On June 11th, in Baidu Technology Park, Baidu officially released the first self-branded smart speaker - small smart speaker, the product is priced at 249 yuan, and it has taken 89 yuan.
When the news came out, the industry was stunned. Seeing the configuration and function of a small smart speaker, many people compared to the Raven H smart speakers launched by the "Tong Dynasty" - November 2017. Raven H Smart Speaker As the top hardware product in the first smart home field of Baidu heavy gold, Raven Hestel, has highly high-profile at 1699 yuan, but in the end, due to the high price, the price is low, the market sales does not expect, and then slowly fade out Consumer vision.
Baidu this 89-yuan small speaker, all aspects of performance is optimized than the previous ferry speakers, and the price can be described low, and some media guess, Baidu this lifts the full proceeds of ferry.
From the beginning of the starting point to the present desolate, and regardless of the complex branches between the fighters and Baidu, only the disparity gap between the two speakers, let us fall in the glasses: smart speaker price bottom line What is the fate will be made in the future?
Smart speaker price war
The statement of smart speaker price war is not recently. Since Amazon launched the first smart speaker echo, and quickly become "phenomenon-level" products, the IT giants at home and abroad have entered the smart speaker market, which will use it as a layout smart home The priority entrance, the price war of smart speakers is also opened.
In 2015, Jingdong Joint Science Dafa launched a smart speaker, became the first company in the Chinese smart speaker market. In 2016, Google launched a smart speaker Google Home. In 2017, the smart speakers began to show a big outbreak.
On June 20, 2017, Himalaya FM released a small anacha, the first batch of 699 yuan;
On July 5, Ali launched the Tmall Elf X1, priced at 499 yuan, and the double eleven period was sold at 99 yuan;
On July 26th, Xiaomi released AI speaker to love classmates, priced at 299 yuan;
On August 24, I went out to release Tichome smart speakers, and the price is 649 yuan;
On November 16, Baidu released the first smart speaker Raven H, priced of 1699 yuan;
In February 2018, Apple released a smart speaker home POD, priced at $ 349, about 3774 yuan;
On March 26, Baidu released the first smart video speaker small at home, priced at 599 yuan;
On March 27th, Xiaomi launched mini, priced of 169 yuan, and the rice noodles was 99 yuan;
On April 17, Tencent launched Tencent listening speakers listed in Jingdong, priced at 699 yuan;
On May 9, Ali launched a new smart speaker Tmall elibid, priced of 199 yuan, the first price of 89 yuan;
On May 10, Jingdong released a mini2, priced of 299 yuan, the first price of 79 yuan;
Through public information, we are not difficult to find that smart speaker price war is starting in 2017. During this period, the price of smart speakers from tens to hundreds of thousands of thousands of thousands of wavy changes, but the overall trend is significantly reduced.
Baidu latest unveiled small smart speaker attempts to 89 yuan, once again broken the consumer's imagination on smart speaker prices, which means that after the "100-box Wars" scene in 2017, the smart speaker is a new round of the smart speaker. The price war is upgraded again.
High-end smart pet why be a hundred yuan toys
At the moment of artificial intelligence into a hot trend, the competition in the AI traffic entrance is increasingly intense, and the smart speaker is an elephant carrier in the AI, attracting Baidu, Ali, Tencent, Xiaomi, Jingdong and other giants and a large number of intelligent hardware vendors. As many players' influx and technology are increasingly mature, the smart speaker market is quickly opened, and the scale development of the market has gradually moved from the high-end users who originally positioned towards the civilian masses.
The fierce competition and development of the market is one of the main causes of the intelligent speakers, but the quality of the product itself is not enough. Consumer experience is not good. It is also an important factor that leads to the enthusiasm of consumers and helpless price reduction.
By searching for smart speakers on the e-commerce platform and randomly selection, YiU homes found that the overall praise rate of smart speakers is not too high. Most of the consumer spitting points are concentrated in low sound quality, limited currency, network interruption, refleasy, and difficult scene identification difficulties.
For example, for a small-scale smart speaker, a small-scale smart speaker of the polar model, many consumers say that the child pronunciation is not clear, most of the speakers cannot be identified, and for the polar group, the intelligence of the polar model It is not enough level, not enough to talk to the user.
In addition, the smart speaker function is single, the product homogenization is serious, and the consumer usage rate is not high. According to market research institutions, IHS Markit has shown that only 6% of consumers currently use smart speakers to control smart home equipment such as lighting and heating.
Even if it is highly respected to bring an extraordinary experience, it is currently intelligent after the "answer problem, check the news or weather forecast", and control other smart home equipment. The most common function of speakers.
Intelligent spendle, and so, how other smart home products are fate
The smart speaker is seen as a convenient entrance to the smart home. It is struggling to lay out by various industry giants. It is now a step in the price, and it has to be reflective and worried. As the smart speakerody of the entrance, the destiny of other smart home products What will be.
In fact, in the field of smart home, the number of lots of the price war has begun to appear. According to the market survey institution, the price of smart lock door lock has been born until the trend of annual decline. From the early price of 3000 ~ 4000 yuan / put, the current average price is about a thousand yuan, the gross profit margin of the company The decline in the price is constantly compressed. Smart home appliances such as smart air conditioners, smart refrigerators are also true.
For enterprises, the landscape of the industrial market has not yet been formed, and the price war has been started first, which is extremely unfavorable to the market. In order to open the market, many merchants do not hesitate to attract consumers with high subsidies, but the price reduction not only means the reduction of profits, but also means strict control of costs, which in turn affects product quality. Low profits, low cost, low quality, under such a vicious circle, the presentation market effect is in the original intention.
For consumers, the smart home products wrapped in technology coats have also been enthusiastically expected and responded at the beginning of the listing. Now they have been hit "low-cost low" "smart toys", consumer confidence and expectation The value gradually decreased. This makes people think of the development path of smartphones, in the era of crazy rises in the cottage, have been a so-called innovation and feelings.
When the market presents the situation of fish dragon, even if there is a real good product, it will be difficult to have the day. Perhaps in the near future, this will also become the fate of smart home. Technology area
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