Today is Xiaomi July new product release, Xiaomi this time, in addition to the release of mobile phone new millet 5X and millet new system MIUI9, it is necessary to enlarge. It is not a second air conditioner in Xiaomi, which is still not working with Gree, and Miss Dong and Lei Xiaowei seem to have not arrived.
Recently, a product called "Mijia Full-frequency Air Conditioning" appeared in the list of national 3C quality certification, and this partner is still not Gree, and the manufacturer is Changhong Electric. This time, it is considered that the outside world is a minimal attempt in the air conditioning industry. Xiaomi enters the air conditioning industry, which will cause a new round of "battle" between Dong Mingzhu. That said that Gree's Dong Mingzhu and Xiaomi's Lei Jun have been love to kill for several years. At the end of 2013, the two bets $ 1 billion in RMB: If the small rice in the 5 years beat Gree, Dong Mingzhu lost Give the Lei Jun 1.0 billion yuan, and vice versa, the Lei Jun lost $ 1 billion.
We all know that Dong Mingzhu has killed the mobile phone industry where the Lei Jun is located, and the Lei Jun also entered the air conditioner again. However, Dong Mingzhu entered the mobile phone industry has a little unable to face the audience. Then the Lei Jun entered the air conditioner industry, what kind of achievement would it bring?
Real, Xiaomi has begun to enter the air conditioning industry early in 2015. Time Xiaomi's founder Lei Jun and Gree Electric Chairman Dong Mingzhu played a name in the field of the other party, saving a lot of money. Publicity fees. At that time, the industry's outside world considered to be the best time to enter the air conditioner.
At that time, Xiaomi had announced the marriage, and the two sides conducted strategic cooperation and committed to mine the smart home market. The two sides jointly built a youthful intelligent colorful air conditioner, the main function of "one hand control".
Today, Xiaobo, which is a strong manufacturing ability, seems to be quite well. (In the air-conditioning market, Changhong's influence is more than beautiful, but as a home appliance company with military background, there is an advantage in production capacity and marketing. At the same time, after the acquisition of Meiling, Changhong has got a lot. Patented technology, these can help Xiaomi's new army take some detours.)
In 2015, the retail scale of China's air-conditioning market fell by 4.8% year-on-year, even if there is a warming in 2016, the overall increase is almost stagnant, it is difficult to have a higher breakthrough space, this is similar to the current mobile phone market. Therefore, this time the millet chooses to enter the air-conditioning market, it is equivalent to entering the mobile phone market. It is too late to enter the game, and the breakout is more difficult.
Moreover, the pattern of air-conditioning market is now particularly clear. Gree beauty accounted for more than 6 or more market share, other brand competition is also quite grim, of course, this pattern is just a more difficult to seize the market share for Xiaomi. The most important thing is that the air-conditioning market has touched the ceiling, that is, there is no rising space.
Original link: https://www.eeboard.com/news/xiaomi-14/
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