In the first half of 2019, the overall scale of China's commercial display market only achieved slight growth, according to relevant data: 2019H1 China Commercial display market size reached 31.68 billion yuan, year-on-year growth 3.7 %. Business significantly compared to the overall market in terms of growth can be described as large-screen display market is at a high level, the data show: 2019H1 Chinese large-screen display market sales (including DLP, LCD, LED small pitch) has reached 7.41 billion yuan, an increase of 23.7%. In a situation that in this, LED small pitch they have the kind of performance?
01, LED spacing small triumph technology "stamina" full
Survey shows that China's large-screen display market will account for 61% of global, LED display products in the Chinese market to account for 57% of global competitiveness LED companies are also strengthened. In recent years, large-screen display market competitive upgrade, intensified, the domestic large-screen industry, still showing LCD, DLP, LED small pitch three technologies Kingdoms trend, it is worth mentioning that the current LCD is in the low-price competition, the DLP internal and external, are under pressure including costs and external. In contrast LED small pitch, the state has continued to triumph, LED small spacing rapid growth momentum fierce, for LCD, DLP has a relatively large threat from the existing product layout point of view, is a relatively small spacing balanced, comprehensive development the state of affairs, accelerate the popularity of the market.
Small spacing LED market has become the leading high-end P1.2, P1.5 performance flagship brand, P1.8 dominant market price pattern. In particular further market price war, let P1.8-level products almost become acceptable to the market three or four lines of "super-budget big-screen technology", has become a small spacing LED market continued to increase weapon. Meanwhile, the small pitch COB LED market technology involved in the brand to further increase the supply richness and further enhance product quality, market awareness is also greatly improved. As one of the next generation of small spacing LED technology roadmap, COB LED technology to bring to market a small distance inside competitive and dynamic, benefit the entire industry trends to maintain a healthy and adequate "technical potential" for future market .
02, companies must not only fight screen technology is more emphasis on multi-service capabilities
The nature of the high-end market reflects the LED display manufacturer's technical strength and services, but also proposed a more demanding "mission" to demand LED display manufacturers. With the rapid development of large data, large-screen display products bearing not only the function display terminal to be responsible for the data to analyze vast amounts of information efficiently, and then analyze the results to show up, effective power management decisions. Based on the needs of these markets, in order to facilitate operating and management systems, will be integrated into future LED small pitch more technically intelligent design, at the same time, as the display technology advances, high-end display high-definition display requirements of the field will be more higher and higher, the pitch will become smaller and smaller.
In addition, the development context of traditional fine pitch LED display has its inherent "progressive" character: that most brands are market from the outdoor LED display, widely spaced LED display technology, a gradual transition to a smaller pitch products, and then enter P2.5 the following spacing "small pitch", "fine pitch" market, and gradually get a broader application in the field of indoor display. Different from the traditional LED display development context, the nature of the field of large-screen display is an application type field, rather than technical areas. This makes the concept more and more integrated display service rise. LED display enterprises expand product layout based on customer resources, would be a good response. For example, many brands started to establish a security to cover all categories of display technology products and solutions, and small businesses can get involved in the pitch LED LCD and DLP display plate, etc., to achieve the role of service providers integrated display.
In any industry, survival of the fittest is the inevitable development. Large-screen display market will continue to flourish, more and more small spacing LED manufacturers will gradually into the ranks, who are able to sweeping into the businesses who will live longer in the market. From the long-term development perspective, the face of market competition, LED display enterprises to maintain technological innovation, product improvement, continuous innovation and development, large-screen display market is bound to win, but in view of its increasing market barriers, it is clear that not all enterprises can Fengeng. Therefore, expanding the field of large-screen display will be the touchstone small pitch LED display market competitiveness of enterprises, between gains and losses, it will directly affect the long-term development.
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