Bright eye report can not fade with the phone
Recently, Samsung is smart, a sweep Note 7 serial explosion, the front head is recruited, and the exhibition is a lot of negative shadows, with the brightening of bribery, responded to the outside world.
According to the regulatory documents exposed by Samsung, the second quarter expected the profit of 14 trillion won (about $ 11.2 billion), an increase of 72%, and a new high record in two years.
This bright performance is mainly since the three aspects: smartphone display and semiconductor memory chip business, and mobile phone business have begun to pick up and rebound after experiencing a Note 7 serial explosion.
The most concerned is Samsung's mobile communication, that is, mobile phone business. From the published information, the mobile phone business although it has returned to the right track, there is no big color. Just compared to the Note 7 explosion accident, Samsung mobile phone business has improved. But it is obvious compared to the Samsung Dingsheng period.
Even if the Samsung mobile phone business is warm, to the first quarter, it accounts for 20.7% of the global market, but the greatest contribution is the strength of Samsung Galaxy series, etc. - of course, Galaxy S7 and May launched Galaxy S8 effects are also informal, S8 shipments are even broken through millions of protocols. This is benefited from its full-eyed surface and the first worldwide terminal that uses the Snapdragon 835 chip.
However, Galaxy S8 did not let Samsung Communications Business Overhand Divide, bring the change of "turning point" to Samsung, but in the next two months, it presents the market weakness, follow-up weakness, and the performance of S7, Samsung Don't cut the parts orders.
Market signs have shown that Note 7 has a haze brought to Samsung to Samsung, not completely eliminated. This is more obvious in sales of Samsung flagship machines.
Samsung is defeated in China
Samsung is currently half of the sea, half is the torment of the flame. In the global market, Samsung is gradually recovering, and then mounts the global smartphone champion throne; but in the Chinese market, Samsung lost the city, the festival has been defeated, even a loss.
Before the Note 7 explosion, Samsung was already in the downhill. From 2013 to 2015, Samsung declined in China, decreased by 18%, 16% and 15%, respectively, and the corresponding sales were 40.1 trillion won, respectively. 33 trillion won, 31 trillion won. Note explosion, and Samsung's country discriminatory measures taken in this incident, thoroughly hurt the hearts of Chinese consumers, causing Samsung to speed up the market in China, and not reversible.
Since this year, Samsung will continue to fall in the Chinese market. Samsung mobile phone first quarter shipments are 3.3%, which is only 3.3% year-on-year, and the market share is only 3.3%, falling out of the top five. In the second quarter, the continued decline, according to the Market Research Company GFK, China's smartphone retail monitoring report, Huawei, OPPO, Vivo is listed before the third, Apple fourth, Samsung ranks eighth.
Sano data shows that in the first half of 2017, Samsung mobile phone fell 65.8% in the market in China, only 4476 million units, only about 746,000 units per month, only approximately 1/9 of OPPO (Offshore Market), Huawei's nearly 1/8, nearly 1/5 of Apple. The data released by Morgan Stanley (Dashimo) in foreign companies, in the Chinese market, users have a substantial decline in the proportion of the purchase of Samsung mobile phones, in April, its market share fell to 2.3%, only equivalent to the highest peak period Nearly 1/9.
Various signs and data indicate that in the world's largest mobile phone consumer market - China, Samsung is neither in the first camp, nor in the second camp, barely can calculate the third of the third camp. The key is that Samsung seems to have not changed the way to change this status quo, and the situation is still deteriorating.
Of course, it is not a Samsung family to encounter this situation. Previous foreign brand Motorola, Nokia, Sony Ericsson has become a trend leader and hegemony in China's mobile phone market in a period; the four major gold "China Cool Union" in China has been unique Coard. But it seems that it seems to be blown by the wind. Although these mobile phone brands are also struggling to come to the roll, it seems that there is no chance. The road to the expansion of these mobile phones in the Chinese market seems to see the development trajectory and fate of Samsung mobile phone in the Chinese market.
It is the continuous loss of Samsung users with the continuous loss of Samsung's loyalty to Samsung's market share. According to the "2016 Smartphone Micro Report" released by Sino, the user brand loyalty of the Samsung mobile phone China market has fallen from 18% to 12%, while Apple is 31%, Vivo is 29%, Huawei is 26%, Samsung mobile phone user brand loyalty is even behind LeTV (15%). Another new media platform announced the "2016 mobile phone report" announced by the counting of headlines today, this trend: Samsung 25% change users flow to the iPhone, 20% flowing to Huawei. In this point, Samsung mobile phone is still deteriorating in China.
Note 8 is difficult to become Samsung "savior"
After the Note 7 "Explosive Door", Samsung tried to save himself. The replacement of Note 7 is launched as soon as possible to make up for the blank left after returning, becoming the urgency of Samsung.
In this case, Samsung can't wait to launch Galaxy S8. The Gaoto is really regarded as a "cross time" in the history of Samsung mobile phone. Because it has a "full screen" concept of ultra-high screen, it is recognized by the Samsung and even the industry, which is the product of the direction of mobile development. Samsung hopes, in the Chinese market that is continuously fell, with this mobile phone to stop the decline, resist the fierce attack of Apple and Huawei's high-end mobile phone, and sweep away from the Shenxiao brought by Note 7 "Open Machine".
But now it seems to be in violation. The S8 and Galaxy S8 series of Samsung were highly hoped, and did not help Samsung to reverse the Qiankun. Samsung's share of the Chinese market continued to decline. According to Samsung channel sales data, as of May 31, Samsung Galaxy S8 series China market sales data is 189,000 units, and the overall sales data is approximately 290,000 units in June, while the day is shipped in the last half of July. About 8,000 units.
Of course, Samsung did not pin all the hopes in the S8 series, but pushed Note 8 listed in tightly. From now on, Note 8 will debut in June, compared with S8, Note 8 did not have too much bright eyes, just changed a design and housing. Of course, because of the same Note series, Note 8 is obviously more serious than any mobile phone, and consumers have not been eliminated.
How to completely eliminate this shadow, in Samsung, is a long-term complex topic. Perhaps, this situation is difficult to change for the status quo of Samsung in the Chinese market.
In a WeChat group consisting of senior mobile phones, the author asked Samsung's future development. Northern Network talks, Samsung will go to the niche. It can be purchased for fresh things. You can accept high premium products; "Shenzhen mobile phone circle" is bluntly predicted: Samsung is basically "big mother machine ", To withdraw from the Chinese market in the morning and evening.
Original link: https://www.eeboard.com/news/sam-12/
Search for the panel network, pay attention, daily update development board, intelligent hardware, open source hardware, activity and other information can make you master. Recommended attention!
[WeChat scanning picture can be directly paid]
Technology early know:
Never stop millet 5x and miUI9, tomorrow, Millet also releases your own artificial smart product Xiaomi smart speaker?
Heavy pound: End of the "rule" era of operators, will iphone8 will be equipped with E-SIM?
Jia Yueping's LeTTV "script" has arrived in the end, and how is Jia Yue Ting's LeTTTTVTT will change to replacement of the door!
The iPhone8 based on artificial intelligence technology is the winning method of Apple to open the domestic mobile phone manufacturer.
Note! This is the correct posture of using GPS, FM LNA!
Our other product:
