Samsung second-quarter profit is expected to have $ 121 billion, but this is not much related to its mobile phone.
Samsung can be said to be a chip company.
In September 2016, due to battery burning, more than 3 million Note 7 mobile phones, Samsung Electronic Mobile Department decreased by 96%; after half a year, Samsung Electronics actual controller Li was sentenced to bribery Korean President Park Geun-hye Jail ...
But from making money, Samsung is the best time since its establishment.
On July 7th, Samsung Electronics announced the second quarter's performance guidance, revenue reached $ 51.8 billion, the profit is expected to reach $ 121 billion, which is 72% over the same period of the previous year. The specific number will be released on July 28, but it will not differ greatly.
This is the highest sharp sum of the Samsung Electronics since 2013, it will even exceed the most profitable mobile phone company apple in the world, the latter's profit last quarter is 1.12.29 billion US dollars.
Although the phone is not selling well, Samsung Electronics has not rely on the sale of mobile phones. In the first quarter of this year, 75% of the Samsung came from the chip department.
This thing is actually starting from a long time.
The main business of Samsung Electronics is divided into three pieces: specially selling home appliance consumer electronics departments, selling mobile phone ITs and mobile departments, and semiconductor and display solutions for selling chips.
The semiconductor department is mainly responsible for the chip flash production and sales business, which is started in 1992. Two years later, they successfully developed a 64MBDRAM memory chip, as well as technical advantages in the industry.
However, in recent years, mobile phone and other equipment calculations have increased, and mobile phone manufacturers have enhanced the storage space of the phone. For example, Apple removes the 16 GB of memory models, starting only from 32 GB. The Android flagship phone has also raised from the original 2GB to 3GB, and the original small flash + TF card has become a general 32GB.
Market Research Company IHS is expected that this year's revenue will increase by 32% year-on-year and may exceed $ 104 billion.
And Samsung, is already the biggest player in the market. In 2016, Samsung Electronics's semiconductor business ranked second only to Intel, ranking second, in the storage area, Samsung took nearly half of the market share.
We are using the smartphone, whether apple or domestic mobile phone manufacturers, you have to buy a storage space for Samsung Money.
For iPhone 7 for high prices, the display and RF chip are still the most cost-effective accessories, which are tightly grabbed in their hands.
The next expensive is the storage chip provided by Samsung, with a cost price of $ 16.4, accounting for 7.3% in total cost.
For Huawei, there is not so good company with the upstream supplier bargain, Samsung's storage memory is already the third high of the display screen and the processor, 10.5% of mobile phones in a cost price of $ 205.25. Cost.
With the high-end mobile phones use Samsung dominant OLED display technology, the hardware costs occupied by Samsung in these models may reach $ 60, only 1/3. This is much more than the net profit you can get from a mobile phone than any company outside the apple.
According to the consulting agency, Strategy Analytics released statistics. Samsung as a mobile company in the first quarter of this year, the 12.9% profit in the industry is the second place in the industry. The first place is Apple, they sell the profits of mobile phones, accounting for 83.4% of the industry profits. The remaining Android mobile phone manufacturers have a profit of 3.7%, and there are still many losses.
The biggest selling apple is an à la carte power in component buyers. But in the iPhone 7, Samsung's memory price still accounts very high share, while relatively small sales of Android mobile phone manufacturers, the profit of mobile phones is basically screen, processor And memory, etc. Supply orders.
Selling chips may have an advantage than selling mobile phones, compared to a large number of advertising funds put on the Samsung mobile phone, the chip business can even save this large marketing fee.
What will it take?
The iPhone 8 that may be released in September this year may make Apple dependence on Samsung.
Because the iPhone wants to use the new OLED screen, Samsung is more monopolized by the OLED panel than flash memory, accounting for 96.2% of the world's market share. This display technology has been used by the Touch Bar display on Apple Apple Watch and MacBook Pro.
Apple's new iPhone will also be one of the reasons why this Samsung profit will be released in advance.
Why is this, Apple has spent 18 billion in investment LG production OLED screen recently. This can reduce the dependence on the iPhone for the largest competitor. For Samsung, a good day for chip companies may continue for a while.
Original link: https://www.eeboard.com/news/sam-4/4/
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