Just May 3 this year, that is, the day before yesterday, the OFO small yellow car officially accessed the dripping APP platform, and the user can directly use the small yellow car directly using the drip taxi.
As the ordinary "eat melon group", you smell a different kind of atmosphere from the upper diamond: they are related, is there a drop with the OFO? Hey. . . In Xiaobian, it seems to be "cooperative", it is better to say "mergers", the actual helm is undoubted: Of course it is a drop. In fact, from the morning, it can be seen after the investment and access to OFO: the same is the travel business, sharing the bicycle industry itself has a diverting in the business, but the business's fitness and tightness also means It is necessary to include the body of the drip. As the OFO of the Investment Company, its management team will gradually overclock or even resignated due to the need for the overall business of the drip overall business.
In fact, OFO is one of the first shared bicycle brands in China. It can be said that the first-first-strength advantage, OFO is also doing it. Through "Car Hai Tact" quickly seizes the bicycle market, the business scope is also taken from Peking University Campus. To more than 20 cities across the country. However, with each shared bicycle brand, the bicycle market competition is increasingly hot. At this time, the overall team's strategic decision is especially important. At this point, Ofo seems to be a foot, slow half shot: due to the early emphasis on bicycle cost, and give up the big data collection, only pay attention to inherent mode " Car sea tactics and "simple" market data, no GPS positioning and smart locks, "high-tech", "high-tech", can only be a riding tool that is poor due to "step by step". Unable to dig huge users and travel data, and you cannot dig the value from it. At the same time, the convenience experience brought to the user has also become unbearable with the opponents represented by Mobai, and the OFO "first advantage" is gradually grinding. In particular, Moyai, as a smart cycling that the earliest GPS precision positioning system in China, Momai's customer experience is better than other brands. The user can ride through the App scan code, or you can make an appointment of bicycles under the building, and the user experience is nothing to make a way to travel so early. And OFO has just launched a smart electronic locked model before more than a month. At this time, it is the era of money, and it is not known to win the turn of the OFO to win.
At present, it seems that the more severe situation in the past is its strongest competitor, the "what is" ".
At the end of March this year, Moyou officially entered WeChat's payment wallet "Nine-lauga", this news allowed the foundation team and investors such as coating the felt, because everyone knows to access WeChat, what means to Moy, right, is traffic! After Moyai access WeChat, the huge traffic of WeChat with 900 million users is really not covered. According to data from Moyou, the past April, the monthly active user volume exceeded 200%, newly increased 24 million registered users. A public relations person in Momai bicycles are known in their friends, and 900 million WeChat users are "nuclear weapons" that determines the battle. It can be seen that the traffic on the WeChat on WeChat is extremely objective. In fact, MOU and Tencent's "combination" have long since there have been established "historical foundations" early October 2016 Tencent, I got a C + round financing of Moyai bike, and led Momai bike in January 2017. D round financing. From "Finance" data, Tencent is currently a shareholder of Moyuba, with shares at 10% -15%, and has a board of directors. Although OFO is also inseparable from the incidental drip in April this year, the flow rate of the drip platform itself is only the zero head of the latter compared to WeChat. For OFO, it is urgently needed to be improved, "pacifier" is too small, then add one, in the face of such a situation, the OFO does not need new "entrance", of course, will not sit. On April 22 this year, the ant procurement announced that than $ 100 million On April 29, Alipay is "sweeping the riding bicycle" function, the first batch access to the OFO, if you said: Ok, Alipay is a big, and the WeChat has a fight. And Xiaobian can only Shaking his head: No, no, no!
Alipay's access is not only OFO, but also includes Yong'an, Small Blue, Hellobike, Funbike, and this five cars. There is a shortcoming that many cars access a common platform, and users have almost no brand loyalty to bicycles. When do you encounter any cars, what cars become a common phenomenon. Going back to the old way to fight who is a lot of bus. Such an OFO has been grasped with a new user is slightly inert relative to Moyai. And with the introduction of all cities, the number of shared bicycles will inevitably be restricted, and the number has passed, and the user experience is grasped, and good management is quietly a new trend.
Compared to Tencent investment in Moyai, it is "Have" and not "control", Mofai can still be used as an independent policymaker's helm to the development direction, and it is necessary to "overbearing", it can be said It is directly "take over". In other words, the OFO board has been controlled by the drip - and for the dripping, it is fully incorporated into the system (rather than independent operation), the business is high, and it is also in line with business development needs. The "Smart Transportation" vision established by the dimension. The OFO also has become a "last km" substitute for easy drop, and its development strategy is always restricted and affected by the dripping travel.
This article Original Address: https://www.eeboard.com/news/mobaiofo/
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