Geely announced in the first half of this year, it sold 766,000 (SUV accounted for more than 50%), net profit reached 6.67 billion yuan, an increase of 54%, higher than sales growth, showed a high value SUV, sales momentum is good.
However, the second camp on own brands and third camp, the day is not so easy. This year, SAIC Roewe, Guangzhou Automobile Chi Chuan though still growing, but the terminal sales pressure is very great. RX5, GS4 these two "stars SUV", it is also faced with the challenge of declining sales.
From Chang'an, Guangzhou Automobile and SAIC own brand of view, several companies of the major flaws is the main vehicle after launch, "rest on our laurels" serious. Including also true that, over time, flaws in the high-end SUV field.
As a third tier, including several major state-owned auto groups and local state-owned car prices, as well as some private companies face a more hostile environment.
Such as the hippocampus, Dongfeng Fengshen, JAC and other enterprises, because the SUV at low tide, on the one hand, these enterprises through the elimination of foreign car joint venture or technology, the introduction of low-priced products to seize the market short. On the other hand, due to product quality problems emerge, the lack of core competitiveness and brand influence and reputation is low, consumers gradually for these brands at arm's length.
As a result, although the brand SUV sales are still growing, but is presenting the "Matthew Effect." This case, the SUV is particularly evident at low tide on the occasion, foreign brands, is also true.
Foreign brands "trouble"
2018, Volkswagen announced the ambitious "Volkswagen SUV strategy", even at low tide SUV, Volkswagen intends to launch 10 or SUV product, to be achieved with the SUV car market share equal; and Toyota are also under TNGA architecture, introduced two new compact SUV, more direct seize the entry-level SUV market.
According to two of the world's auto giants plan, although not catch up with the SUV "first class high-speed rail," but would not miss the hard power of market competition fight.
Seemingly late arrival, but as head of Volkswagen China Brand Pingsi Han said, the Chinese brand in this market will become mature, but more so, for products and strong brand power latecomer, the more there will be the advantage.
But for those in the head of the joint venture is not without trouble.
With the rise of Geely's leading brand of grams, and Great Wall Motor WEY brand is established, the joint venture SUV models are not still superior, even Volkswagen, Toyota, and even high-end brands such as Audi, at any time may be Chinese car brand "asking for trouble . "
In fact, K-line car think, on some level, SUV ebb greater impact on the joint venture. Because it would cause a strong independent brand enterprise strength constantly break up, at the same time, also because of the luxury brand market cools down oppression. Therefore, such as Hyundai and Kia, Peugeot Citroen these foreign brands have to lose foreign brands face.
Late last year, Hyundai Motor to increase sales, launched ix35 into the 110,000 yuan price range, this car was the most important of Beijing Hyundai SUV models in Chinese market.
As a modern brother, Kia directly to the joint venture SUV product line to be pulled 60,000 yuan, the price has been directly equal with the low-end brand Baojun close "fight."
Similarly, the French cars nor comfortable, Dongfeng Peugeot Citroen two brands, almost a new product to market, you have to take price cuts.
The new Harvard H6, Jili Bo Vietnam and other mainstream Chinese brand, its market is eroded. Data show that in July Hyundai SUV sales overall decline.
It is sad that listed this year on April 10, were high hopes for the Beijing Modern Ang Xinuo (ENCINO), in addition to the first month on the market has made nearly 4400 foreign sales, then began a sharp decline in July only sold 65. And this is only the start of a microcosm of the second half of modern Beijing, it is also part of the joint venture company will likely face challenges.
I believe that, in the SUV market at low tide during this stage, it is difficult to determine a greater impact on the Chinese brands or foreign brands. For the vast majority of current automotive brand, we do not just worry about the market demand for "low tide", but "low tide" product quality, service and confidence.
Some analysts pointed out that perhaps this stage decline is temporary, but it led to major tensions car prices. , Reading the full text, the technology area
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