Three years ago, a "Charlotte trouble" with a group of 80, 90, returned to shallies, and recalling the flower. This summer, our old boy Shen Teng also uses a dream of "Xibao's richest" round, explosion overnight.
One night, the rich may be the heavens of the world, but the movie is red and red, but it is possible to find the right, innovative marketing method. The film pre-sale box office "Xihong City's Rich" is 80 million, and it is reflected in 5 days to break 1 billion. It is to find the marketing method -ar + h5 combination marketing!
Movie wants to sell seats? How is the spell star lineup and production, focus on marketing, constantly innovating, in order to fight against the wind! "Xibao's richest" is an example of textbooks.
The movie uses AR technology in the warm-up period, allowing consumers to simultaneously interact with the movies through Alipay AR. Borrow AR "Interesting" to explore the "interest" taste of the movie, two "interest" add, let consumers have affirmation to the movie word of mouth, for the box office to sell a bumper!
Does the little movie can't be shake the big market? Movie marketing uses AR against the wind!
In the Internet era, almost every movie is relying on the Amoy ticket, the Douban and other media platforms to achieve the preliminary building, but the platform's gameplay is similar, lacking innovation, its conversion is also greatly reduced. Under the declaration of Lei Tong, the movie's box office is more dependent on the star, geographic and production, so that the small production movie will be difficult.
In order to break the movie marketing, the Ali Ying industry published "Xibao's Rich" AR + H5 to "rich" "rich" activities in all major media platforms. Borrow AR technology crochet consumers to hunt, mobilize the enthusiasm of each media platform user, and open the whole people to sweep "rich". Using vivid, funny dynamic H5, giving consumers, "Xibo's first rich" word of mouth. Let consumers don't have to worry about the comedy, I don't want to "happily", after all, Xuanfei is so fun, how can the film be boring? Furthermore, the film circle powder is countless, greatly enhances the pre-sale amount of the box office, so that the small cost movie is turned over.
Do you want to use AR mode to feel the vivid and interesting movie notice? First, open the Alipay sweep -ar, scan the "rich" word on the movie poster, "Xibao's richest" Shen Teng will use the playful exaggeration performance to perform what is called "money", Let you can't help but want to "pull him", let him leave you money "trouble"! The key is to really have "money", the whole people melons are 5 million awards! Sure enough, it is a "rich" movie, no matter whether it is a gift, or marketing creativity is perfect to cut the movie theme!
AR marketing, deciding to fly more movie
If the film quality determines that the movie can fly far, then marketing creative decides to fly higher movies. Before the movie is not released, creative marketing can not only shape a good reputation, but also attract the audience and the second dissemination! Ants have been committed to providing creative marketing programs with AR, using "Territories" and "Zero Threshold" to solve marketing in "standardization", investing in a small painful point!
"Senior" is interactive, consumers can open offers or movie notices through novel exploration. The AR technology can also be interacted with the movie characters in the reality. "Zero Threshold" is based on Alipay AR support, and only the poster is found online, and it can participate with Alipay AR.
Therefore, don't use "small cost" to find excuses for the failure of film and television marketing. Do not understand new technology, will not dig new gameplay, and create a miracle of box office? Technology area
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"Xibao's first rich" film adopts AR + H5 marketing method, the box office is relaxed to 1 billion
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