"I. Industry Overview
Industry status
The industry is in its infancy
Wearable devices have recently become a hot word. In addition to entrepreneurs and investors, there are also policy concerns. On October 8, the national development and Reform Commission issued the notice on the implementation of the special project for the industrialization of mobile Internet and 4G in 2013, and intelligent wearable devices were proposed as highlights.
Fitness medical big data becomes a hot spot
In terms of subdivided fields, primary fields such as fitness medicine are still favored by research institutions. The report of AI media consulting shows that the development of wearable device market is still in the primary stage, and fitness and medical treatment are the most promising segments at present; According to the Research Report on user needs of wearable devices released by Baidu, sports / health monitoring has become the core demand of users for wearable devices.
Main product forms
At present, the main wearable products in the market have different forms, mainly including: smart glasses, smart watches, smart wristbands, smart running shoes, smart rings, smart armbands, smart belts, smart helmets, smart buttons, etc. Analysts believe that medical and health care, information and entertainment and sports health are hot spots; In terms of product functions, interconnection (NFC, WiFi, Bluetooth, wireless), man-machine interface (voice, body feeling), sensing (bone sensing, face recognition, geographic positioning, various sensors) will be essential functions of this kind of products.
The domestic wearable equipment industry chain is mainly distributed in South China. The manufacturing industry chain there is relatively perfect, and the whole industry chain is relatively complete and mature from raw materials, scheme design to manufacturing and processing. This is similar to the logic behind the concentration of Shanzhai industrial chain in South China. However, these wearable device entrepreneurs in South China, many manufacturers starting from hardware, lack Internet thinking, do not understand how to use the Internet for value-added development, and do not quite understand the value of data mining behind the device.
Future trends
According to the 2013 China wearable device Market Research Report recently released by AI media consulting, in 2012, the shipments of various devices in China's wearable device market reached 2.3 million and the market scale reached 610 million yuan. It is expected that by 2015, the shipments of wearable devices in China's market will exceed 40 million and the market scale will reach 11.49 billion yuan. Figure 1 shows the market scale of wearable devices, and Figure 2 shows its market scale forecast.
Figure 1 It is the market scale diagram of wearable devices
Figure 2 market size forecast
In addition, AI media consulting data show that the functions of Chinese consumers interested in wearable devices are sports fitness and leisure entertainment, accounting for 59.5% and 57.1% respectively. Next are intelligent switch (42.9%), medical and health (33.3%), remote control (31.0%), personalized recommendation (27.2%), etc.
2、 Main products of wearable devices
1. Smart Watch
Foreign representatives: pebble, Galaxy gear, Iwatch
Pebble smart watch is one of the most successful cases of KickStarter crowdfunding entrepreneurship platform. It is also the smart watch product with the highest sales volume. At present, the sales volume has reached 85000 pieces. It uses black-and-white electronic paper screen, supports 50 meters of waterproof and up to 7 days of battery life.
Since its launch, Samsung Galaxy gear has attracted the attention of users and geeks. It has a color screen, a built-in camera and supports a variety of rich applications, which are more powerful than pebble.
Apple is investing a lot of manpower and material resources to develop the smart watch product Iwatch.
Domestic representatives: geak watch, inwatch
In June this year, Shanda nutshell electronics released the geak watch, a smart watch equipped with Android system.
After two years, Yingqu Technology launched the inwatch Z crowdfunding custom smart watch in September this year. The main purpose of inwatch is to push messages instead of making independent calls. The telephone function can be used by geeks, business people with two numbers and in case of emergency. In addition, with the GSM module, the device can also surf the Internet independently anytime and anywhere.
2. Smart glasses
Foreign representative: Google glasses
Domestic representative: Baidu eye
Baidu has successfully tested its first wearable product "Baidu eye", which is similar to Google glasses. It is said that "Baidu eye" will be equipped with ultra-small LCD, voice control, image recognition and bone conduction technology, and will be deeply integrated with Baidu voice, baidu cloud and Baidu map.
3. Smart Bracelet
Foreign representatives: jawbone up, Fitbit flex
Jawbone up health bracelet is one of the most popular health monitoring products at present. Its shape design is fashionable and energetic, and has a variety of colors. You can synchronize with mobile app to realize sleep and exercise monitoring. Jawbone up also has rich functions such as intelligent alarm clock and idle reminder to help you improve your work and rest habits.
Fitbit flex is also a smart wristband product for sports monitoring, which can track users' exercise, sleep and diet patterns. The mobile application has rich functions, which helps users fully understand their health status.
Domestic representative: Baidu Gudong Bracelet
Gudong bracelet is a portable wearable device developed based on Baidu cloud. It can support movement reminders and wake the wearer up at the most ideal time by recording sleep. The user can wear the bracelet on the wrist, monitor the daily activity and sleep for 24 hours, and wake the wearer by vibration in the light sleep state in the time period that should be awakened according to the user's sleep depth.
4. Medical and health intelligent devices
Foreign representative: gpsports
A device produced by gpsports company to monitor the physical condition of players can receive various heart rate data in real time and calculate the speed, acceleration, impact force and other data of athletes. At the same time, this set of equipment is also suitable for the recovery stage of athletes' injuries and can detect the situation of athletes in time. The equipment has an alarm device. Once the athletes exceed the load, the software will alarm.
Domestic representatives: Connaught cloud 365, happy Mommy
It has a simple Doppler probe. Connect it to the smart phone through the audio cable. Open the software happy Mommy, and the mobile probe can detect the heartbeat of the fetus. Moreover, the heartbeat curve can also be displayed on the mobile phone. At the same time, the sound of children's heartbeat can be recorded, stored and shared synchronously.
Connor cloud is composed of front-end hardware terminal, back-end cloud platform and front-end app. The front-end hardware terminal (sensor) is responsible for monitoring the user's physical data (such as blood pressure, blood glucose, blood oxygen, respiration, heart rate, etc.) and uploading it to the cloud. Connaught cloud's hardware terminal focuses more on continuous monitoring and intelligent two-way adjustment. The analysis will be transmitted to the user himself and his designated family through the app to facilitate the family to understand the user's physical condition and help the user with health management（ (next page)
3、 Domestic and foreign competitors in smart watch industry
1. Inwatch smart Watch
Shenzhen Yingqu Technology Co., Ltd. was established in 2011. The core team of the company was established by founder Wang Xiaobin in 2010. It took two years to develop inwatch series smart watch products and obtained a venture capital of 20 million RMB in September 2013. In addition to leading the team, the team members also include hardware team, software team, UI design team and publicity and promotion team, with a total of more than 40 people. Most of the team members are from technical background. The technical director is from ZTE, the product director is from Huawei, and the senior management from Tencent. They all have high professional ability. After years of running in, they have formed a clear division of labor and cooperation. Inwatch's in represents fashion, intelligence and fun. Yingqu technology hopes to make the fashion flavor in the smart watch.
Yingqu has designed four product series with different functions for different audience groups. Inwatch one is the flagship product of Yingqu technology. It is mainly developed to replace mobile phones in the future. It has GSM module, fashionable shape and no health management module. It was officially launched in August 2013 for geek users, business people with two numbers and emergency use, We are taking a long-term line. Inwatch BT is a simplified version for sports users. As a mobile phone accessory, it aims at sports monitoring users without GSM module. It is a product for the current popular field - Sports and health monitoring; Inwatch Junior is a product for young people, and its appearance should be publicized and energetic; Inwatch health care is a health management version, which is aimed at the popular wearable devices in health management. At present, the company mainly launches inwatch one and Han Geng's customized upgraded version of inwatch Z, and inwatch BT.
Inwatch one product features
Inwatch one is located in an independent intelligent terminal device and connected to GSM network. Its characteristic functions are making phone calls, sending text messages, GPS positioning and cloud management. It also has basic functions such as customized social applications, voice assistants, watch control mobile phones, music playback, and powerful accessories such as wireless charging and Bluetooth headphones. Moreover, inwatch has also made major changes to the original Android system to optimize the user experience. At the same time, relying on the adapted app program, it can also be used as a mobile Internet access device. It is a smart product with the dual characteristics of smart phone function and Bluetooth smart terminal. In terms of charging, inwatch can use USB or wireless charging, with a battery life of 48 hours and a standby time of up to 1 week. It has IP5 and 6 waterproof functions（ RMB：1788）
In the next 1-3 years, Yingqu technology plans to first complete the product matrix for each user group, and then build a hardware service platform based on hardware, software and cloud services.
Highlights on the official website: 1. Customize social and sports apps 2. Unique battery processing technology 3. High quality Bluetooth headset + wireless charging 4. Multi color options 5. GSM supports 62000 cameras 7. Multi screen and multi action
Advantages: 1. Inwatch one has the hardware configuration of enthusiasts in the domestic market. Moreover, inwatch one has GSM communication module, which is positioned as an independent intelligent device and takes the road of the future. 2. Use different product lines to test the feedback demand of the current market for smart watches. As the current domestic smart watches are still in the primary stage, the product appearance and function are limited, and the market is not yet fully mature, different product lines are used to test the user needs for the early market, so as to formulate corresponding development strategies. 3. Cooperate with Han Geng to launch a customized version of inwatch Z enthusiast configuration and use the star effect to expand their brand awareness. 4. Entrepreneurial teams have experience in hardware design, software design and industrial design. Compared with other entrepreneurial teams in China, they have rich experience in many fields and are more likely to succeed. 5. Cooperate with Baidu cloud and use the open platform of large companies to solve their own shortcomings.
Disadvantages: 1. The service life is relatively short. 2. The sales promotion is insufficient. 3. The official website is prominent and the selling points are not clear
2. Shell geak Watch
Shanda's Shanghai nutshell Electronics Co., Ltd. was officially established in 2009. It once launched the bambook e-book reader and Android dual core bambook smartphone. In June 2013, it released the world's first smart watch geak watch. Nutshell electronics has hundreds of technical elites. Based on the hardware design of traditional mobile phone companies, Nutshell electronics has unique strong ROM development ability and a variety of top 100 Internet app applications. The acting CEO is Gu Xiaobin, co-founder of techweb. Gu Xiaobin has been a media man for more than ten years.
On June 17, 2013, nutshell Electronics Co., Ltd. officially released geak brand, geak OS system and four new smart products in Beijing, including two nutshell micro single-stage camera phones geak eye, high-end flagship phone geak Mars, global innovative smart device geak ring and the world's first smart watch geak watch.
Product characteristics
Nutshell geakwatch is positioned as an auxiliary accessory of smart phones, which can assist smart phones in a variety of linkage work. The target group is fashion seekers, not enthusiasts. In addition to the basic functions of clock, alarm clock, news, weather, calendar, phonebook, calculator, recording and voice control, there are also functions of GPS navigation, pedometer, remote shooting, synchronous mobile phone call reminder and SMS reminder. It is waterproof and has a standby time of up to 12 days（ RMB：1999）
Highlights of the official website: 1. The world's most exquisite Android intelligent device 2. Highly integrated network module WiFi 4.0 3. A variety of intelligent sensors 4. A variety of beautiful time display 5. Weather monitoring 6. Motion monitoring 7. Manual networking main donkey friends 8. Remote control of mobile phone shooting 9. OS air upgrade 10. Super power-saving software and hardware technology, standby time up to 12 days.
Advantages: 1. Shanda is supported by giants. 2. It has strong network publicity and promotion, perfect channels and sales follow-up. 3. It has a perfect fan group (1 million microblog fans + geek fan community). 3. The team has good genes. It has developed the combination of software and hardware of mobile phones since 2009, and the team is relatively mature. 4. It is popular in domestic smart watches, with sales of more than 100000
Disadvantages: 1. The watch is still used as a mobile phone accessory and cannot communicate independently. 2. There is no open SDK
3. Smart Z Watch
The smart team is a team with ten years of accumulation of embedded Linux software and hardware design technology. The smart team is headquartered in Hefei, Anhui Province. Many employees are also from the University of science and technology. It was established in 2009 with about 100 people. In the past five years, we have deeply cultivated the consumer electronics industry and built a complete operation team of product appearance design, software and hardware and Internet technology R & D, brand marketing, channel sales and production and manufacturing. The smart brand has become a well-known brand in the domestic consumer electronics industry and a leading brand of mobile Internet terminals. Huang Wang, its CEO, graduated from China University of science and technology and has accumulated more than ten years of working experience in embedded hardware of Linux.
Zhiqi is a leading portable tablet computer manufacturer in China. It designs, produces and sells its own brand of portable tablets, provides a wide range of services based on mobile Internet, and is committed to creating the future of China's mobile Internet industry. It is mainly engaged in tablet computers and their accessories. Z watch was listed in September 2013 at a price of 699 yuan. It is said to be mass-produced.
Product characteristics
Apart from the basic functions of clock, alarm clock, news, weather, calendar, phonebook, calculator, recording and voice control, the smart watch Z watch also has the functions of pedometer, remote shooting, remote vibration, synchronous mobile phone call reminder and SMS reminder, MP3 playback and sleep analysis. Ipx7 waterproof and up to 12 days standby time. Recently, in November, smart opened the Z watch SDK free of charge to third-party developers, so that users can also participate in the rapid product iteration and establish a developer community
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