"In recent years, with the rapid development of intelligent equipment, a variety of intelligent hardware devices are in front of the tides. Smart hardware can be described as a legitimate air, domestic major Internet companies, traditional e-commerce companies, hardware manufacturers have layout smart Field. Recently, Suning established intelligent terminal companies, and released BIUOS and 10 intelligent hardware, and became a hot discussion in people.
First, intelligent hardware overview
1. Definition of intelligent hardware
Intelligent hardware is based on platform-based underlying hardware and software, with a new generation of information technology such as intelligent sensing interconnection, human-machine interaction, new display and big data processing, with new design, new materials, new process hardware for carrier new types. Intelligent terminal products and services. With the technical upgrade, the related infrastructure is perfect and the application service market continues to mature, the product form of intelligent hardware extends from smart phones to intelligent wearable, smart home, smart car, medical health, intelligent unmanned system, etc., becoming information technology and Intersection of traditional industrial fusion.
Intelligent hardware is a technological concept after smartphone, after intelligent, hardware has the ability to connect, realize the loading of Internet services, forming a typical architecture of "cloud + end", with big data and other additional value. Reconstruction objects may be electronic devices, such as watches, televisions, and other electrical appliances; it is also possible to have no electronically, such as: door lock, tea cup, cars and even houses.
With the rapid development of this year, smart hardware has extended from wearable devices to smart TV, smart home, smart cars, medical health, intelligent toys, robots and other fields. More typical intelligent hardware includes Google Glass, Samsung Gear, Fitbit, Wheat Water Cup, 咕咚 Bracelet, Tesla, LeTV TV.
On April 28, 2015, the 2015 Global Mobile Internet Conference (GMIC) launched the "TOS +" intelligent hardware open platform strategy and officially released the Tencentos system. At the same time, Tencent also showed a number of partners to launch smart watches, micro-games, virtual reality products, and mobile phone four smart hardware sessions based on the system.
2. Composition elements of intelligent hardware
ERP: Enterprise Resource Plan;
CRM: Customer Relationship Management
NFC: Near Field Communication, is an emerging technique that uses NFC technology (such as: mobile phones) to exchange data exchange in the case of closeness, is from non-contact radio frequency recognition (RFID) And interconnect interconnection technology is increasing, by integrating sensor reader, induction card and point-to-point communication, using mobile terminals to achieve mobile payment, electronic ticketing, access control, mobile identification, anti-counterfeter and other applications by integrating functional card reader, induction card and point-to-point communication on a single chip. .
ZigBee: Zigbee translated into "Zais", which is similar to Bluetooth. It is an emerging short-range wireless communication technology for sensing control applications (Sensor and constroles).
3. Classification of intelligent hardware
1) From essential, intelligent hardware can be divided into two types:
One is an improved experience, such as TV, electric vehicles, lights, bicycles, these products solved or the original needs, just change in the path or the service method provided.
The other is that it creates a need for demand. Such products have created new needs, such as: bracelets, I can't think of you need a bracelet to tell you how many steps and night sleep conditions. A more like: VR, Echo smart butler.
The advantage of creating a demand type product is that once the point caught, it is indeed NEED, and it will immediately build a new brand in this field, such as the millet bracelet. The disadvantage is that the risk is high, it is necessary to educate the market. What is it, if it is just a Want, there is no doubt that will die immediately, such as Google glasses.
2) Then it will be divided from the product design perspective:
One is a mobile phone-dependent product and a non-mobile phone dependent product, an example: Xiaomi bracelet is a typical mobile phone-dependent product. Leaving your phone, the bracelet is basically useless because the data cannot be viewed.
Another is a non-mobile phone-dependent product. The typical feature of this product is to leave the mobile phone can also complete 80% of the function. The mobile phone provides services such as configuration, data analysis. For example, sweeping robots, smart speakers, etc., you can also give a lot of such types of products. This is a test for product design itself, not only considering hardware interactions, but also needs to consider the interaction of software.
Product networking, through the data collected by the product itself, there is a certain value-added service, but the core of hardware business is hardware.
3) Classification according to the use scenario:
Smart home: smart home is "the home-based platform, integrated building decoration, network communication, information home appliances, equipment automation, etc." "
Smart TV: Smart TV is an open platform with a smart operating system. Through internet connection, not only the play function of general TV, but also download, install, uninstall all kinds of applications, continuously on the intelligent application app. The collective and expanded television collector.
Smart car: Smart car is based on the general car, adding advanced sensor (radar, video), controller, actuator and other devices, and realizes intelligent information with people, cars, roads, etc. through the vehicle sensor system and information terminal. Exchange, enabling the car with intelligent environmental perception, automatically analyzes the safety and dangerous state of the car driving, and enables the car to reach the destination according to the people's wishes, and ultimately realizes the purpose of alternatives.
Smart Bracelet: Smart Bracelet is a wearable smart device, through this bracelet, users can record workouts in daily life, sleep, some of the diet, etc. Real-time data, and put these data with mobile phone, tablet, iPod Touch synchronizes to guide the role of healthy living through data.
Smart Watch: Smart Watch, is a built-in intelligent system, connecting a smartphone system to the network to achieve multi-function, can synchronize phone, SMS, emails, photos, music, etc. March 2013 media reports, Apple, Samsung, Google and other technology giants will release smart watch later in 2013. American Market Research Company Current Analysis analyzer Avi Greengart believes: 2013 may become a smart watch in the middle of the year.
Intelligent anti-lost device: LINQUET, which focused on the Internet of Things technology and product issued a new generation of cloud-based intelligent anti-lost solutions, realizing everything in real world such as mobile phones, bikes, keys, wallets and even pets by soft and hard integration Things are connected. Linquet automatically adapts to the user's lifestyle, which will automatically prompt the user when the connected item is exceeded.
Intelligent Bluetooth Headset: There are many mobile phones that have Bluetooth, so Bluetooth headphones will be the option of mobile phones. At the same time, as the Bluetooth headset can be connected to mobile phones and music players, this will be a new breakthrough in Bluetooth applications.
Intelligent medical equipment: representing product intelligent sphygmomanometer / blood glucose meter, intelligent prosthesis, etc.
4. Common intelligent hardware
Empty category:
The heroic protrusion of the air purifier products is definitely the special case of domestic intelligent hardware development. The main reason is the powerful demand caused by the smog weather in the large city of Beijing and Shanghai. After the hot back of the purifier products, the dispute is still in the actual purification effect. In terms of intelligence, it is neither a focus and does not make too many patterns in intelligence. Simple configuration still only stays through the remote switch and certain settings through the mobile phone, and cannot be intelligently linkage.
Balance car:
Electric balancing cars began to gradually become a summary tool for many young people, gradually develop, patch, and intelligently. The gameplay has also become more diverse, such as: Balancing cars can charge mobile phones, although there is no technical threshold, but also enhanced some practicality.
Family security:
After Google announced $ 3.2 billion in January 2014, it began attention to more entrepreneurs and investors around the smart equipment around the family space. Users also accepted such products with respect to the family security products. For example, pay attention to the "Ding Dingmen magnet" of the security problem of enterprises, let the door switches in the mobile phone. The traditional home appliance manufacturer is like Haier, and the security is an important part when pushing its UHOME smart home platform. Another type of security product category is fast, the street is the camera, Xiaomi, 360 guards, Lenovo watching treasures, etc., are such products.
Virtual Reality:
Let the virtual reality are more large, and a driving force that is blown up is the acquisition of Facebook in March 2014 to announce $ 2 billion to OculusVR virtual reality technology companies. Then we did not only see the appearance of similar technical team products such as the Chinese antide VR, and also saw Samsung also launched its own similar products, GearVR, although the Samsung took the way compacted, let Note4 becomes the display screen.
But also explain that the trend of virtual reality, mainstream consumer electronics manufacturers are also chasing. Like the naked eye 3D mobile phone launched in Amazon, domestic Takee Titanium, etc., is also an extension of virtual reality products. Such products will be more and more rich, but the largest lack is the application scenario and consumption.
Cool products:
It is favored by fine innovation, and products that are designed to sell some new trendy consumers.
The paternity interactive and traditional fast food products, give children and women's products, always sell, most money. Therefore, the smart hardware products of the parent-child class are not in a small number.
Quad-axis aircraft:
In 2014, it was a four-axis aircraft hot one year. On the one hand, due to the joining of entrepreneurs, such as the team like Y800. The GHOST aircraft is half a traditional player such as Dawang, which is reduced to the entry threshold. At the same time, the price of product prices in Great, Aircraft is reduced, and the performance is further improved. Especially after the integrated camera is equipped, although DIY experience is less, everyone can easily play the start.
There is a potential danger of low-altitude flight, but there is no specific control method. After a period of barbarism, the relevant departments should strengthen regulation.
Car intelligent:
In the process of automobile intelligence, a group of "smart wear" for cars began to emerge, becoming a comprehensive intelligent transition product.
These products have mainly 2 classes:
One is a car, mainly, more and more car drivers based on the Android platform, used in the car post market.
The other is to obtain conventional data such as fuel consumption, speed, and other conventional data of the car, simultaneously add the GPS module, not only allows the car to pass a small fitting to the record of the GPS trajectory, but also on the driving habits, etc..
Pure electric car:
The two large directions in the intelligent field are electric and internetized. In the development of new energy development, hybrid and pure electric car products are getting richer and not to say that Tesla has developed in China. rise.
Watch bracelet:
Smart watch, smart bracelets still do not cool down, Samsung, LG, Sony and other vendors continue to iterate smart watch products in this hot wave.
Second, the intelligent hardware market profile
1. Market analysis of intelligent hardware
In the next 10 years, the Internet will bring a huge market worth $ 14.4 trillion. Many smart hardware product applications can find their new position in the era of all things, and smart hardware entrepreneurs are in front of the Internet of Things. Challenge, the determination of success or decision has grown from a single variable to several variables, which is both the idea of the industry's transformation, which is a challenge of further development.
Different from the past, the Internet of Things Age will face a bigger challenge, and the decision to success has grown from a single variable to several variables. The IoT era has changed the industry innovation model, and small companies may also become a great company. The Internet of Things provides platforms for all objects, covering smart medical, smart grids, intelligent education, etc., and is also closely related to cloud computing, big data, mobile Internet, etc., has broad market prospects.
The Internet of Things is considered to be the next economic growth point after the real estate and the Internet, naturally has become a hot spot in the capital market and the national government.
Intelligent hardware as the key constituent elements of the Internet of Things, also goes back. The latest statistics of the group show that 25 hardware vendors have achieved financing through VC, and the smart hardware industry will usher in the wellblowering.
According to Gartner prediction: Compared to 2014, the global Internet equipment will reach 4.9 billion units this year, an increase of 30%; the scale of 2020 will reach 25 billion units, Cisco believes that it is 75 billion, IDC forecast is 50 billion.
my country's current situation:
Intelligent hardware development enters the market start period The intelligent hardware market recognition has long been silent in 2014. Under the strong adjustment of last year, the resource will gather to large platforms.
In 2007, the emergence of iPhone, and redefined the mobile Internet while redefining the mobile phone. In 2012, the emergence of SmartWatch in 2012, so that the smart hardware entered the consumer market, and the Internet of Things entered the era of productization, 2015 product category broke out increase.
Intelligent hardware is in a market-speaking period. At this time, the intelligent hardware market has slowed slowly, and the market is in tapping customer needs, trying product forms, and collecting user data stages.
The characteristics showing: the product has a serious homogeneration, the technical advantage is not obvious, micro-interest competition, and the user's viscosity is low.
In 2016, the intelligent hardware will enter the market start period. With the effective support of the industrial chain, the effective support of the chip, sensor, communication technology, cloud platform, and big data, the intelligent hardware platform collects large data service platform, based on innovative service class The products are gradually mature, and product differentiation will increase.
2. Trends in intelligent hardware markets
Entering the start of the intelligent hardware market, capital, incubator, technology, talents, policies are tilting to this industry, and future intelligent hardware will have the following development trends:
(1) Intelligent hardware merchants will still borrow a crowd
Intelligent hardware business model is in Jingdong Zhongfang, crowdfunding network and other platforms first engage in a round of crowd, and thereby building a brand awareness and influence, and the crowdfunding platform is equivalent to the end of the book. With more and more projects and product platforms and crowdfunding platforms, there will be more excellent intelligent hardware items to be selected to enter the crowdfunding platform.
This is a win-win: smart hardware merchants complete the accumulation of funding funds by the crowdfunding platform, and also make use of the public to promote and marketing; the crowdfunding platforms are connected to each other with intelligent hardware, constitute "intelligent hardware crowd".
(2) Software application continues cross-border intelligent hardware
The development of traditional software and mobile app encounters one
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