In November 2014, Amazon released a smart speaker Amazon Echo. In May 2016, Google brought Google Home smart home equipment. At the end of 2016, Microsoft and Haman Carton collaborate to launch smart speakers invoke. In June 2017, Apple released HomePod. In the smart speaker market, Google, Microsoft, Amazon and Apple a few giants are all in full.
There is an analysis, saying that smart home determines the pattern of the science and technology industry in the next ten years. For any giants, it is unlailful strategic highland. The joins of these giants were also verified again: "The next battlefield will happen at home."
Wang Hanhua, President, US Wireless Sports, Representative, expressed concern that he pointed out that the smart speaker that is considered smart home entrance has become a standard of science and technology giants, and competition will be more and more intense.
Google Apple Amazon launched speaker (from left to right)
In contrast to Biama, Google, Apple, and three have its advantages. Amazon Echo is the first explosion in the field of smart speakers and the fastest walking. In addition to voice point songs, Echo can provide more diverse services, such as called Uber, order pizza, query weather or even bank accounts. Wang Hanhua believes that Amazon's other killer is a powerful channel capability. As an online retail hegemony, its online sales channel is amazing, Amazon's rebuild plus grounding gas pricing ($ 140 for Echo, Echo Dot is only $ 49 ), Echo's market share in the United States has grown. According to the report data released by the market consulting firm Emarketer, about 70.6% of the US speech smart speaker users this year are Amazon products.
Google's advantage is to intelligent voice technology (speech recognition and semantic understanding, etc.), which is also the technical foundation of smart speakers "intelligence". In one test of Stone Temple, Stone Temple attempts to ask 5,000 questions to the device, where Google's Google Assistant response is 68.1%, the accuracy is 90.6%; Amazon's Alexa is 20. 7% and 87%; Apple's SIRI is 21.7% and 62.2%, respectively.
For Apple, its brand is a great boost. Different from Amazon and Google, Apple has highlighted the importance of sound quality while launching HomePod. Cook has also emphasized that the top function of HomePod is music, not smart home.
Sonos speaker
This also means that compared with the Amazon and Google of "Heavy Intelligence, Spell", it emphasizes the apples of the speaker attribute, and the competitive relationship with the Sonos speaker is most obvious. It is not worried about this Wang Hanhua. He believes that Apple Homepod has been published to Sonos's more than a cheating, making the smart speaker change. More important reason is that he believes that the three giants really compete is to occupy the highlands of Home OS, and smart speakers are only carriers.
"Jeff (Jeff (Jeff Betzos) is not a speaker, but to create an ecology belonging to Amazon," said Wang Hanhua. Wang Hanhua, who worked in Amazon, very well, learned the layout of Jeff Betzo, in addition to providing music services, Amazon Echo showed how it integrates all kinds of home appliances in the family through "Alexa Skills", and how to adjust Third-party service platform.
Compared with a simple intelligent hardware speaker, huge user data and master software service entrance, and the construction of their own core ecology is the technology giant really values. Wang Hanhua believes that the three ideas of Apple, Amazon, Google is the same: Voice Assistant + speaker + ecosystem.
The core of the problem is that the three ecosystems are not connected to each other. For example, Apple Music can't hear Apple Music on the Echo, can't hear Youtube on Homepod. The competitive relationship between the three is also destined to the triplet does not share the ecology, and you can refer to the relationship between IOS and Android. However, in the long run, this is very harmful to the user experience, which is not conducive to the development of the industry, so a third-party product is required to open.
Wang Hanhua said that the position of Sonos is through Sonos speakers, connects all voice assistants. "For example, the user's home is generally not less than 10 household appliances. It is impossible to all products from a voice control system. We hope that there is Sonos in the home, you can say what Amazon is doing, what is Google, what is the Boardi, we Provide users with a more convenient platform. "
In August 2016, Sonos announced cooperation with Amazes Voice platform Alexa
This position has been implemented last year. At the end of August last year, Sonos cooperated with the Amazeson voice platform Alexa, with Spotify music, Sonos will always explore the form of cooperation with Google and Apple. In the second half of this year, Sonos will launch a product, which will show AIO (All Voice Assistant in One), but Wang Hanhua said that there is currently not more news.
Sonos will also take the same plan in China. At present, BAT and a slightly famous manufacturer are doing smart speakers. For example, Alibaba announced that they will cooperate with Himalaya to develop smart speakers. Tencent is also promoting smart speaker projects, Jingdong and Boardian Xunfei jointly launched a smart speaker ... ··· According to Phoenix Science and Technology, the next two months, including Xiaomi, go out, and several companies in Cheetah will release smart speakers.
In Wang Hanhua's view, Sonos's gene is to do an open platform. The experience of cooperation with Amazon can be drawn in China. SONOS has been very concerned about the manufacturer of voice technology solutions such as Boos, I hope that the future can integrate domestic different manufacturers on Sonos products. Voice technology.
However, in the process of trying to open the platform in China, the biggest problem in Sonos is currently lacking software engineers, and wants to incorporate different voice control systems into the Sonos platform, facing many technical problems such as API (application programming interface).
"For example, when discussing some voice technology vendors, all parties have a willingness to cooperate, but because of lack of professional software engineers, there are some progress to slow." Wang Hanhua said.
Original link: https://www.eeboard.com/news/zhinengyinxiang/
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