"2014 will pass in less than a week. What have you been busy with this year? Don't rush to write a year-end summary. Let's take a look at what happened to the big apple on the other side of the ocean this year. In 2014, whether you are fruit powder or not, you can never have never heard of these two phones - iPhone 6 and iPhone 6 plus.
1. More than big
In this era of increasingly advocating "big", apple finally reluctantly launched a new six generation iteration machine with two sizes of 4.7 inches and 5.5 inches. Although the subsequent "curved door" incident raised many questions about the super large new product of iPhone 6 plus, apple is apple after all. It is said that the total global shipment of the new generation iPhone in the fourth quarter reached 71.5 million units. Among them, the shipment of iPhone 6 accounted for 60% of the total, reaching 41.65 million.
Do you think you can finally buy an iPhone 6 at will since it came out? Then you're wrong. Although the global queue of Jackie Chan broke up on the first day, the appointment still has to continue. Guo Mingchi said: it is difficult to alleviate the difficult general trend, especially those who want to buy iPhone 6 plus. Not to mention 2014, it is difficult to break through the production bottleneck. If you want to buy next year, you have to be patient!
What? You say ios8 is too junk and there are too many bugs“ "System crash" is a common occurrence? Alas, although IOS 8 successfully topped the list of "IOS systems with the most defects", users said that "it took too long to update", but they were still very honest: according to the data, IOS 8 successfully "persuaded" 60% of Apple users to upgrade in less than 60 days.
On the one hand, there is a strong contrast between consumers' inability to spend money and their mouth and body. On the other hand, Apple's suppliers have also begun to publicly tear and force - you don't see Apple's gorilla who has "abandoned everything in disorder", sapphire's "new lover" has been badly criticized when he took office, you don't see GT's bankruptcy and cried "he really doesn't want to go", and the gorilla has worked hard to launch a new class I anti falling product, An inner monologue of "you'll regret dumping me"... For all Apple suppliers, Xiaobian just wants to say that it's hard to hold your thigh, and it's OK and cherish it.
2. Mobile payment
Apple has never been the first person to innovate, but it has always been the first person to be remembered by consumers. An apple pay mobile payment has spoiled the Christmas Eve dinner of many retailers.
As a mobile payment function based on NFC technology, apple pay began to play a favorable game: visa, MasterCard and American Express nodded their approval, but there are always people who are unwilling to "power" - merchant customer exchange, encouraged by several offline retail giants such as Rite Aid and CVs, not only said that they would boycott Apple pay, Also said to launch its own similar products currentc.
Well, at this time, it shows what is a "big brand". Cook smiled and said, well, benign competition, let's roll the snowball together regardless of the cake. The next day, merchant customer exchange was hacked by hackers... Xiaobian told you that there are two kinds of people you can't mess with, one is angry women, and the other is angry fans who tell you not to listen
It is said that people in the industry later attacked McX for being too mean to "resist applepay for fear of competition". Cook still looked like a light hearted person: everyone is friends. If you can talk, don't do it. The most frightening thing is that a few days later, Ma Yun came out and said, I am optimistic about the cooperation between Apple Pay and Alipay.
Good guy, more American banking institutions including commerce bank and BB & t have defected. Look at applepay's 90% credit card support coverage in the United States. Cook laughed again.
3. Finally spend money
It's hard for Apple's "grandstand" to spend a lot of money on the acquisition, not to mention spending $3 billion on a "flashy" beats.
Well, beats powder, don't hit me, because it's not Xiaobian who says beats is more suitable for forcing - most Wall Street analysts believe that Apple's move is indeed full of doubts! Say you want to improve brand awareness, but is apple poor? It's said to use earpods + beats music to bring iTunes back to life, but beats doesn't seem to be able to help it up? Why not buy spotify with this money? What a mess! flower Money! Too capricious!
But it was not long before there was a rumor that Apple might terminate the original beats music music streaming service. Although Apple later denied this, it at least showed that beats' argument of saving iTunes was not recognized. In addition, it has been reported recently that the IOS system will have the function of beats music... Is it arbitrary for apple to buy beats? Ride a donkey and read the libretto. We'll see
4. Car wearing and home grasping
Apple and car manufacturers have launched Carplay car system! Apple makes intelligent hearing aid Linx! Apple is selling a smart watch! Apple is engaged in intelligent positioning hardware ibeacon! Apple and Comcast get Apple TV set-top box together! Apple wants a high smart home standard homekit... In 2014, Apple was really busy.
Although Google is not as unrestrained as a satellite and artificial intelligence, Apple's network is still very wide and wide. Our elders have always taught us not to put eggs in one basket, which must be very clear.
In fiscal 2014, for example, in Apple's total revenue of $220.211 billion, although the iPhone alone accounted for almost half of the revenue with $121.5 billion, the performance of the apple store and surrounding hardware business is still commendable. With the increase of the exposure of wearable technology and the promotion of the general trend of the Internet of things, Apple's front is almost set up: the apple watch is not on the fire first. Whether it is sung well or bad, there is a topic about attention. Why worry about the market? Although there are many new products in the field of smart home, the lack of unified industry standards has really limited the development of the market. Apple has buried a foreshadowing of homekit. As for the car system, Apple's new trademark implies Carplay's welcome to third parties. From Ferrari to BMW and Mercedes Benz, who dares to "fight" with apple except Google's Android auto?
5. Old spirit and new helmsman
From the death of jobs to cook's appointment, the controversy over the new leader has not subsided. 2014 is not only a year for jobs, but also a year for cook for apple.
How tough is jobs? Even after more than three years of death, people still remember. In the past, the default rule of "no digging into each other" by many technology leaders was exposed this year. Gang leader Joe spoke to Google, "who dares to move me? Have a try! " It's no wonder Hollywood wants to put the deeds of gang leader Joe on the big screen. However, can a biography of Steve Jobs finish his sagacious life? Don't forget that life itself is the best screenwriter.
If you think it's a film or an anecdote, it's a little low. If I tell you that jobs is still applying for a patent after his death, do you believe it? At least this year, he applied for 141 more patents. What trademark packaging box, what store shape, what tables, chairs and spiral stairs are his patents. Hello. This may be the legend that some people live but they have died, while some people die but still live.
What about the new helmsman cook? At the beginning of the year, because of a book "the Lost Empire: apple in the post jobs era", people began to choke on apple, wondering whether the emergence of Cook made apple go down the altar and become mediocre. Cook, as CEO, responded publicly, calling it "nonsense". In fact, according to the style of Qiao Laogang leader, apple is probably too lazy to respond to this "noise", but the interaction of the new CEO really shows the change of apple - becoming "soft".
With more frequent employee interaction, softer public relations response and more positive self-expression, apple in the cook era is fading its sharp edge and youthful spirit, and began to become mature, stable and even sophisticated. From technology to content, Cook said that jobs was still the spiritual leader of all Apple people, but he quietly removed the "I" prefix trademark of all Apple products. There was no Iwatch and no Ipay. Instead, the apple watch was Apple pay.
This is cook. Even if he comes out, he takes it for granted. He does not worry about the possible resistance of the conservative market. Jobs's I era is over and cook's era has just begun.
6. Being rich is capricious
In early April this year, the news of "Apple sitting on $160 billion in cash" was like a heavy bomb, which immediately disturbed people's hearts. Come on, the amount of cash reserves available to the U.S. government is only $49 billion, okay?! The rich one, can we have fun?
But so what? Two months later, Apple announced the third stock split of 1:7. The share price rose all the way from the initial $92 to $119.75, once breaking the market value of $700 billion. Although the heat dropped slightly later, will Apple's market value be far from breaking the trillion dollar mark even if it is $670 billion? In addition, in 2014, apple spent almost $28 billion to buy back shares, and the successful and rapid repurchase project made Wall Street bosses happy.
Carl Icahn, a well-known investor, has been shouting at Apple, "don't underestimate yourself!", Investment banks say that $840 billion is not a dream. What do you say, cook?
7. Loyalty, image and criticism
Apple's success is largely due to its clear positioning. In 2014, it played a loyalty card, suggesting that "your loyalty determines my future".
It is understood that although the Chinese market has great potential, one reason why Apple still loves the European and American markets more is that European and American consumers are far less "easy to defecte" than Chinese consumers. Used to iPhone, don't like Samsung Android? 83% of IOS users nodded. In contrast, the "defection index" of 58% of Samsung users is really a little chilling. At the same time, the survey also found that many teenagers in the United States regard whether they have an iPhone as a symbol of status——
"When the iPhone 6 comes out, do you want to buy it? Will you make do with the iPhone 5 first? IPhone 4? Come on, it's not humiliating enough... "
Xiaobian looked at his iPhone 4S and couldn't help thinking silently: what about iPhone 6! The disclosure of icloud photos is different!
It can not be denied that apple, which has always advertised security, has indeed suffered a big setback in this year's "icloud photo door" incident. Not only has its data security image encountered an unprecedented crisis, but its arrogant public relations handling attitude has also been criticized by the outside world again. Although Apple later said that it would improve the security of cloud storage in the future and update it one after another, there is no doubt that "icloud photo door" was the biggest public relations failure of apple in 2014 - the public anger and anxiety did not end with an apology, but intensified... Isn't there a saying that water can carry a boat and capsize a boat? You really have to take this basin of water, apple.
Settled down in the nest, what about outside the nest?
In 2014, Apple's biggest headache was the hard bone of the Russian market: first demolished the monument to jobs, and then had to close the store temporarily because of the ruble exchange rate... 2015 will be a few days away. Apple has done this this year. What about you?
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14 technology trends worthy of thanks in 2014: UAV and IOT online list“
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