American traditional smart home circle, or is a high-end video circle, unmanned Snapav and Control4 two brands, Snapav and Control4 are the largest domestic smart home automation companies in the United States, of which Control4 is Nasdaq listed enterprises. (NASDAQ: CTRL).
For Chinese smart home circles, Control4's brand is very high, with 5,900 dealers around the world. Although SnapaV did not enter the Chinese market, it has been in the US smart home / smart audio and video integrated circle. The annual annual income of Control4 2018 is approximately $ 272 million, while the acquisition of Snapav is higher.
The purpose of Snapav acquires Control4 is to provide users with one-stop smart home, A / V, network, and a variety of home technology stores. After the acquisition, two brands will continue to come together, rather than the President has become a big convergence.
Private equity fund company: Hellman & Friedman
Snapav was included in the private equity giant Hellman & Friedman, and the acquisition of Control4 pays $ 23.91 per cash, with a total value of about $ 680 million. H & F Private Equity Company investors believe that the two winners are united.
Control4 has been the most purely smart home IPO ever. In 2013, the price of 16 US dollars in 2013. The transaction is 20.05 US dollars, and the company's valuation has exceeded 500 million US dollars, and now it has been 6 years.
Public fundraising is still the goal of pure intelligent home manufacturers. Many smart home manufacturers have reported the creative books, which is the affirmation of the market for professional family intelligence technology. Control4 CEO said: Control4 has gone through 16 years, mainly providing automation, audio, video, lighting control, energy management, and other family technology, and CONTROL4 has always used authorized way to sell products, the company is not directly Consumers and real estate developers. Control4 has been deep farming and distributing integrated service providers, so that they succeed is the company's success.
Snapav's CEO John Heyman said, after acquiring Control4, for its original distributors, integrators, and service providers, will continue to require high standards of certification and training.
Private equity funds to control entities, do not lack behind the lack of application, just like the current star hotel, such as Marriott International, is a large investment fund company.
The private equity company Hellman & Friedman is a financial company that I really like to acquire smart home, last year, $ 1 billion, shareholding household safety monitoring system, SIMPLISAFE.
After the private equity fund company invests in smart home, although huge financing will have an impact on the company's control, the general existing management team will continue to be responsible for the company's daily operations.
SNAP AV brand
Last year, in translation, Zorro is in the translation "CE PRO annual summary: 2018 overseas smart home intelligent audio and video chartered, the US integrated smart / audio" hot role list, we surprised the Snapav brand, because It continues to hegemony and deeply loved the integrator.
SNAP AV team
SNAPAV mainly provides audio and video and closed-circuit TV products, with 1800 SKUs, products are extremely rich. Snapav is actually unknown in the US non-home industry, but how many years have been customary and install the market, and the company was established in 2005.
Snap AV is currently leading in multiple custom installations, including a speaker (araknis), audio and video distribution system, a structured integrated wiring (WATTBOX), a rack And the Strong, Video Monitoring System (LUMA, WirePath), Remote Service Management (RMS), and more.
At present, the biggest test of smart home integrators in the United States is that customers with multiple systems, because the interconnection between products requires high-tech solution, so the interconnection of the product integration, Snapav and Control4 products, interconnection The integrator one-stop solution will be given, and through the RMS system, you can reduce the operating conditions of all systems on the Dashboard board, which will greatly reduce the integrated service threshold, which is the future of the general trend.
From this point, the domestic custom installed A / V and smart products, most of them are still the war, no brand, but the future, the future, to reduce the service threshold, will certainly There is a born domestic A / V intelligent brand.
Remote Service Management System: Control4 and SNAP AV OVRC
The remote service management system is to allow integrators to monitor and manage any of the health of any particular intelligent home network, and the mainstream development trend of high-end integration of smart homes.
The SNAP AV has been competing with the Control4 remote management system before being acquired. Control4's remote management system mainly rely on two acquisitions to achieve successful construction: the first is the Pakedge Network Product Series (in 2016), with BakPak Remote Network Monitoring Service, the second is Cloud Service Ihiji (in 2018), Integrated a number of third-party equipment control. Two acquisitions were built, eventually realized remote supervision of network and smart home massive equipment.
Snap AV's OVRC cloud control is constantly incorporated into a third-party product to its own ecology, for example, Snapav and Lutron have created Radio Ra2 SELECT lighting control capabilities that support OVRC. Recently, SNAPAV has launched a smart security integration with Clare Controls. At the end of last year, Ovrc added some hot products, such as Samsung Samsung TV, Pioneer Pioneer Amplifier, MARANTZ receiver, Surgex Power Manager, WEMO smart plug and Philips Hue bulb, mainly high-end brands and high-end brands integrated supervision.
In the 2018 CE PRO 100 brand survey, more than half (54%) US income integrator said they specified the OVRC platform, while this proportion of Control4's BakPak and Ihiji services were 39%, 2019 US head Smart home integrator, soaring to 91% using Ovrc, and use BakPak / Ihiji to 63%, so the importance of remote management systems is self-evident.
American intelligent home brand integration tide
Amazon acquires Eero, Control4 acquisition high-end remote control manufacturer Neeo, Snapav acquires Control4, ADT acquisition of home security competitors Lifeshield, Shell companies acquire home energy supplier Sonnen et al. The domestic current smart home head brand is mostly self-built ecology, the acquisition project is less, but the proportion of financing is constantly expanding, with the driving of B-terminal projects, many head smart home companies have more than 100 million sales mark.
Whether it is acquisition or financing, the speed of thousands of thousands of households in smart houses is accelerating, and the industrial ecosystem is more clear, especially the operators, real estate developers, and decorative decoration, B-terminal sales continue to expand. At present, in the DIY single product market, whether it is domestic or foreign environment, it is unable to do free interconnection between the products, so it is necessary to rely on the front or professional integrated service installation.
At present, whether it is the underlying multi-protocol chip or cloud interconnection, there is no extension, and massive equipment interconnection needs to grow in the 5G era, so a one-stop service may become the mainstream of future development.
Smart home: DIY and professional installation
Although the smart home market is chattering DIY concept will replace professional installation, Mr. Control4 CEO Martin Plaehn and its company employees, there is no increasingly growing smart home DIY view.
Control4 CEO and SNAP AV CEO said the same point of view: the company's future development must be a depth culture and business around custom installation, which is also the core power of the two companies. Both CEOs indicate that the technical needs of smart home are still surge, so there will be more installer to meet the needs of consumers in the future. So each region requires at least one local professional channel.
Custom Installation and Custom Channel are unable to develop a future development concept. Snapav CEO John Heyman said that although many articles are writing smart home DIY, but in fact, more and more consumers will find professional installation service providers to meet their intelligent demand, not everyone needs this custom installation. Services, but the market is growing, not a shrinking of the dealer.
So this kind of sound and market development of the US market may make China's smart home integration more encouraged. Intelligent home career is long, but it will be, the trend is not the people coming out, but the natural law is made, and the smart people who have evolved the development will become the ultimate flour. I hope everyone will not go down. Read more
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