Xiaomi Ecological Chain Enterprise - Runmei Technology, issued 90 minutes of Ultra Smart smart sports shoes and equipped with Intel's Curie module. Previously, the running shoes have achieved good results for 6 days and 15,000 pairs on the Mijia crowdfunding platform. Many people may have never heard of Runmei Technology, but most of the rice flour should know 90 points of this brand. Yes, Runmei Technology is the company launched a 90-branch of the company, and it is the first life consumer goods company in Xiaomi investment.
It is said that in 2015, the Open Running Shares found a millet. The two sides were only used for 90 minutes. The joint venture established Runmei Technology, which is the origin of the brand name of "90 points".
In fact, Runmei has begun in the field of test water intelligent running shoes from last year. Runmei Technology revealed that Runmei sold 200,000 double sports shoes in 2016, the results did not know. The new 90-minute Ultra Smart smart running shoes is not significant, but the built-in chip is replaced by Intel from the Huami Zhizhi.
Intel Curie module
Why choose Intel cooperation? Fan Jinsong, chairman of the Open Run, said that Intel's technical strength is stronger, from a long-term product plan, choose Intel more appropriate.
So what is the characteristic of the Intel Curie module? According to the on-site introduction, the Curie module is a miniature hardware product with only a button size and has design flexibility. This highly integrated low-power solution provides a series of functions including computing, action sensors, low-power Bluetooth, battery charging, and pattern matching of sensor data analysis. This module is packaged into a very small shape design that can run a new software platform designed for its development.
However, most Chinese should have already seen the use of Intel Curie modules, but they have not realized. In the "Breeze" program in the Spring Festival Evening 2017, more than 60 dancers worn the smart gloves, integrated with LED flames in Intel Curie modules. With this furnished glove, each dancer can dexterously manipulate the crystal ball in the hand. The Intel Curie module synchronizes the overall lighting by induction and identifying the movement trajectory.
So use on smart sports shoes? According to the 90-point brand CEO, use Intel's solutions, this smart running shoes achieve automatic identification of walking, running, riding, climbing the four sports conditions, and even resizing and walking the difference. The user can monitor the data when the movement of the movement is real-time, in addition to physical activity status identification, the APP also provides functions such as step-by-step calculation, calories, data visualization, and intelligent coaches to help users achieve fitness goals. In addition, Curie low-power characteristics, once charging, can guarantee 60 days in the case of 6-8 hours a day.
Competition and future
Although the smart running shoes of Run rice can identify many different sport modes, but smart running shoes clearly limit more than moving bracelets. When asked and "What are the advantages of smart sports shoes", Jerry Bautista, vice president and general manager of Intel New Business Department, said that smart running shoes is more like a sports bracelet or a smart watch, not alternative.
In the market prospects in the wearable device, since the last year, the smart watch's nasal PEBBLE was forced to sell, and wearable equipment giants Fitbit had made several layers. However, Fan Jinsong said that it is not successful until wearing products, because there is no need to find the pain points of the user, and the maturity of technology is not enough, but the overall development trend of wearable equipment is unquestionable.
In fact, there is still a smart version of smart version of Minjia Sneakers in the small meter, but it is not an Intel chip, but "Mi-Zone". According to the official website, this chip can also be accurately calculated and recorded in front of the running process, the running process, the time of the running, the tentative time and the proportion of the trend, the tenth time and the split ratio, etc. Professional motion data. However, there is no explanation to identify different motion status of users running, riding as Curie.
Xiaomi has more than 90 ecological chain companies. Each category will have one to two companies, such as camera, headphones are both companies in production. Xiaomi hopes to have certain competition, but it will not have excessive competition.
When I asked "How to treat traditional big plants such as Adi, Nike", Fan Jin Song said that the positioning of Ultra Smart is a city casual running shoes, rather than high-end professional running shoes. He said that his team has been doing more than ten years in this field, with strong supply chain resources, with strong resource integration advantages. Jerry Bautista believes that the industry's innovation breakthrough is often starting from a small company. In addition to new technology, small companies are often more radical, and traditional companies are relatively conservative.
At present, 90 points Ultra Smart has been on sale in Jingdong, priced at 349 yuan, providing three styles of black, pink, blue, as for the choice Jingdong as a starting platform? Fan Jinsong said that because Run rice has already had feedback on the data on Xiaomi, this time I want to test the water, but the next 90 points of Ultra Smart will also sell in each channel of Xiaomi.
Runmei has been involved in luggage shoes, and future product lines will further extends. It is reported that the next product of Runmei is likely to be an umbrella. It seems that on the road to become grocery, Xiaomi is a heart.
The following is 90 points Ultra smart map reward:
This article Original Address: https://www.eeboard.com/news/curie/
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