"On December 7, the new BMW X5 was officially listed in China at the price of 809900 ~ 909900 yuan. In the early stage, the new car only launched two 40i models equipped with 3.0T in-line six cylinder turbocharged engine. The acceleration time of 0-100km / h is only 5.5 seconds and the top speed is 243km / h. at the same time, the new car will also be equipped with a more intelligent xDrive all wheel drive system.
On December 10, shortly after the launch of the new car, yiou automobile had an extraordinary experience of the new BMW X5 in Tengchong, the "first city in the extreme", and this product equipped with BMW's latest intelligent Internet technology really brought a great surprise to the author.
The new BMW X5 just launched is the fourth generation of this product. The first generation BMW X5 was born in 1999. It is the first SUV launched by BMW in the world and the first product defined as sav (Sport Activity Vehicle) by BMW in the world. Why is it called sav? Unlike the previous SUV models, which mainly focus on off-road performance, this product has been an SUV almost completely designed for the road since its birth. The road driving performance is far better than other SUV products, which has also won the reputation of "king of the road".
Seeing the success of BMW X5, Mercedes Benz ml (now GLE) has also begun to pay attention to road driving performance since the second generation of products. Volkswagen Group has launched three SUV products at the same level: Volkswagen Touareg, Porsche Cayenne and Audi Q7. Even if there are more and more competitors, the founder of this BMW X Series continues to maintain quite good sales performance. The cumulative global sales of the first three generations of models have exceeded 2.1 million.
At the same time, BMW X5 is also the highest selling imported SUV model of BMW in China. In the first 10 months of this year, the third generation BMW X5, which has reached the end of its life, not only won the market of medium and large luxury SUVs in China with the sales performance of 36000 vehicles, but even exceeded the sum of the second and third places. As a product with a landing price of one million yuan, such a sales level is not easy.
Sun Wei, vice president of corporate affairs of BMW Greater China, told yiou: "X5 is BMW's absolute fist product in the SUV field." However, when this "fist product" ushered in the fourth generation, we were surprised to find that it has changed: This product is no longer just for roads, but also an integrator of the most cutting-edge technology and the most powerful off-road function of BMW Group.
The most intelligent BMW
In 2016, on the occasion of its 100th anniversary, BMW Group released a new "first strategy" and planned to transform into a technology company focusing on the behavior of high-end customers. In order to accelerate the transformation of technology companies, BMW group proposed the development route of "new four modernizations" and named it "a.c.e.s", namely automated, connected, electrified and shared.
In terms of electrification, BMW Group plans to launch 13 plug-in hybrid models and 12 pure electric models by 2025, including BMW ix3 pure electric SUV, which will be made in Shenyang and sold all over the world. In terms of sharing, BMW has previously launched drivenow, a time-sharing rental service, and has established a wholly-owned subsidiary BMW Travel Service Co., Ltd. in China in April this year.
In terms of intelligence and networking, this new BMW X5 is a well deserved benchmark of BMW Group.
In terms of intelligence, the new BMW X5 has realized L2 level automatic driving technology. The car is not only equipped with driving assistance functions such as automatic parking, adaptive cruise, automatic lane change and lane departure warning, but also launched the world's first backup assistance function. With the help of ultrasonic radar and driving computer, this product can automatically record the previous driving track of up to 50 meters. When you drive to a dead end or other inconvenient place for reversing, just turn on the parking aid, and then control the accelerator with your foot. The vehicle can automatically control the direction and bring you back to the previous position.
In the field of interconnection, the new BMW X5 is the first product equipped with BMW's "BMW live cockpit". The larger head up display system, 12.3-inch central control screen and instrument panel integrate BMW iDrive 7.0, a new generation of human-computer interaction system, and the newly designed BMW intelligent display system. BMW iDrive 7.0 allows the driver to switch freely between touch control, knob control, visual control, voice control and gesture control.
The gesture control function of the new BMW X5 is improved from the original 5 gestures to 7, including answering and rejecting the phone, increasing or decreasing the volume, changing the image perspective, music backward or forward, and customized navigation, radio and telephone, making driving more convenient and safe.
In addition, the "my car" menu of the new central control screen requires the driver to set information according to his preferences, and can also put up to 20 items on the home page at will, similar to the app on the mobile phone or pad. At the same time, the touch effect and reflection speed of the system are close to the current level of smart phones.
Ambition goes beyond roads
With the improvement of intelligence, the new BMW X5 has also become the first product of the group to provide "off-road" driving mode. On the xdrive40i exclusive m sports suit model with a price of 909900 yuan, in addition to the adaptive two axle air suspension that can provide an adjustment range of 80mm, it also launched the driving mode of adjustable sand, rock, gravel and ice. Under different modes, the vehicle will automatically adjust the body height, power output, transmission response, steering wheel feedback and steering ratio.
Unfortunately, this test drive of yiou automobile failed to experience the off-road performance of the product. However, from the perspective of providing off-road mode, the ambition of the new BMW X5 is no longer satisfied with potential SUV users who have high requirements for road driving performance, but also hope to reach some off-road users.
While integrating a variety of scientific and technological configurations and starting to pay attention to off-road performance, the new BMW X5 does not want to lose the title of "king of roads" and maintains the road driving performance no less than that of the previous generation of products. The steering is accurate and the center of gravity is low enough, so that the vehicle will not roll too much when turning at high speed. The adaptive two axle air suspension with automatic horizontal height adjustment allows the vehicle to maintain good comfort when driving on the potholed slate road.
The new BMW X5 is equipped with a 3.0T in-line six cylinder engine with a power of 340 HP. It is matched with an 8-speed sports manual transmission (with shift paddles). While the acceleration of 0-100km / h is as low as 5.5 seconds (1.0 seconds higher than the previous generation), the comprehensive fuel consumption is as low as 8.6l/100km (1.1L lower than the previous generation).
It is reported that after switching to sport mode, when the vehicle speed exceeds 138km / h, the driving height of the new BMW X5 can be automatically reduced by 20mm. However, because this test drive experience needs to keep up with the team in the whole process, yiou automobile has no chance to increase the speed to such a high level. In sports mode, the fast dynamic response and pleasant sound waves of the engine seem to constantly "tell" the outside world that it is far from playing its true level.
Size is a competitive weakness
At present, the new BMW X5 has only launched two m-suite products in China. In 2019, the new BMW X5 will gradually launch more models in China for consumers with different car purchase needs. Even so, the new BMW X5 still faces considerable competitive pressure in China.
In terms of size, compared with the old products, the improvement of the new BMW X5 is not great, and the change of riding space is difficult to feel. Compared with the old rivals Mercedes Benz gle and Audi Q7, the new car does not have an obvious advantage in size. Mercedes Benz gle will usher in a new generation next year. The size of new products will increase significantly, and the wheelbase will reach 2995mm.
In terms of price, there are only two new BMW X5 models on sale, with a starting price of up to 809900 yuan. The starting price of the previous generation of models is as low as 729900 yuan, and the terminal price in many regions has a discount of 150000 ~ 200000 yuan. At the same time, the starting price of new cars is also higher than that of rivals Mercedes Benz gle and Audi Q7, and Audi Q7 is not produced in the United States and enjoys more preferential tariff policies.
In addition, due to the small size and separation of the double kidney air intake grille of the previous three generations, the industry has different opinions on the large-size "double kidney" connected by chrome strips on the new BMW X5. Of course, users' aesthetic habits may also change. At the beginning, BMW's first "open eye" headlamp design was controversial. Now this design has not only greatly improved its acceptance, but also ushered in a number of imitators.
Of course, at least so far, the new BMW X5 is still the product with the strongest road driving performance and intelligent networking technology among medium and large luxury SUVs. As China's luxury brand consumers are getting younger and younger, better handling and intelligent Internet connection attributes have become an important competitiveness to attract young consumers.
2022 ushers in domestic
In 2016, when BMW's single brand sales exceeded 2 million for the first time, it still walked down from the throne of "global luxury car sales champion" for 11 consecutive years. In 2017, when BMW's sales volume in China ushered in a new breakthrough, the position of China's luxury car market also changed from the previous second to the third.
However, BMW is one of the most radical first-line luxury brands, including in the SUV field. This year is called the "year of BMW X" by BMW. The company has successively launched BMW X2, new BMW X3, new BMW X4 and other models in China. The new BMW X5 is the closing work of the "year of X" of BMW Group.
In January 2019, BMW X7 will debut in China for the first time. With the launch of this product, BMW will realize the comprehensive layout from X1 to X7 in the SUV field, so as to become the enterprise with the richest SUV lineup in the luxury brand market. But for Chinese consumers, the BMW X7 is not the biggest surprise brought by the "BMW x family".
On October 11 this year, on the occasion of the 15th anniversary of brilliance BMW, BMW Group announced that it would increase its share ratio in the joint venture from 50% to 75%, and planned to increase the company's annual production capacity from 450000 to 650000. At the same time, according to the plan, brilliance BMW will also make domestic BMW X5 and its derivative pure electric vehicles in 2022.
With the domestic production of BMW X5, BMW will also become the first luxury brand manufacturer of medium and large SUVs in China, which will significantly lower the price threshold of the car. In the case of importing into China, which has become the largest market segment, the market performance of the "king of highways" will be more expected after the price drops sharply., Read the full text, technical section
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