On CES 2020, Sony released 8K smart LCD TV Z8H, 4K intelligent OLED TV A8H, and two 4K smart LCD TV X9500H, X9000H, a total of 4 new products, no CES 2019, and did not meet the updated flagship Product painting series, Sony is what is going on for 2020 TV market?
Holding a basket, interviewing the Director and President of Sony Family Entertainment and Audio Products Company, Sony Group's Senior Executive Vice President, Chairman and President of Sony (China) Co., Ltd., Sony Group Senior Vice President Gaoqiao, Sony (China) Co., Ltd. Consumer Electronics Business The President of Xie Wei, and the Vice President of Sony (China) Co., Ltd., Vice President of the Vice President of the Consumer Electronics Business, a total of four Sony high-level leaders responsible for China TV related business.
▲ Mr. Gao Mu Yiling
At the beginning of the interview, Mr. Gao Mu Yiro introduced the achievements of Sony TV in the Chinese market in the past year - Sony ran quickly in the Middle and high-end market, with A9G, A8G and other products, Sony occupied the China OLED TV market half-waters; not only this, The 80-inch and above large-screen TV market share has achieved the first achievement, and the overall business is healthy. In 2020, Sony OLED TV will continue to provide better quality, bring better sound by technology and other technologies; Sony LCD TV will also become thinner, better sound quality, function It is easier to operate easier to operate.
Regarding the new product released by this CES 2020, the Z8H, A8H, X9500H, X9000h, which is seen by the consumer, only Sony 2020 spring new products, will have a new product in summer and autumn, but the product details have not been revealed at this time. I can only look forward to it.
About 8K, on last year's CES 2019 Sony released the first 8K TV Z9G, how is Sony leads to China's high-end TV markets, how is 8K TV sells? Sony did not give a clear number, but it was clear that sales were better than expected, and consumers who bought the TV also gave a positive evaluation. The Z8H just introduced will extend the Sony 8K TV product matrix to 75 inches and 85 inches, and it is also a minimum size of 75 inches to show the 8K quality advantage, so it will not be able to further small size of 8k TV with YEANT.
Many new technologies have emerged in the TV market in the past year, such as MINI LED backlight LCD TV, a new Micro LED TV, a stacking screen LCD TV, and more. LCD TV, the boundary of the OLED TV is 100 inches, and the cost will be significantly increased during this size. The installation becomes difficult. Only 150 inches, 200-inch large TV, it is necessary to use projection (laser) TV, Micro LED TV, MICRO LED TV Program. For Sony, the most important is to achieve better picture quality, and balance the resolution, brightness, color through quality technology to achieve the best results.
In addition to the emergence of new technologies, the TV market has also appeared new "players." Huawei entered the high-end TV market with "smart screen" in 2019, launched new smart TV products. Sony's views on "smart screen" is that such a name is not a focus on consumers, it is important to better optimize the user's experience. The nature of Sony TV is based on a large-screen product. While pursuing the effect of the sound, the user provides users with more convenient experience, Sony is working hard toward this direction. In fact, Sony is a small number of brands that install native systems on TV, bringing great fluency, security and scalability, is not available in other brands. On this basis, Sony established a special R & D team, working with China's local companies, and developing technologies such as local consumers to meet the use of Chinese consumers.
In the content level, Sony and Tencent collaborate, and "One Sony" is supported by Sony Entertainment. In the future, the exclusive IMAX Enhanced stem will be pushed through Tencent video. In addition to Sony TV, there is no other TV manufacturer to play these films. This is the advantage of Sony exclusive.
Finally, the marketing level, TV business mentioned the concept of circle marketing, which is what Sony has been doing. In a few years ago, Sony gave up pursuing sales, giving up the market share, but the market, for the needs of gamers, audio enthusiasts, sports enthusiasts, and launched a TV in combination of TVs, which in turn got OLED market share , 80 inches and more than the big segment of the Market No.1.
Editor in charge: GT, read full text
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