From H6's hot-selling to superhand version, it is a logic behind the Great Wall in H6 product development.
Speaking of the Great Wall Hover H6, we all know that this is a "evergreen tree" in the SUV boundary. It can be seen from the number of hot sales in the market, from which to maintain SUV sales championships at least 50 months.
A few days ago, Xiaobian participated in Haval H6 super prhabilitation experience activities, through this opportunity, I also have the opportunity to contact this type of model in the market, and also explored H6 families. "Super Promotion" that is about to be listed.
Market recognition is premised
Before a period of time, when an interview with a well-known automotive designer, I mentioned a question:
"Now consumers' demand for the large-size touch screen of the car is very strong, but from the designer's perspective, replacing the touch screen of the physical buttons, is a disputeatic controversial topic of the security - the larger the touch screen, the function The stronger, it means that it is more difficult to control the driver compared to the traditional physical buttons (affecting driving safety). So, since this design has market demand, it is contrary to our understanding from our professional perspective. What do we want to go? "
This designer's answer is a bit unexpected. I think he will adhere to the principle of safety first.) ......
This designer's answer is roughly:
"We must use your own expertise and technology to solve this design insecurity in the premise of catering to market demand, and then doing our expertise and technology, after all, if there is no market demand, product sell I can't go out, then it is also a good time. "
From here, we can see that it is designed to design market demand, how important it is for a product. After contacting Haval H6, I realized that in the success of this product, the market demand is a pivotal role:
Caring for market demand is the first element that determines whether the product can succeed
First, regardless of how the H6 shape is evaluated (individual thinking is the problem with radish cabbage), when sitting into this H6 superhand version (consistent with H6 design), the first feeling is "accident ". In fact, for those of the first contact H6, this may also be the feelings shared by their vastly.
Because sitting in H6, you will feel the interior design of the joint venture car, whether it is the overall grasp of the styling layout, or the artistic treatment of the details, including how to design this vector through interior, performance It is very good to make a beautiful feel.
For example, the H6 center console display has extended to the right air-conditioned exit, you can find its shadow in the mainstream design of the current joint venture / imported car (such as New Magotan and Lexus LS).
However, in H6, the designer has made high and uneven mortal sensation by deforming this horizontal pattern, which gives it a thick sensing that should have on the SUV model, and the visual pressure brought by the complex ribbon on one side of the driver .
In addition, in the central channel portion carrying the shift lever, H6 is made entirely of the design idea of the Dongfeng Peugeot 4008 series, with a two-layer structure design, creates a three-dimensional polygon design (metal box part), carrying the engine start And steering modes, etc., but also leave a sufficient space.
Although the H6 is not compliant with the original spirit, it is worthy of affirmation, but it is worthy of the sure of the central control panel and the longitudinal channel. It can't completely find the slightest "Patchwork" "trace.
On the material selection and color, H6 is also ambiguous, such as a super-panoramic sunroof, leather seat, convenient use and easy-to-operate intelligent vehicle system, can make consumers The first time to sit into the car, you can feel the heart of this car.
In addition, in terms of engine NVH and the muteness of the vehicle, the basic skills of H6 are also solid, like a sound insulation material fixed in the wing plate, is sufficient to explain a lot of problems - after the vehicle is started, Whether the car is quiet enough, whether the vehicle work is smooth enough, enough to make consumers to make important decisions in considerations.
Of course, in addition to the above, the H6 positioning is accurate and the price is attractive, and it is also an important reason why it is in the market.
According to a friend's statement, use a golf money to buy H6, and some of the other parts of the other 1 to 2 years will be fuelful, which is enough to reflect many consumers in the mentality of H6.
Therefore, H6 is selling well in the market, naturally there is its truth.
What is the meaning of H6 superhand?
The superhand model launched by the Great Wall, in accordance with its consistent style, also introduced two subdivision models: red standard version and blue label version.
Red standard version
Blue
Among them, these two versions of the model are the external LED headlights, some appearance details, semi-automatic reversing function (controllably parking space or vertical parking space), 360 degrees, video and reversing side to early warning functions, for this reason, Four-way four cameras and 12 radars were configured on both models.
The function of the blue standard model is more than the red standard model is that ACC self-controlling cruise control and collision warning adds active brake functions by a mid millimeter wave protrudine.
For two sub-model models, it is very easy to use, which is very easy to use, and 360-degree comic optic images. The former can "deliberate" to leave more space on the driver side to facilitate the driver to get and down; The picture engagement and deformation control have also achieved a very good level, but the only screen clarity and the dead angle of the head car tail, there is a further improved space (dead corner part, you can refer to Dongfeng Peugeot and Citroen in related technologies Treatment of aspects).
For the ACC function unique to the blue standard model, it can start working from a 30 km speed and start the lane deviation function (can only provide alert), and the ACC function can automatically stop the vehicle. Rely on the throttle response, restore work from the stationary state, while the throttle and brake intervention during the work will also have different response strategies.
It can be said that although this type of function is a new attempt to the H6 model, its overall work performance is still very satisfactory, whether it is a vehicle's self-control and driver a conversion of the driver, or the processing logic in different situations. It has a racked place, so it is practical to the driver when it is going to the highway.
summary:
The introduction of these two superhand H6, brought about the function of the user's life, and the differentiation of the red standard and the blue standard, it also brings different users to meet the diversity choices for different use requirements (blue standard models More than those who often run high-speed consumers).
However, the introduction of the introduction of the superhand version of H6 can boost the idea of the entire family of H6, perhaps not actually, the existence of these two models, carbacteria tends to improve the competitiveness of 1.5T models, and through sales Improved, the manufacturing cost of the 1.5T engine (high technical content) used is pulverized, and ultimately the life cycle of the entire H6 product family is extended by forming a high and low combination with a 2.0T model.
According to the official announcement, these two models will be unveiled and pre-sale at the Beijing Auto Show, listed in May, individuals think that they are still looking forward to it. , Reading the full text, the technology area
To cater to market demand, Haval H6 launches super luxury version of model
Tesla internal management battle restructuring end Masque Life
Huawei will cover 100,000 online car and Qualcomm to compete for the car network
Porsche is prepared, it is expected to invest 6 billion euros in the electric vehicle field in the electric vehicle in 2022.
Analysis of development prospects in new energy passenger cars
Our other product:
